Ruth Adeyemi According to the Search Engine Journal, blog posts have long-term effects after being uploaded on the internet. This is one of the many benefits of blogging for business; it creates sustainability and serves as an added source of income for business bloggers.
In a blog post analysis done by HubSpot, they discovered that 76% of their monthly blog views came from posts published before that month, and 92% of their monthly blog leads also came from these posts.
This survey shows that incorporating blogging as a marketing strategy for businesses can provide a business with ways to consistently serve new customers with relevant content while uploading content to engage an existing audience.
Did you know that producing content for your blogs costs 60% less than when you engage in other traditional marketing strategies? It also increases the leads by at least 3x!
Business blogging is your best bet for increased lead generation, low marketing costs, and excellent results. It also gives you insight into the customers’ persona and puts you as an authority in your niche.
Why do you need a blog for your business? How do you start blogging for business?
These are questions that I will be answering in this blog post.
What is business blogging?
Business blogging, corporate blogging, or blogging for business is a content marketing strategy that uses a blog to drive in needed traffic and raise awareness of a particular brand.
Using effective SEO techniques, business blogging leverages organic search and uses it to enhance blog growth and online visibility.
There are different marketing goals that blogging for businesses achieves, including lead generation and increased sales.
Benefits of blogging for business.
Blogging for business means that you are constantly creating content that caters to the needs of your target audience, which gives you more space to address controversial topics, pain points, and fears of your audience in detail.
Little information is shared on social media, and blog posts allow you to expand on hot topics while providing clickable links to your products and services.
You educate prospects while at the same time publicizing yourself as an expert in that field.
Utilize social media as your content idea bank by observing influencers’ social media accounts, high-ranked authorities in your niche, and popular hashtags that are being used.
Take, for instance, as a beauty-preneur, and I follow an influencer into beauty products. One day, this influencer raises a question on the health effects of using certain beauty products. My best guess is that whoever follows this influencer will probably go online and search this query out.
I will then create a blog post about the health effects of beauty products with links to my skin’s healthy beauty products that are affordable.
- I create a relevant content
- With little to no cost, I use SEO to drive in organic traffic
- I also use SEO to make sure that this traffic converts
Without a blog, this is impossible.
2. Serves as an added source of income.
There are several excellent ways to monetize a blog, asides from the normal flow of income from your products and services.
You don’t even need to have many site visitors before these monetization strategies can work. From as low as 1,000 monthly site visits, you can enjoy a constant in-flow of money without doing anything.
3. Sustainability.
Blogging is a long-term marketing strategy because anything you upload on the web stays on the web except you decide to archive or delete it from the web. Also, you can refurbish old posts to include updated offers and terms of service.
This means that your business, products, and services are accessible anytime and anywhere.
As a business owner, you want a marketing strategy that does not get outdated, and this is as good as it gets.
4. Increases conversion/sales.
How does blogging increase conversion and sales?
Think of your blog post as a sales pitch page, only that you are not directly selling. Your blog posts have a way of influencing the buyer’s purchasing decision.
As a business owner, having a blog page sends a signal to the buyer that you are knowledgeable in that niche, which automatically increases their trust in your business, products, and services.
When you add a CTA at the end of your posts, they are more likely to click on that link and convert.
Additionally, having a blog can increase your conversion rate 6x compared to not having a blog.
5. Targets audience at different stages of the sales funnel.
The goal of literally all business bloggers is to increase sales, and the truth remains that not everyone will click on your offers straight away.
The sales funnel reflects the different stages that buyers go through before purchasing.
Blogs not only cater to those interested in making a purchase, but it also caters to curious consumers and returning customers.
6. Builds relationships with the audience.
Email marketing, social media, and consultation services are great ways to build relationships with your audience. These can be embedded in your blog posts and offer a way to communicate with your brand.
Pop-ups for email newsletters and sharing content to social media engage your audience and increase the chances of them signing up on your offers.
7. Free marketing.
You can have effective long-term blog marketing strategies for free. With SEO, you don’t need to pay for ads to get you the needed traffic.
8. Retain old customers.
Your blog contents are also a way to engage new customers without losing existing customers. When you upload a new post, it is indexed by search engines, and these posts are also visible to your old customers (especially when they get notifications via mail).
This keeps you in the mind of your existing customers and increases the chances that they will return to pick up on your new offers.
9. Gives a USP.
Blogging for business is a fast-growing strategy for business owners, but there is still a large percentage of entrepreneurs who are yet to utilize this strategy in their business.
You should make sure you have a blog for your business and ensure to utilize SEO techniques to make your blog posts stand out more on SERPs.
Did you know that you can automatically create shareable social media content from your blog’s content while still linking back to your blog posts?
This is amazing if you hope to increase credibility and visibility even among social media users.
How to start business blogging.
Did you know that 50% of content uploaded by enterprises is not used? This is to tell you that there are tons of contents supplied unto the world wide web, but only a half of them are being used by the consumers.
You don’t want to start a business blog that gets lost in many available contents.
Here at SARMLife, we use proven strategies to stay afloat with the competition and get online visibility consistently.
and/or BOOK a 1:1 strategy session with me to discuss the best course of action for you and your business.
Tips for business bloggers
Photo by AbsolutVision on Pixabay
- Write SEO-friendly contents
- Know your target audience
- Create helpful contents
- Plan your contents
- Make sure your contents are shareable
- Use user-generated contents
- Always add CTAs to your posts
READ ALSO: 5 Importance of Blog Marketing for Business Growth
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