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HOW TO CREATE AN EFFECTIVE B2B CONTENT MARKETING STRATEGY

March 22, 2024

by Ruth Adeyemi with No Comment Blog Marketing Content SEO Digital Marketing

Any business that wants to reach the right audience must have an effective content marketing strategy. When you create and distribute high-quality content, your business can attract potential customers, engage with them, build relationships, and drive sales.

However, creating an effective B2B (business-to-business) content marketing strategy can be challenging. There are several types of content businesses can create, and it can be challenging to know where to start.

Before we delve into creating an effective B2B content marketing strategy, I would like to take you through what a B2B business is, its key characteristics, and how it differs from B2C (business-to-consumer) businesses.

This is a crucial step to help you know if your business is a B2B business and if you need a B2C or a B2B content marketing strategy.

What are B2B businesses?

B2B, which means “business-to-business,” refers to companies/businesses that sell their goods or services to other businesses, not individual customers.

It implies that B2B businesses focus on meeting other companies’ specific needs and demands instead of targeting the general public.

Key characteristics of B2B businesses

Here are some characteristics of business-to-business:

Larger transaction sizes

B2B transactions involve more money than B2C transactions, as businesses often purchase goods in bulk or require complex services.

Longer sales cycles

B2B sales cycles can be much longer than B2C ones, as a more complex decision-making process is often involved. It may involve multiple stakeholders within the buying company, negotiations, and pilot projects.

Photo by Olivier Le Moal on iStock

Focus on relationships

Building solid relationships with potential and existing customers is crucial in B2B, as trust and reliability are critical factors in business partnerships.

Technical expertise

The complexity of B2B products and services is higher than that of B2C businesses, so salespeople and marketers need to have a strong understanding of the industry and the specific needs of their target customers.

Emphasis on ROI

B2B businesses often demonstrate their products or services’ return on investment (ROI) to potential customers. This means they must focus on the quantifiable benefits their offerings can provide other businesses.

Examples of B2B businesses

Here are some typical examples of B2B businesses:

Software companies
Marketing agencies
Manufacturers
Suppliers
Professional services firms
Accounting Firms
Logistics & Shipping
Web Hosting & Cloud
Cybersecurity
Recruitment Agencies

5 Importance of Blog Marketing for Business Growth – SARMLife

BENEFITS OF BLOGGING FOR BUSINESS IN 2024: Why you should start now! – SARMLife

5 Unique Tips to Maximize your Guest Blogging efforts – SARMLife

B2B vs. B2C businesses

Although they both have important roles to play in the economy, B2B and B2C businesses consider different factors.

Here’s a breakdown of their key differences:

FACTORS	B2B	B2C
Target Audience	Other businesses with specific needs and demands.	Individual consumers with diverse preferences and motivations.
Sales Cycle	It can be longer and more complex, involving multiple decision-makers, negotiations, and pilot projects.	It can be shorter and simpler, often driven by impulse purchases or immediate needs.
Marketing	It focuses on logic, data, ROI, and building trust through industry expertise and case studies.	It appeals to emotions, personal desires, and brand image through creative channels and storytelling.
Product/Service Complexity	Often more technical and intricate, catering to specific business functions and challenges	Generally easier to understand and use, designed for mass appeal and everyday needs
Pricing	More flexible and negotiable, often based on volume discounts, contracts, and custom quotes	Fixed or standardized pricing that is influenced by competition and market trends
Customer Relationships	Long-term, strategic partnerships with a high emphasis on communication, support, and account management	Transactional or one-time, with less emphasis on individual relationships
Examples	Marketing agencies, accounting firms, software companies, manufacturers, and suppliers	Retail stores, restaurants, media companies, consumer goods brands, and service providers (e.g., hairdressers, dentists)

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Why you need a B2B content marketing strategy

Here are some significant reasons you need an effective B2B content marketing strategy:

a. To attract and engage potential customers

With a B2B content marketing strategy, you can create blog posts, infographics, webinars, and more that directly address your audience’s pain points, educate them on industry trends, and showcase your knowledge.

This will attract qualified leads who are already interested in what you have to offer, making them more receptive to your future sales efforts.

b. To increase brand awareness

Think of content as a megaphone for your brand. You can spread brand awareness beyond your website by consistently creating high-quality and relevant content.

