Search-intent-in-SEO-guide-SARMLife

SEARCH INTENT IN SEO: THE BEST GUIDE TO BETTER CLICKS [2025]

Imagine you searched for “best gaming phones” on Google, and the first five results were “how to game with your phone.” Or perhaps you searched for “burger in Lagos” and ended up with pages teaching you “how to make a burger at home.”

Would you click on those pages? Possibly not.

Because they don’t match what you seek, those pages did not provide answers or solutions to the current problem.

Every search query has a why (the purpose behind it). That’s search intent in SEO.

A page that perfectly matches a search intent will rank higher on Google and attract more clicks, engagement, and traffic.

If you want to create content that genuinely connects with your audience, understanding search intent in SEO is non-negotiable. Let’s break it down.

What Is Search Intent?

Search intent, also known as user intent or keyword intent, is a user’s primary purpose or goal when typing a specific query into a search engine. The goal could be to find information on a topic, locate a nearby store, make a purchase, get tutorials or tips, solve a problem, or visit a specific website.

Every user knows what they expect to see when they search. Your content will not resonate with your audience if it does not meet that expectation.

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Importance of Search Intent in SEO

Google aims to deliver valuable and relevant content to users that satisfies search intent. Think of it as a credibility mark. Whenever your content aligns with what users are looking for, Google rewards you with visibility.

Getting seen online (search engine optimization, SEO) involves several components, and search intent is one of the most important. Google’s Search Quality Evaluator Guidelines emphasize the importance of search intent, proving that it should be prioritized.

Content that meets users’ wants and needs has a greater chance of ranking in SERPs. When people trust that your page will always give them what they want, they will see you as an authority on that topic and be loyal to your page.

Types of Search Intent in SEO 

 An image of a homepage concept with a search bar

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There are four main types of search intent in SEO:

1. Informational intent 

This intent is when a person wants to learn the facts about a particular subject, such as a definition or explanation.

In the marketing setting, users with this kind of search intent are still at the top of the marketing funnel. At this stage, they are gathering as much information as they can get to learn before committing to a specific brand.

You must understand that, for this intent, users are looking for accurate, reliable, and detailed information to educate themselves before making a decision.

For example, someone who wants to start writing a blog will use search queries that begin with questions like “How,” “Who,” “What,” and “When” or phrases like “ultimate guide,” “tips,” “step-by-step content for beginners,” etc.

Often, these searchers are not part of a buying journey. They simply want to gather information, and your intent must match this.

2. Navigational intent

Unlike informational intent, the user is searching for something specific. The goal is to locate a particular website or page using search engines. They enter the name or specific keywords for what they are looking for.

These searches are targeted and focused. Users don’t need much information because they already know where they are headed. Because of how streamlined they are, official brand websites or social profiles tend to rank more in the SERPs.

3. Transactional intent 

This type of intent shows that an individual is ready to purchase, download a resource, sign up for a service, etc.

Here, the users are not just browsing mindlessly. They have researched their options and are looking for the best way to complete the goal.

This intent often includes search terms like buy, get, subscribe, download, sign up, for sale, and discount.

Since the user is already in decision-making mode, brands that optimize for this intent by using the right keywords, compelling CTAs, and a stress-free user experience tend to convert better.

4. Commercial intent

This intent is similar to window shopping or research before the purchase stage. Users with this intent are almost ready to buy but seek information to help them make informed purchase decisions and weigh options.

They are in the “tell me more” phase, where they compare options and check for recommendations, reviews, suggestions, and expert opinions before making the final decision.

Content like product comparisons, in-depth reviews, listicles, testimonials, and case studies perform well here because users are still in the decision-making stage. 

If your page offers insightful information that enables them to make an informed decision, you have a better chance of turning visitors into actual customers.

Examples of Different Types of Search Intent Queries

  • Informational intent: “How to start a YouTube channel in 2025”
  • Navigational intent: “Nike official website”
  • Transactional intent: “Buy MacBook Air M3 online.”
  • Commercial intent: “Best smartphones for gaming under $500”

Now, it’s your turn to identify the search intent for each search query:

  • Step-by-step guide to baking a chocolate cake
  • Amazon login page
  • iPhone 15 Pro Max vs. Samsung S24 Ultra: Which is better?
  • Cheap flight tickets to London

Note: The intent behind a search can be complex, and understanding it is crucial if you want your content to rank. 

