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Any business that wants to reach the right audience must have an effective content marketing strategy. When you create and distribute high-quality content, your business can attract potential customers, engage with them, build relationships, and drive sales. However, creating an effective B2B (business-to-business) content marketing strategy can be challenging. There are several types of content …


5 Unique Tips to Maximize your Guest Blogging efforts

Guest blogging is one of the most effective ways to get high-quality backlinks to boost your SEO rankings. Sixty percent of blogs write 1-5 guest posts per month, with 3% writing over 100 guest posts per month.  However, itโ€™s not how many guest posts you write that matters, but how you do it. If youโ€™re …


13 Most Important Google Analytics Metrics Every Blogger Must Track

There are hundreds of Google Analytics metrics available on the Google Analytics platform, and it can become increasingly difficult to keep track of the ones that truly matter or get distracted by the various data being displayed. Regardless of what specific goals you are targeting, there are some Google Analytics metrics that every blogger should …


BENEFITS OF BLOGGING FOR BUSINESS IN 2024: Why you should start now!

According to the Search Engine Journal, blog posts have long-term effects after being uploaded on the internet. This is one of the many benefits of blogging for business; it creates sustainability and serves as an added source of income for business bloggers.  In a blog post analysis done by HubSpot, they discovered that 76% of …

business blogging

5 Importance of Blog Marketing for Business Growth

“There are two ways to look for someone in the dark; you either shine a light on the person and walk towards them or shine a light on yourself and let the person walk towards you.” Guess what? Performing blog marketing for business growth shines light on you so your audience can see you. Interesting, …