Your content also gets shared on several social media platforms. It is discoverable through search engines, making your brand visible to a broader audience and establishing you as an authority in your field.

c. To drive sales

Content marketing is more than just awareness; it’s about lead generation, nurturing leads, and guiding them through your sales funnel.

By crafting compelling content that addresses each stage of the buyer’s journey, you can educate potential customers about your product, showcase its benefits, and ultimately convince them why it’s the perfect solution for their needs.

d. To improve your search engine ranking

Search engines love fresh and relevant content. A consistent content marketing strategy ensures your website stays active and brimming with valuable information.

Potential clients will find you more quickly if you employ this tactic, increasing your search engine ranking and keeping visitors interested.

Photo by KTStock on iStock

e. To create a community around your brand

Content marketing isn’t just a one-way street. By producing interactive content, holding Q&A sessions, and participating in online communities, you can build a loyal fan base for your company.

This fosters a sense of belonging and trust, turning your customers into advocates who champion your brand and spread the word organically.

How to create an effective B2B content marketing strategy

I’ve seen people repeatedly get it wrong with their content marketing strategies.

One of the most important things to note when developing any content marketing strategy is that it should be tailored to your type of business. So, your B2B content marketing strategy will only be effective if your business is B2B.

And even at that, you also need to streamline your B2B content marketing strategy to suit your exact niche.

Here are some more detailed tips on creating an effective B2B content marketing strategy:

1. Define your goals.

The goal of your content marketing strategy needs to be defined. For example, do you want to increase visibility, drive sales, or generate leads?

Before diving headfirst into content creation, take a moment to map out your aspirations. Having clear goals helps you tailor your content and measure success later on.

Once you have identified your objectives, you can create content to help you achieve them.

2. Identify your target audience.

Who are you creating content for?

Picture your ideal customer. Who are they? What are their challenges and pain points? What kind of information do they seek?

Understanding your target audience like this helps you create content that aligns with their needs and interests, ensuring it resonates and engages them effectively.

3. Choose the proper content formats.

You can create different types of content, including blog posts, infographics, ebooks, and case studies.

Variety is the spice of content! Don’t limit yourself to just blog posts. Explore different formats like white papers, infographics, webinars, podcasts, or short videos.

Choose the content formats that resonate with your target audience and the type of information you want to convey when selecting.

4. Create high-quality content.

Quality is king in the content kingdom. Your content’s quality, research, writing, and engagement should be high. It should also be optimized for search engines.

Rather than creating multiple pieces of content to put out to your audience, focus on offering value to them.

Be it data-driven insights, expert opinions, or practical tips, ensure your content is informative, actionable, and stands out from the crowd.

5. Promote your content.

Creating great content isn’t enough; you need to get it in front of the right eyeballs!

Once you have created high-quality content, you need to promote it so people can find it.

Utilize social media, email marketing, guest blogging, and industry forums to promote your content actively. Leverage search engine optimization (SEO) strategies to improve your website’s visibility and attract organic traffic.

6. Measure your results.

Data is your friend! It is crucial to track your results to see what is working and what is not.

Track key metrics like website traffic, engagement rates, lead generation, and conversions to understand your content marketing performance.

You can continuously enhance the effectiveness of your content strategy by using this data to fine-tune your approach and determine what works best.

Photo by Thapana Onphalai on iStock

Conclusion

Creating an effective B2B content marketing strategy takes time and effort but is worth it in the long run.

By consistently creating and distributing high-quality content, businesses can draw in potential customers, engage them, build relationships, and drive sales.

If you are serious about growing your B2B business, implement the tips outlined in this blog post today.

5 Unique Tips to Maximize your Guest Blogging efforts

June 18, 2022

by Andrew Scherer with No Comment Blogging

Guest blogging is one of the most effective ways to get high-quality backlinks to boost your SEO rankings. Sixty percent of blogs write 1-5 guest posts per month, with 3% writing over 100 guest posts per month.

However, it’s not how many guest posts you write that matters, but how you do it. If you’re doing things wrong, writing more guest posts won’t help much. By focusing on the following five tips, you can maximize your guest blogging efforts and get superior results from the guest posts you are already writing.

1. Determine Who and Where Your Customers Are

The first step is figuring out your target audience. By determining who your customers are and which online spaces they are hanging out in, you’ll be able to better target your guest post submissions to reach the right readership.

Don’t just guest post on random blogs. Let’s take that a step further: Don’t just guest post on random blogs in your niche. It should be self-understood that writing guest posts on blogs that aren’t relevant to your niche is a waste of effort. However, even within your niche, your readers may be spending more time on certain blogs than others.