Search intent isn’t always as straightforward as fitting into one category. Sometimes, it overlaps, or we can have more specific subtypes. 

For example, a query might seem informational, like someone searching for “the benefits of drinking green tea.” They might simply want to learn about it. However, another person using the same query might be considering whether to start drinking green tea regularly and looking for recommendations on the best types (commercial intent).

Also, several factors, like time, location, or even device type, can influence search intent. For example, someone searching for the “best places to eat in Lagos” at 11 a.m. might be exploring options, while someone searching the same at 7 p.m. is likely looking for a restaurant to visit immediately.

When search intent is complex, the best approach is to produce well-structured material that addresses potential keywords. 

You can use clear titles, divide topics into sections to meet various sub-intents, and offer informative and practical insights. You can also adjust your content by examining user behavior, search trends, and SERP results to fit different intents.

How to Identify Search Intent in SEO

Identifying audience search intent in SEO can be challenging because you need to step away from personal assumptions and into the user’s mindset. You need to think like them, understand their needs, and predict what kind of results they expect to see.

To create content that grabs attention and immediately converts visitors into customers, you must be directly connected to your audience’s wants or needs.

Understanding-search-intent-in-seo

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According to the search intent distribution on Google:

  • Over half (52.65%) of all Google searches are informational.
  • Navigational intent covers a third of Google searches with 32.15%.
  • 14.5% are commercial in nature.
  • 0.69% of all the searches are transactional.

Another crucial fact is that search intent reflects the marketing funnel, allowing you to pinpoint users’ positions in the funnel. For example, if someone searches for “best running shoes,” they are evaluating or comparing different options, which means they have commercial intent and are in the desired stage of the funnel. 

Now, how do you identify search intent accurately? Here are the major ways:

1. Analyze keywords.

Researching core keywords and keyword modifiers (words or phrases that make the core keyword more specific, precise, focused, and contextual) is crucial in understanding search intent. Tools like Ubersuggest can help you find the keywords your audience is searching for, analyze competitors, and indicate the likely intent behind a keyword.

For example:

  • Cheap gaming phones
    • Core keyword: gaming phones
    • Modifying keyword: cheap (indicating budget-conscious buyers)
  • Best protein powder for muscle gain
    • Core keyword: protein powder
    • Modifying phrase: for muscle gain (indicating a specific use case)

2. Analyze the search engine results page (SERP).

This is a deeper step into understanding search intent that involves manually checking the SERPs.

Enter your target keywords into the Google search bar and carefully examine the SERPs. Google will then show you the most relevant content for that keyword or phrase. 

It will help you know:

  • the intent that dominates the keyword (informational, navigational, or transactional)
  • the content format that ranks best (blog posts, videos, etc)
  • what competitors have talked about, and how you can provide more value by filling the gaps
  • how competitive the keyword is
  • the location and demographics of users

For example, if you search “how to bake banana bread” and Google shows mostly blog posts and YouTube videos, it means the intent is informational.

If you search “buy banana bread near me” and local stores appear, it means the intent is transactional.

3. Examine Google’s featured snippet.

A featured snippet appears before all organic search results and summarizes the search query.

Google picks from a list of helpful, relevant, and informative websites to display to users. Appearing here gives you a higher chance of ranking.

Pro Tip: Have you heard of voice search? Technology has evolved to the point that users now use voice search daily. Google featured snippets, which are conversational, often answer voice searches on the SERPs.

4. Use People Also Ask features.

This shows the questions searchers have asked relating to your keyword. You can use this as a reference to create relevant and informative content based on those questions.

People Also Ask can help create a topic cluster for more elaborate and detailed content. You can also use Google’s related searches or auto-suggest options.

5. Understand the context of the query.

Knowing the search context provides a trail to figuring out user intent.

