Ruth Adeyemi SEO is very easy to do when you have the knowledge and are armed with the right tools. And, organic traffic is the most popular/easiest way to increase site traffic using Search engine optimization.
There are tons of free SEO tools available for use, but some of these tools have a lot of limitations (which is the downside to free tools). This blog post considered a list of Free SEO tools available on the internet and curated only the best. Mind you, most SEO tools usually have free and paid versions.
Some platforms’ free versions are so limited in functions that you as a user are better off without them, while some can offer more advanced functions than the average free tools.
The SEO tools listed in this post are free but may also come with paid versions that offer more advanced SEO functions. FYI, some paid versions can carry out several SEO functions with a single click.
However, depending on your SEO needs and the maturity of your website, the free version of these SEO tools might be all you need.
Why do we use SEO tools?
SEO tools are used for a variety of reasons depending on your SEO needs, and these can be:
- Analytics
- Keyword research
- Content research
- SERP analysis
- Local SEO
- Auditing
- On-Page SEO
- Off-Page SEO
- Backlinking
- Site speed
Among others.
FREE SEO tools for optimization
1. Google Search Console
Although a bit underrated, Google Search Console (GSC) is a reliable SEO tool. It is a completely free platform with data that provides you with insights into how your site is faring. It also optimizes your website’s organic presence.
As the name implies, GSC shows relevant data related to search engine optimization. Some of this data is also shown on Google Analytics, but the upside of GSC is that it showcases the most relevant data at a single glance on its dashboard.
Compared to analytics, GSC is more simple and beginner-friendly.
If you are looking for an SEO tool to give you relevant data in a simplified form, then this is it.
2. Google SERP Preview tool
Knowing fully well that the way your posts appear on search engines has a way of influencing the user’s decision to click on your link, Google provided an SEO tool that allows you to preview how your posts will appear on SERP to any user.
This makes you aware of what to add, remove or adjust from the title length to the meta description and URL.
3. Keywordtool.io
This is a free keyword research tool that analyzes the actual phrase used by people on search queries.
Keywordtool.io analyzes several platforms, including Bing, LinkedIn, Wikipedia, eBay, and Fotolia. It shows highly relevant keyword suggestions to create valuable and possibly engaging content since they are user-generated.
4. Ubersuggest
The best keyword research tool is Ubersuggest. Compared to keyword.io, it might not give results across several platforms but focuses more on the major search engine.
Ubersuggest gives you insight into the keyword overview, which shows the search volume, SEO difficulty, paid difficulty, and cost per click of the specific keyword.
It also shows content and keyword ideas around that keyword, top websites, and their selected keywords.
5. Answerthepublic
Regarding content research, answerthepublic showcases questions that users ask in real-time.
When you insert a particular keyword, it gives you a compilation of all the questions users ask, enabling you to come up with content that relates to the questions in your audience’s minds.
On answerthepublic, you can get up to 400 search queries depending on your keyword.
6. MozBar
This is an easy-to-use, free SEO tool that shows posts analysis and displays link metrics with a single click. This SEO tool is compatible with most browsers, although it is by default a chrome extension.
The MozBar extension is displayed on the top right corner of the browser, but one can also adjust this position.
This tool shows you link metrics for each page displayed on the SERP. These metrics include domain authority, page authority, and the number of backlinks.
The page analysis of the MozBar has three sections:
1. Page elements
This includes metrics such as the URL, Page title, meta description, headers, and meta keywords.
2. Page attributes
The metrics in this section include load time, cache URL, robots, etc.
3. Link data
The metrics in this section take a more in-depth survey of the page by providing the domain authority, page authority, inbound and outbound links, among others.
7. BuzzSumo
This SEO tool picks up a search query or keyword and analyzes its success on the web and social media platforms. It is both a content marketing and SEO tool.
It analyzes social media engagement, backlinks, and even its evergreen scores.
Among the many features of BuzzSumo, it also includes features that let you monitor trends as they are happening and select influencers that are relevant to your niche and content bucket.
8. Google Analytics
More in-depth than Google Search Console, Google Analytics is a tool that every blogger should have. It is the best data source to get real-time, in-depth insights into site performance and pinpoint the strengths and weaknesses.
Google Analytics can help keep track of marketing campaigns, site goals, and user experience.
Google Analytics displays metrics on its dashboard, although you can customize the metrics displayed on the analytics dashboard to fit your preferences. This way, you get to control the metrics you see at first glance.
RELATED: The most important Google Analytics metrics every blogger must track.
9. FAQFox
This is an SEO tool that lets you do market research on questions that are circulating among your target audience across several platforms.
You insert the keywords you want to analyze alongside your selected platforms, and the tool gives you questions asked by your audience.
This tool is only for idea generation, and these ideas still need to be fully optimized before they are uploaded to the net.
10. SEOptimizer
This is your stop if you are looking to find and solve SEO errors on your website. SEOptimizer is a free SEO audit tool that will help you perform in-depth SEO analysis on your website while also giving recommendations on the actionable steps to use to fix these errors.
The main goal of the SEOptimizer is to fix your website to be able to gain a vast online presence and rank well on search engines.
11. PageSpeed Insights
How well is your site’s SEO performance, and how do you fix it?
PageSpeed Insights is a performance tool that reviews the issues on your site regarding speed. It helps you free up inactive resources that you have used or non-functional.
Issues such as large-sized images, several plugins, or too many videos can affect the loading speed of your website. This tool optimizes your site’s content for various devices.
12. Ahrefs
Probably the SEO tool that does the most! Ahrefs analyzes several aspects of your website, including link profile, keyword ranking, and SEO health.
It analyzes keywords across several platforms while also providing the user with insights into how different content are performing on the internet.
Generally, it improves your SEO performance and helps you maintain an optimized blog.
FAQ on Free SEO tools
What are SEO tools?
SEO tools are tools that help website owners to rank higher in organic search results and increase domain authority and visibility.
Are SEO tools completely free?
To an extent. Most SEO tools contain both free and paid versions, and the free version has limited functions compared to the paid version.
Can free SEO tools rank sites on Google?
Websites that use free SEO tools can rank on the first page of Google. I shared secrets of how my website keeps ranking on the first page of Google using free SEO tools in my book.
What is the best free SEO tool?
Depending on your SEO needs, the best SEO tool can vary. For example, if your goal is to rank on the first page of Google, you might need to use tools for keyword research and on-page SEO like Ubersuggest (the best out there).
Can SEO be done for free?
Yes, SEO can be done for free by using the free version of SEO tools and software.
What are the free SEO tools for research?
Ubersuggest, Annswerthepublic, and FAQFox are the best tools for your research (keyword research, topic research, and content research).
Read also: The 10 Best SEO Plugins For WordPress To Make Optimization Easy
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There are some attention-grabbing time limits in this article however I don’t know if I see all of them heart to heart. There may be some validity but I will take maintain opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as effectively