Guest blogging is one of the most effective ways to get high-quality backlinks to boost your SEO rankings. Sixty percent of blogs write 1-5 guest posts per month, with 3% writing over 100 guest posts per month.

You first need to know your readership demographics, information you can get from Google Analytics, Facebook, Instagram, and other sites. There are a few ways to figure out which sites they are spending time on.

One way is to look where your referrals are already coming from. If you have done some guest posting in the past, which guest blogs were effective at driving traffic?

Another way is to poll your readership. Create a pop-up survey on your site or send it to your email list. Ask them about the top blogs they like and trust in your niche. Ask them which influencers they look up to and trust.

Yet another way is to figure out what your readers are searching for online. Start by figuring out the top keyword phrases driving traffic to your own site. Google Analytics and Google Search Console will come in handy for this.

Then, find out which other blogs are consistently ranking for those same keywords. You can also ask your readers directly which issues concern them most.

Finally, you can find out where your competitors are getting their backlinks from and pitch guest post ideas to those same sites. Use a tool like SEMrush and Ahrefs to run a backlink analysis on your top competitors. If you don’t want to write guest posts on your main competitors’ sites, this is an excellent strategy.

2. Target the Highest Authority Sites

Targeting the highest authority sites in your niche will ensure you get the most out of your backlinks. Domain Authority is not the only metric you should look at, but it’s a big one. Try to target sites with a DA of 80+, if possible. Try not to go below 50. The average DA score of your referring sites is one metric Google considers when determining backlink strength.

Check the site’s readership and relevance. Just because a site has a high DA doesn’t mean it’s good. It can be hard to figure out a site’s readership demographics without insider access to analytical reports, but you can check the comments section and tools like Similarweb to get a general idea.

One thing worth considering is whether the readers seem like customers or people who are mostly interested in free stuff. At the very least, they should be heavily invested in your niche and ready and willing to take action.

For local links and citations, you want to ensure the site you guest blog for has a strong presence in the community. Local links don’t always have to come from sites in the same industry. The fact that you serve the same community establishes a base to collaborate on.

In addition, if you live in a small town, only getting links from sites with DA scores of 80+ can sometimes be unrealistic. The most important thing is that the site is well-visited and the business is respected by the people you serve.

3. Establish Your Authority in Your Field

Guest posting isn’t just about getting backlinks. It’s an opportunity to establish yourself as an authority in your field. When you appear on influential blogs, it reaffirms your credentials. You will start becoming more well-known, and other bloggers may start reaching out to you to submit guest posts to your own blog or collaborate in other ways.

Writing a killer guest post is crucial. That’s why quality is more significant than quantity. Writing hundreds of bland, low-level blog posts that only superficially cover a topic or regurgitate the same content other bloggers are writing won’t help establish you as an authority.

Writing better quality posts will get you noticed more. You’ll be able to point to those blog posts as samples when submitting guest post pitches to other blogs. You’ll get more placements on higher-quality blogs.

What is a killer guest post? Some tips to consider include:

Do your keyword research beforehand. Target high-volume, low-competition keywords.
Write original content, and write about a new topic in each guest post.
Use high-quality sources and statistics.
Use personal experiences and original research or case studies to establish your authority and connect with new audiences.
Break up your article with headings, subheadings, and paragraphs.
Include plenty of white space, and make your article skimmable. Use bolding as necessary.
Optimize the article for SEO. Include the target keyword in the right places, and add LSI keywords.
Don’t forget about high-quality graphics. Invest in premium stock photos, or take your own pictures.
Insert quotes and CTAs as needed.
Link to the best pages on your site.
Take into account the publishing site’s guest post guidelines, formatting styles, and outbound link guidelines.
For an extra punch, create an accompanying YouTube video that the site owner can embed in the article. That can help you grow your YouTube channel as well.

Another way to use guest posts to establish your authority in the field is by writing a killer bio.

Typically, you’ll be able to add a short byline at the end of your article of 2-5 sentences or so. Since you’re limited in space, you’ll have to choose your words carefully. Write about who you are, what your blog talks about, and what your company aims to accomplish.

4. Talk About Topics You Don’t Cover in Your Site

It can seem a bit like too much effort to write new content for other sites when you could invest all that effort or money (if hiring writers) into your own site. Some of the sites you are guest posting for may even be competitors, which can sting even more.

