Five years ago, I started the SARMLife Blog as a means to improve my writing skills and share my traveling journey with family and friends.

Over the years, I have transitioned from a lifestyle blogger to a health blogger, blogging coach, and SEO coach. Today, as I mark my fifth year blogging anniversary, I have my SEO agency, and I’m highly grateful to God as I look at the IMPACT & INFLUENCE in the past five (5) years.

As I celebrate year 5, I want to take you on a journey of possibilities by letting you in on how it all started, some successes, failures, and impacts along the way.

Ruth Adeyemi celebrates five (5) years blogging anniversary


Five (5) years ago, I had sleepless nights at the thought of starting something I was passionate about. The urge was so great that I created multiple platforms, including a modest fashion page, writing page, etc., but the fire wasn’t quenched.

In December 2018, I traveled to New York City with my sister, beginning a spiral event. I desperately wanted to talk about my visit to the city because that was my first time in such a big city, especially coming from a small town in Nigeria.

After doing my research, I learned that blogging was the best avenue to share my thoughts and experiences. From blogging about my New York trip, a desire to always be the best, and a passion for helping in my capacity, SARMLife grew from a blog to a coaching business that caters to bloggers and business owners.

That was a little too fast, I know! Let me break it down a bit.

After starting my lifestyle blog in the early months of 2019, my writing improved, and I began to garner good traffic (20,000 MONTHLY VISITORS) on my website. I had site visitors from all over the world, from Frankfurt to India, France, the United States, Nigeria, Turkey, Russia, Switzerland, etc.

It was highly exciting, and you bet I shared all the successes online. After sharing my wins and my innate teaching ability, I yielded to the request from some of my Instagram followers to coach them on how to blog effectively.

I started coaching bloggers in September 2020 where I coached 26 aspiring bloggers. Due to the high demands, I had another coaching session in November 2020 with 17 aspiring bloggers.

One thing I didn’t mention is that before I began blog coaching, I started the SARMLife Digital Skills Training (SDST), formerly known as SARMLife Digital Skills Internship) in March 2020.

Since then, SDST has been our annual give-back program to empower the new generation of digital enthusiasts.

And that, my friend, was the beginning of this beautiful ride.

Today marks my third blogging anniversary and I'm speechless looking at the IMPACT & INFLUENCE achieved over the years. Here are my TOP FIVE MUST-READ POSTS

I never planned to be a blogger, more or less a blogging coach! Yet, five years later, my blog is a standard in the Search Engine Optimization (SEO) industry.

I’ve coached successful bloggers, helped small businesses achieve their 4,5-figure income goals, trained students who are doing excellently well, featured on podcasts & several events, and helped influencers achieve an average monthly website traffic of 93,000, etc.


These are some of the recorded features, and I am excited to have more of these in the coming years


Over the years, we’ve had a tremendous amount of success.

  1. In 2020 when I wasn’t heavily focused on making a business out of blogging, SARMLife made a little over #100,000 in revenue
  2. In 2021, the business made over #1,000,000 in revenue by the end of the year
  3. In 2022, we transitioned to US Dollars, and we made over $15,000. That was definitely a defining year for us.
  4. In 2023, we can’t disclose how much we made yet, but with our revenue, I took care of personal expenses like paying for a car, tuition, buying equipment from employees, and paying salaries, and we still had left over. Indeed, God is good!
  5. From a client success story standpoint, we worked with over ten (10) website owners and helped them collectively achieve up to 3 Million website traffic.
  6. In addition to the website traffic, our clients collectively made 6-figures (USD) in revenue in the year 2023
  7. We made it to the 2023 SELAR’s Top 100 African Creator List. READ MORE


Yes, we’ve had several successes, but we’ve also had our fair share of failures. Failures are the backbone of the greatest success stories, so we are surely on the right path.

  1. One of the biggest failures this year was closing our Telegram community. While it was the best decision to close down the page, I felt a gut punch like we had betrayed people who trusted us to guide them on their digital journey. We majorly closed down the page because we didn’t have a focused interest which led to poor engagement. In the future, we plan to have an SEO-focused community. You can anticipate that.
  2. Another failure was the inability to grow our Instagram page as we wanted to. Social media growth has always been a struggle, and 2023 definitely was challenging. We saw lapses in our social media growth strategies, and we are working hard this year to improve the way we communicate value to our devoted audience.

There are several areas of growth that we are working on for sure, and I trust God to help us greatly in this new year as He has in times past.


As today marks 5 years of purpose-filled blogging, here are my TOP FIVE MUST-READ POSTS

  1. 9 Detailed SEO Resolutions for 2024: Boosting Your Online Visibility


I created BlogAfriqué in 2021 as a community to help African bloggers thrive. African bloggers face many challenges that are region-specific and traced to the lack of African-based blogging coaches and a good support community.

We now accept non-African bloggers as we talk about global challenges like traffic building and blog monetization as well.

I hope that BlogAfriqué helps all its members by showing them a clear, PROVEN way to immense growth as a blogger. I also share my growth journey and the lessons I’ve learned so that together, we can create our mark!



Sincerely, all these achievements over the years didn’t come with my power. Big thanks to two incredible women who have stood by me from the early days.

Abosede has grown our email marketing opening and click-through rates since she took over the emails. She works closely with the other employees when I am unavailable, and she does that with utmost excellence.

Likewise, Hannie keeps our SEO Writing and ranking game on point!!! To all our interns, past and present, thank you.

To those who have worked with me in the past, thank you!

A BIG THANK YOU to every SARMLife client, student, and those who keep reading our newsletters, keep us in mind, believe in us, and engage with all our content across the board.

To all my active blog post readers, I say thank you. And finally, to many fabulous readers worldwide that I do not know personally, gracias.

I would be ungrateful if I stopped here without thanking my God; I am grateful to God for always loading me with bags of strength, ideas, and every other thing He knows is needful.

As we go into another year, expect increased IMPACT, INFLUENCE, a community you can trust, and content tailored to meet your needs as always.

With this, I withdraw my hardworking fingers from the keyboard.

Let’s keep carving our desired future!!! Happy Fifth Blogging Anniversary, SARMLife!!!


  1. Hi there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly?My weblog looks weird when viewing from my iphone4.I’m trying to find a theme or plugin that might beable to resolve this issue. If you have any suggestions, please share.Appreciate it!

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