For example:

  • A location-based search, such as “pizza store in Lagos” or “pizza store near me,” signifies that the user is trying to find something nearby.
  • When users search from a mobile phone, they need access to a mobile-friendly website with a responsive design and fast loading time.
  • Searching “cheap laptops” vs. “buy MacBook Pro M3”
    • The first search is commercial intent (the user is still researching options).
    • The second search is transactional intent (the user is ready to buy).

RELATED POST: 6 Common Google SERP Features & Best Ways to Optimize for Them

How to Optimize Content for Search Intent in SEO

Here are the ways you can optimize content for search intent in SEO:

1. Conduct keyword research.

Use Ubersuggest to determine the core keywords and modifiers your audience uses to search for information about the topic. Generate the focus keyword and other keywords. 

Strategically position keywords in the content to avoid keyword stuffing while ensuring they naturally fit into headings, subheadings, and the body.

An image of a homepage concept with a search bar

Photo by Freepik on Freepik

2. Analyze SERPs.

Check the top-performing pages on the search results to align your content with the 3 Cs of search intent.

  • Content type:

What type of content is dominant in the search results for your keyword? Are the rankings pages blog posts, product pages, category pages, or landing pages? 

This analysis will help you know the content type that is already doing well for this query.

Remember that SEO is not about reinventing the wheel; instead, you improve what is already working.

For example:

If your keyword is “best budget laptops for students,” the top-ranking pages might be blog posts with listicle-style content rather than product pages. This suggests that users prefer detailed comparisons to a single product recommendation.

  • Content structure:

Check how the top pages are formatted (mainly applies to blog posts).

Are they how-to guides, tips, reviews, comparisons, step-by-step tutorials, or listicles?

You want to adjust your search intent according to this structure. 

Based on the previous example: 

If most high-ranking pages for “best budget laptops for students” use a listicle format, then a long-form guide with 10-15 laptop recommendations is likely the best structure to match search intent.

  • Content angle:

This refers to the unique selling point or hook that makes the top-ranking page stand out. 

Do they emphasize up-to-date recommendations, prices, proven tips, expert insight, etc.? This will show you what users value most when searching for that query. 

Using the previous example:

If the top-ranking pages emphasize “affordable & durable laptops,” this suggests that users prioritize cost-effectiveness over premium features. 

Your content should reflect this by focusing on value for money rather than high-end specs.

3. Consider the full intent of the keyword.

Search intent can have layers beyond what you find on the ranking pages, which means you need to think deeper about what the user truly wants beyond what the query states.

For the keyword “best budget laptops for students,” people naturally want to compare different low-budget laptops.

However, users may also have related concerns, such as:

  • What’s the best laptop under $500 for students?
  • Which budget laptop has the best battery life?
  • Can I use a budget laptop for gaming and schoolwork?

Pro Tip: You can find these questions by checking Google’s People Also Ask section, doing related searches, and using keyword tools like Ubersuggest. Answering these questions within your content increases its relevance and depth, helping it rank better.

4. Optimize title tags and meta descriptions. 

The title tag and meta description are the first two pieces of information your audience sees before clicking on your page. Ensuring they match search intent can increase clicks.

To do this effectively:

  • check the title tags and meta descriptions from top-ranking pages.
  • identify the specific words, phrases, and hooks they use.
  • format your title similarly while making it unique.

For example, if top-ranking pages for “best budget laptops for students” have titles like:

  • Top 15 Best Budget Laptops for Students in 2025
  • Best Affordable Laptops for Students: 10 Picks for Every Budget

Your title should follow the same pattern, such as:

“12 Best Budget Laptops for Students in 2025 (Long Battery Life & Performance)”

Optimize your meta descriptions; they should be clear and action-driven.

5. Optimize visual intent.

Search intent in SEO is not limited to text; it also extends to visuals.

For example, if Google’s search results for “best budget laptops for students” include an image pack, it means users also expect images in their search results.

For SEO image optimization, do the following:

  • Include high-quality, relevant images in your content.
  • Use descriptive alt text with keywords (e.g., Best Budget Laptop for College Students–HP Pavilion 14).
  • Create comparison tables listing specifications, pros, and cons.
  • If video results appear frequently for a query, including a relevant and small-sized video can improve engagement and make your content more valuable.