You may wonder why you shouldn’t just rewrite blog posts you already published on your own blog, thus ensuring your competitors aren’t ranking for keywords you could have ranked for yourself.

Part of offering high-quality guest post services includes writing about new topics that you don’t already cover on your site. Rewriting articles for guest posts can come across as lazy, and high-quality sites won’t go for it. They want fresh content with fresh ideas.

It’s important to diversify your content and audience. Writing about a topic or keyword you are already ranking for can mean that the same people who already know about you find your guest posts. You won’t get any new traffic that way.

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Write for other blogs as if they were your own. Put in the same money, time, and effort to ensure quality as you would if the post were going on your own site. It will be published with your bio, after all, so it will reflect on you either way.

5. Strengthen Your Connection in Your Field

Finally, use guest posting as a way to network and strengthen your connections in the field. With each blog post you write, build a relationship with the blog’s owner. Leave an open space for future collaboration opportunities of different types.

Networking is critical. By establishing new connections, you’ll open up additional guest blogging opportunities. The way you write your email pitch and how you communicate with the blogger you’re writing the guest post for is important.

Be professional, but be friendly as well. If you have any common ground or experiences that can help create a connection, talk about it in your email pitch. Whether you attended the same university or come from similar backgrounds, there are many ways to establish common ground. Do your research beforehand.

Try connecting on social media as well. Connecting with other bloggers on LinkedIn and even Facebook can help you expand your network.

Guest blogging| Final Thoughts

While there are other backlink building methods, such as broken link building, guest posting is perhaps the most effective strategy in the long run. Not only can you get backlinks, but you can network with other content creators and influencers and establish your credentials in the field.

Besides, writing guest posts tends to attract even more guest post opportunities.

13 Most Important Google Analytics Metrics Every Blogger Must Track

April 10, 2022

by Hannah Omoye with One Comment Blog Marketing Digital Marketing

There are hundreds of Google Analytics metrics available on the Google Analytics platform, and it can become increasingly difficult to keep track of the ones that truly matter or get distracted by the various data being displayed.

Regardless of what specific goals you are targeting, there are some Google Analytics metrics that every blogger should track. These particular metrics showcase data that reflects how well your website is doing.

DISCLAIMER: To use Google Analytics, you need to have a functioning website.

Google knows fully well that the site goals of every blogger vary, so there is an option of customizing your analytics dashboard, which focuses on specific metrics based on your goals.

Get more information on the Google Analytics dashboard here.

Every blogger should have a specific site goal they are targeting either weekly, monthly, or yearly. These goals could be clicks, sales, or engagement.

However, there are goals that every blogger should have because no matter what specific goals you hope to accomplish, you still need your audience to find you easily through search engines.

But first, what are blog metrics?

Regardless of what specific goals you are targeting, there are some Google Analytics metrics that every blogger should track. These particular metrics showcase data that reflects how well your website is doing.

What are blog metrics?

Blog metrics are data used to analyze and track site performance over a specific period. They include measurements, statistics, and numbers used to measure the effectiveness of a marketing campaign or in comparison with a marketing goal.

These metrics reflect how well a website is doing, what marketing campaigns were effective, and which ones weren’t.

Every blogger should intentionally analyze their blog metrics monthly.

What is Google Analytics

Google Analytics is a free SEO tool by Google that provides website owners with insight to analyze the performance of their website.

This insight lets you understand your audience experience on your site and track marketing campaigns and site goals.

Sections on Google Analytics

1. Audience

All the data in this section gives you an insight into ‘who’ your audience or customers are. It includes metrics such as location, age range, device, etc.

2. Acquisition

This shows how your customers get to your website through direct, social media, or organic traffic. It shows the most-used channel and lets you know if your SEO efforts are effective.

Graphical user interface, chart

Description automatically generated — **Image source:** **Luke Chesser** **on Unsplash**

3. Behavior

Have you ever wondered what your audience does when they’re on your site? This section shows data related to the time each user spends on your site, bounce rates, sessions per user, etc.

4. Conversions

This has to do with your Call-To-Actions (CTAs). It shows data that reflects if the users pick up on the offers you set for them or otherwise. These offers can be purchases, signing up for newsletters, or registering for a course.

RELATED: Check out our Instagram reels on Blog metrics below

https://www.instagram.com/p/CcA7ZCOOwcc/

Now that you know more about google analytics, let’s talk about the google analytics metrics you must track in 2022.

Google Analytics metrics to track in 2022

1. Organic traffic

Every blogger who keeps in touch with current SEO trends is probably aware that organic traffic can cover up to 90% of the overall traffic.

The organic traffic metric shows the users that come from unpaid sources, usually search engines, and it is important because it reflects the effectiveness of your SEO strategies.

The Overall traffic report differs from organic traffic as it shows the total number of incoming traffic, excluding the traffic source. In contrast, organic traffic showcases only the number of visits from search engines.

2. Top viewed posts

This shows your highest-performing blog posts in terms of clicks, and it lets you know which of your posts people open more.

This can be due to keyword choice, post length, title, etc. Based on this data, you know which of your posts you need to study, what to improve, and what strategies to replicate.

3. Bounce rates

Bounce rates refer to the number of users that visit your site and how well they interact with your content.

There are many reasons why you might have an increased bounce rate, ranging from low site loading speed, inconsistent content, and overload of Ads.

Although, a high bounce rate doesn’t always mean you have bad content. Sometimes, it means that site visitors find answers to their questions quickly on your website hence little to no need to say on your site longer.

But, ensure your content is top notch always and always fix any technical SEO error on your website that could contribute to a high bounce rate.

Bounce rates are more appropriate metrics for discovering users’ interests than traffic metrics.

4. Conversion rates

How often do users follow through with an offers you present to them on your site? How often is your CTA clicked on?

The conversion rates for each of your posts are displayed, and you can analyze what kind of offer, content, and every other on-page feature of the post performs best.

5. Dwell time

Also known as the average time on page. Dwell time refers to the amount of time a user spends on your website. It lets you know if people read your posts.

For instance, if you have a post that takes approximately 5 minutes to read and users spend an average of 1-2 minutes, it could mean that your contents have low readability, the page doesn’t load properly, or other on-page errors.

6. Returning visitors

Are your first-time users coming back to your site? This metric gives you an insight into this data.

This can help you analyze the overall user experience, although it might not be entirely accurate as there might be several reasons users come back to a site or choose not to come back.

7. Landing pages

This refers to the first website page that leads a user to your website or the first page a user sees when they log into your website.

You might want to know which landing pages are more popular with users and include the important CTAs in the most popular landing pages.

8. Exit pages

This refers to the last page a user views before exiting your website. If you can pinpoint the most exited page, you will be able to know which of your pages need optimization.

9. Devices

This data shows the devices your users use mostly to open your site, and it lets you know which device you need to optimize your website.

If most of your users log in via a desktop, you might want to consider optimizing your website for desktops. However, most users generally access the internet via their mobile devices.

10. Unique page views

Unique page views show you the number of new visits, i.e., new visitors that click on your website.

This is important because you get to gain insight into the effectiveness of your campaigns. It lets you know if your strategies bring in new visitors and if it is easy for new users to find you on search engines.

11. Average pages per session

A session is the series of interactions that a user does on your site from the time they land to the time they exit. The average number of pages per session refers to the total number of pages viewed by a user during a single visit.

A user can initiate multiple sessions during a single visit.

To gain insight into the user experience, you should know what additional pages the user goes to from the landing page.

12. Search Queries

The best hack for every blogger is knowing which exact keywords to use for created content. MonsterInsight, a good WordPress SEO plugin, allows you to know what specific keywords users use to find the contents on your page.

This lets you know which of the keywords will probably rank higher on search engines.

Graphical user interface, website

Description automatically generated — **Image source:** **Stephen Phillips** **on Unsplash**

I will round off this blog post by listing the importance of analyzing your website.

Importance of analytics

It shows points of weakness
It shows how each content is faring
It provides insight into user experience
It shows the content that resonates more with the audience
It reflects blog growth or what needs improvement
It shows which marketing campaign is effective and otherwise.
It shows your strengths and lets you know what to leverage on
It enables you to be a better blogger.

I hope these benefits convince you to be more intentional about checking your blog metrics now and then. This can make the difference between you and that successful blogger who motivates you.

BENEFITS OF BLOGGING FOR BUSINESS IN 2025: Why you should start now!

April 3, 2022

by Ruth Adeyemi with No Comment Blog Marketing Digital Marketing

According to the Search Engine Journal, blog posts have long-term effects after being uploaded on the internet. This is one of the many benefits of blogging for business; it creates sustainability and serves as an added source of income for business bloggers.