6. Match CTA with user intent and customer journey stage.

Your call to action (CTA) should align with where the user is in their buying journey.

For example, a user searching for “best budget laptops for students” is in the consideration phase. They are comparing options but are not ready to purchase immediately.

A CTA like “Buy Now–Best Budget Laptop for Students!” would not match intent. Instead, a better CTA would be:

“Compare the Top 10 Cheap Laptops for Students.”

“Check Out Our Full Laptop Buying Guide for Students.”

However, if the search query is “where to buy HP Pavilion 14 for students,” a transactional CTA like “Get the Best Deals on HP Pavilion 14–Order Now!” is better.

7. Make your content easy to read and understand.

Poor readability can drive users away even if your content is optimized for search intent.

To improve readability:

  • Use short paragraphs (2-3 sentences per paragraph).
  • Keep your tone conversational and avoid unnecessary jargon.
  • Use bullet points and number lists to break down information.
  • Use clear headings and subheadings.

For example, instead of writing, “There are many ways to boil an egg, but you should start by boiling water in a pot, then placing the eggs inside for a few minutes before cooling them in ice water,”

You could simplify it like this:

 How to Boil an Egg (Step-by-Step)

  • Fill a pot with water and bring it to a boil.
  • Gently add the eggs and let them cook for 7-10 minutes.
  • Transfer to ice water for easy peeling.

Creating easily readable and scannable material increases reader engagement and lowers bounce rates.

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Final Thoughts

Understanding search intent in SEO is vital for delivering the best possible user experience. Search algorithms are constantly changing, and consumer expectations keep shifting. 

Today, people don’t just want information; they want content that directly answers their questions, addresses their pain points, and simplifies buying decisions. 

When your content aligns with user intent, it provides value and boosts engagement and SEO performance.

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READ MORE: A COMPREHENSIVE BEGINNER’S GUIDE TO VOICE SEARCH OPTIMIZATION – SARMLife

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HOW TO CREATE CONTENT BUCKETS THAT CONVERT FOR BLOGS [2025]

Have you ever felt overwhelmed by the constant need to create content? If yes, you’re not alone. This is a common challenge, and in the rush to keep the consistent flow, many bloggers jump from one random idea to another without a clear plan.

The major problem is a lack of direction, which makes it harder to build authority, attract the right audience, and improve SEO rankings. This is where creating content buckets comes in.

Creating content buckets provides a structured approach to content creation. They help you organize your blog, making it easier to plan, create, and maintain a steady flow of valuable posts that align with your niche and audience needs.

This post will examine how to create content buckets, how they work, and why they’re essential for a solid blogging strategy.

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What Are Content Buckets?

Content buckets are subcategories or themes within a content pillar. They help you break down broad topics into more specific blog post ideas. 

Content Buckets vs. Content Pillars

Content pillars are a concept from the hub-and-spoke model. They are core themes or overarching topics on which a brand wants to focus its content and communicate with its audience. Think of them as a broad category of specific and specialized topics your blog consistently focuses on.

Content pillars serve as the foundation or building blocks of a content strategy, ensuring the creation of relevant, valuable, and consistent content that resonates with the audience.  

For example, if your blog is about digital marketing, your content pillars (categories) might be:

  • SEO
  • Social media marketing
  • Content marketing

Each pillar represents a significant aspect of your blog’s niche.

With content buckets, developing new ideas and organizing content into more specific angles is easy. This allows for covering various topics while staying within a structured framework.

Under the SEO pillar, your content buckets (subcategories) might include:

  • Keyword research
  • On-Page SEO
  • Technical SEO
  • Link building
abstract-networking-concept-still-life-composition

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Importance of Content Buckets for Your Blog

Here are some major reasons why you should learn how to create content buckets for your content:

Content ideation

One of the biggest struggles for beginners in blogging is creating content that resonates with their audience. Visibility in blogging isn’t just about writing; it’s about consistently creating high-quality, high-value content. However, you can’t achieve this without proper content ideation.

This stage might seem easy, but your content will automatically suffer if your ideas are weak. Poor content ideas lead to poor engagement, poor SEO performance, and a struggling blog.