In a blog post analysis done by HubSpot, they discovered that 76% of their monthly blog views came from posts published before that month, and 92% of their monthly blog leads also came from these posts.

This survey shows that incorporating blogging as a marketing strategy for businesses can provide a business with ways to consistently serve new customers with relevant content while uploading content to engage an existing audience.

Did you know that producing content for your blogs costs 60% less than when you engage in other traditional marketing strategies? It also increases the leads by at least 3x!

Business blogging is your best bet for increased lead generation, low marketing costs, and excellent results. It also gives you insight into the customers’ persona and puts you as an authority in your niche.

Why do you need a blog for your business? How do you start blogging for business?

These are questions that I will be answering in this blog post.

What is business blogging?

Business blogging, corporate blogging, or blogging for business is a content marketing strategy that uses a blog to drive in needed traffic and raise awareness of a particular brand.

Using effective SEO techniques, business blogging leverages organic search and uses it to enhance blog growth and online visibility.

There are different marketing goals that blogging for businesses achieves, including lead generation and increased sales.

Benefits of blogging for business.

Blogging for business creates sustainability and serves as an added source of income for business bloggers. Incorporating blogging as a marketing strategy for businesses can provide a business with ways to consistently serve new customers with relevant content while uploading content to engage an existing audience. — Photo by 200degrees on Pixabay.

1. Present yourself as an authority.

Blogging for business means that you are constantly creating content that caters to the needs of your target audience, which gives you more space to address controversial topics, pain points, and fears of your audience in detail.

Little information is shared on social media, and blog posts allow you to expand on hot topics while providing clickable links to your products and services.

You educate prospects while at the same time publicizing yourself as an expert in that field.

Utilize social media as your content idea bank by observing influencers’ social media accounts, high-ranked authorities in your niche, and popular hashtags that are being used.

Take, for instance, as a beauty-preneur, and I follow an influencer into beauty products. One day, this influencer raises a question on the health effects of using certain beauty products. My best guess is that whoever follows this influencer will probably go online and search this query out.

I will then create a blog post about the health effects of beauty products with links to my skin’s healthy beauty products that are affordable.

I create a relevant content
With little to no cost, I use SEO to drive in organic traffic
I also use SEO to make sure that this traffic converts

Without a blog, this is impossible.

2. Serves as an added source of income.

There are several excellent ways to monetize a blog, asides from the normal flow of income from your products and services.

You don’t even need to have many site visitors before these monetization strategies can work. From as low as 1,000 monthly site visits, you can enjoy a constant in-flow of money without doing anything.

3. Sustainability.

Blogging is a long-term marketing strategy because anything you upload on the web stays on the web except you decide to archive or delete it from the web. Also, you can refurbish old posts to include updated offers and terms of service.

This means that your business, products, and services are accessible anytime and anywhere.

As a business owner, you want a marketing strategy that does not get outdated, and this is as good as it gets.

4. Increases conversion/sales.

How does blogging increase conversion and sales?

Think of your blog post as a sales pitch page, only that you are not directly selling. Your blog posts have a way of influencing the buyer’s purchasing decision.

As a business owner, having a blog page sends a signal to the buyer that you are knowledgeable in that niche, which automatically increases their trust in your business, products, and services.

When you add a CTA at the end of your posts, they are more likely to click on that link and convert.

Additionally, having a blog can increase your conversion rate 6x compared to not having a blog.

5. Targets audience at different stages of the sales funnel.

The goal of literally all business bloggers is to increase sales, and the truth remains that not everyone will click on your offers straight away.

The sales funnel reflects the different stages that buyers go through before purchasing.

Blogs not only cater to those interested in making a purchase, but it also caters to curious consumers and returning customers.

6. Builds relationships with the audience.

Email marketing, social media, and consultation services are great ways to build relationships with your audience. These can be embedded in your blog posts and offer a way to communicate with your brand.

Pop-ups for email newsletters and sharing content to social media engage your audience and increase the chances of them signing up on your offers.

7. Free marketing.

You can have effective long-term blog marketing strategies for free. With SEO, you don’t need to pay for ads to get you the needed traffic.

8. Retain old customers.

Your blog contents are also a way to engage new customers without losing existing customers. When you upload a new post, it is indexed by search engines, and these posts are also visible to your old customers (especially when they get notifications via mail).

This keeps you in the mind of your existing customers and increases the chances that they will return to pick up on your new offers.

9. Gives a USP.

Blogging for business is a fast-growing strategy for business owners, but there is still a large percentage of entrepreneurs who are yet to utilize this strategy in their business.

You should make sure you have a blog for your business and ensure to utilize SEO techniques to make your blog posts stand out more on SERPs.

10. Creates shareable social media contents.

Did you know that you can automatically create shareable social media content from your blog’s content while still linking back to your blog posts?

This is amazing if you hope to increase credibility and visibility even among social media users.

How to start business blogging.

Did you know that 50% of content uploaded by enterprises is not used? This is to tell you that there are tons of contents supplied unto the world wide web, but only a half of them are being used by the consumers.

You don’t want to start a business blog that gets lost in many available contents.

Here at SARMLife, we use proven strategies to stay afloat with the competition and get online visibility consistently.

Master the art of blogging using my strategies

and/or BOOK a 1:1 strategy session with me to discuss the best course of action for you and your business.

Tips for business bloggers

Photo by AbsolutVision on Pixabay

Write SEO-friendly contents
Know your target audience
Create helpful contents
Plan your contents
Make sure your contents are shareable
Use user-generated contents
Always add CTAs to your posts

5 Importance of Blog Marketing for Business Growth

January 22, 2022

by Ruth Adeyemi with One Comment Blog Marketing Digital Marketing

“There are two ways to look for someone in the dark; you either shine a light on the person and walk towards them or shine a light on yourself and let the person walk towards you.” Guess what? Performing blog marketing for business growth shines light on you so your audience can see you.

Interesting, right?

The world seems to be evolving daily, with literally everyone intending to become an entrepreneur, own a personal brand and bring in big bucks!

Owning a brand may come easy, but growing it takes a lot of intentionality and strategies. Gradually, blog marketing is becoming a breakthrough marketing strategy for every business owner in this century.

As a business owner, you must understand that businesses don’t grow accidentally, especially in their early stages. You as a business owner take intentional steps to ensure the growth of your brand.

It is safe to say that for a business to grow, deliberate growth strategies are implemented to ensure the company is moving in the right direction.

READ THIS: 9 Alarming Blogging Challenges and how to overcome them – Blogging in Africa

If you have a small business or want to scale up your startup, then this subject of business growth is relevant for you. Mind you; this post isn’t the usual craft of a story or a post on a blog piece you see on the internet; this blog post is a well-researched and thought-out piece.

You are probably at that stage where you understand that you need to count your steps and weigh your options.

This is where measuring brand growth comes into the picture. Measuring brand growth can include increased income, increased visibility, increased brand engagement, increased reach/awareness, among others. Still, the goal is to reach more people and bring in more money.

There are several growth strategies you can implement for your brand, including social media marketing, reputation management, video marketing, partnership, paid media, blog marketing, brand awareness, and so much more, but for today, we will be talking more about blog marketing and how it affects your brand growth.

What is blog marketing?

Blog marketing is simply a content marketing strategy that uses the blog channel to address potential customers’ needs directly and individually, thus achieving brand trust and customer loyalty.

Some also refer to blog marketing as business blogging, but they are two different words.

Business blogging is the use of a blog to promote a business. But, the goal of each is to market your product/service to your target audience and increase your income, brand awareness, and customer base in return.

In blog marketing, it is not about creating generic content; the goal is to create helpful content for your audience and gain their trust via blogging.

Safe to say, the contents that might work for brand A and its audience might not work for brand B and its audience.

Over the years, blogging has evolved from a pen scheme to a marketing and growth scheme, making business owners see reasons to add it to their business growth model. With blogging having grown over time, many people have made and created businesses from blogging all on their own. Examples are lifestyle bloggers, food bloggers, travel bloggers, blogging coaches, business bloggers, etc.

The more advanced a country is, the easier it becomes to earn from blogging as well. In some countries, bloggers face various limitations, as seen in our recent blog post, but some still find a way to move away from the disadvantages and focus on the advantages.

With the incorporation of Search Engine Optimization (SEO) strategies, blogging is a powerful business marketing tool and not a waste of time as some see it.

In recent times, research shows that more brands are leaning towards the blog marketing strategy to grow.

Why is this?

Because they now understand where their audience is and how they search for what they need, aka SEO & Keyword search.

Gone are the days when brands rely on social media marketing to grow their brand; these days, blog marketing is topping the charts, especially for startups and even global brands.

However, note your brand goals and defined objectives before choosing blog marketing as your strategy.

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At the initial stage of blog marketing, it is vital to draft your marketing plans before jumping straight to implementation. When you have your marketing plans; then you integrate your content into the marketing plans. By doing this, you’ve done a thorough research on what your audience needs, how to attend to their needs and you are sure to see RESULTS!

What then is a business growth model?

A business growth model is a strategic and practical action plan a company or business must develop to grow, remain profitable, or even survive.

At different stages of your business development, you need an action plan depending on the business needs.

For example, your business growth model could look like this

YEAR 1 – Build brand awareness + trust
YEAR 2 – Increase brand awareness + trust
YEAR 3 – Launch products/services
YEAR 4 – Business growth take-off
YEAR 5 – Keep building brand trust, influence, and income

There is usually a dependence on marketing strategies in most growth model strategies because the marketing sales funnel is activated during the process. You shouldn’t begin selling if your business can’t be trusted or you aren’t sure if it’s trusted.

For every step of your business growth model, you need blog marketing, With your blog, you create content that shows your audience how much of an expert you are and how much you care about their needs hence building trust and brand awareness.

Once you’ve built trust, you can then begin to SELL.

And, if you don’t market your product or services, people won’t even know about them, and the sales channels you have put in place won’t be activated.

The goal is to boost your business’s revenue with an excellent product launch, sales, and profitability achieved by maintaining costs hence the vitality of blog marketing.

I know you might be wondering what the huge deal is about blog marketing and why I am causing such a stir.

Take a look at these five shocking reasons why blog marketing is essential in your business growth model as a brand/business owner.

Importance of blog marketing in your business growth model.

It creates an avenue for increased revenue: With blog marketing, you can explore different avenues to generate extra revenue for your business or brand aside from your main products. This can be through promoting products from other business in your industry, affiliate marketing, sponsored posts, etc.

In addition, you also increase your brand and product by promoting your products/services through your blog posts and SEO incorporated blog marketing. Either way, your blog is gaining visibility, which increases your revenue if appropriately managed.

It positions your business as an authority in your industry: When you incorporate blog marketing into your brand growth model, it sets your business as an authority, i.e., a thought leader in your industry. You gain client trust in the process, and soon, your business becomes the go-to brand for ideas in your industry for potential clients and existing clients. Anything you say or do becomes a model for others. Little secret: customers prefer experts who have proof of their expertise.

It drives traffic to your website: If your website is your major sales funnel, let’s say you operate an e-commerce store, then you need a blog marketing strategy ASAP. One good thing about this is that the traffic you get on your website is also felt on your social media pages if adequately structured. According to inbound marketing experts, Hubspot businesses that blog regularly tend to attract 55% more traffic than those that don’t. Other marketing channels are also activated through blog marketing, such as email, social media, influencer, and paid advertising.

It helps to build your brand voice: Another great thing blog marketing does for your business growth is that it enables you to discover your brand voice and develop it. Your brand voice is the defined personality your brand takes on in its communication. Simply put, it is the voice that makes your brand stand out in its unique way. It helps you stand out from the crowd and noise of social media. You discover the tone of your blog as you grow. You also identify your audience and their persona.

Lastly, it promotes long-term results: If you recall, at the beginning of the benefits of blog marketing, I talked about being placed as an authority in your industry; that happens if you consistently create valuable and educational content for your audience. You will also receive new traffic and leads from your audience for an extended period. Also, prospective clients following your content are indirectly propelled towards the sales funnel with sufficient knowledge of your product and services. This strategy promotes long-term results because your sales channels are activated as long as you remain an authority in your field.

One of the reasons marketers refer to blogging as a long-term game is that one doesn’t see blogging results immediately, but the longer you keep at it, the higher the stability and leads.

You can implement several blog marketing strategies to help grow your brand/business: from guest blogging to email marketing to virtual events. However, each strategy has its challenges but definite results!

To determine which of these blog marketing strategies is compatible with your blog niche and brand voice, you need to consider factors such as preferences, target audience, availability, commitment, and consistency.

You can book a session with Ruth Adeyemi for a more in-depth discussion on the blog marketing strategy that best fits your brand.

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You can also read our blog post covering the best blog marketing strategies that will be effective for your business in 2022 (COMING SOON)

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