With content buckets, brainstorming becomes easier, and content creation becomes less time-consuming. You’ll always have a structured list of core topics and subtopics to write about, ensuring your content stays focused, consistent, and aligned with your marketing goals and audience’s needs.

Improves content organization

Learning and implementing how to create content buckets ensure your blog follows a structured and organized approach instead of randomly selecting ideas. Without this structure, your blog can feel scattered, making it hard for your audience to navigate or understand what your brand is truly about.

Content pillars also act as a blueprint, preventing inconsistency and topic overload. This helps you avoid publishing unrelated or disconnected blog posts.

Boosts SEO strategy

Content buckets play a significant role in SEO, impacting how search engines like Google view and categorize your content. Search engines prioritize structured content because it’s easier to crawl, index, and understand.

By organizing your blog subtopics under well-defined buckets, you position your content for higher visibility. This improves your search rankings, attracts organic traffic, strengthens your online presence, and, over time, increases conversions.

Search engines also reward websites with in-depth, well-researched, and interconnected content. Structuring your blog around supporting subtopics makes your content more authoritative, increasing its chances of ranking higher.

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Improves audience engagement

When visitors land on your blog and find multiple pieces of well-structured content covering the topic they are interested in, they are likelier to stay on your site.

Learning how to create content buckets prevent redundant content, ensuring you’re not creating multiple posts with the same format, angle, or message that could bore your readers. Instead, they help you diversify your content while keeping it interconnected, encouraging visitors to explore more of your blog.

By mapping out content buckets strategically, you can create a content journey that keeps your audience engaged and encourages repeat visits (a critical factor for building a loyal audience).

How to Create Content Buckets for Your Blog

1. Define the blog’s niche.

Before anything else, you need to establish your blog’s niche. This gives you a clear direction and prevents you from writing about unrelated topics. It also provides a starting point for generating content pillars that align with marketing goals, positions your blog as an authority in your space, and makes it easier to attract the right audience.

To do this effectively, ask the following questions:

  • What is the purpose of my blog?
  • What does my blog stand for?
  • What differentiates my blog from competitors?
  • How do I want my audience to perceive my content?
  • What problems does my blog solve?

For instance, let’s say you’re starting a personal finance blog. Instead of covering every financial topic, you might choose a niche like “budgeting and saving for young professionals.”

This ensures your content remains consistent and attracts young people looking for specific financial advice tailored to their lifestyle.

2. Conduct audience research.

You are not writing for yourself; your audience is the main focus. Without knowing who your audience is, you might create content that doesn’t resonate or post on platforms where your audience isn’t even present.

Audience research helps you identify:

  • Who they are: their demographics, interests, and pain points.
  • Where they are: the platforms they engage with most (e.g., Instagram, LinkedIn, or YouTube).
  • The content they prefer: long blog posts, step-by-step tutorials, infographics, or short blog posts.

Use tools like AnswerThePublic to analyze competitors’ strategies and identify content gaps. This will help you tailor your content and fill content gaps accordingly.

how-to-create-content-buckets

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3. Perform keyword research.

Once you’ve identified your niche and audience, keyword research is next. This ensures your blog posts align with what people are searching for, helping you rank higher on search engines.

Use tools like Ubersuggest, Semrush, or Google Keyword Planner to analyze:

  • high-volume search terms related to your niche
  • low-competition keywords you can easily rank for
  • long-tail keywords that target more specific queries

For a personal finance blog, instead of targeting the broad keyword “budgeting,” a keyword research tool may recommend more focused queries such as “how to budget on a low income” or “50/30/20 budget rule for beginners.”

4. Choose three to five core content pillars.

Based on your keyword research, you should already have a sense of the pillar themes that can serve as the basis for your blog. It is crucial to keep these pillars to three to five main themes

For a personal finance blog, your content pillars might be:

  • Budgeting and saving
  • Investing for beginners
  • Debt management
  • Side hustles and passive income

5. Break each pillar into content buckets.

The next stage is to divide your arching themes into content buckets, which are your subcategories that enable you to delve further into each subject.

Example (for the “Budgeting & Saving” pillar):

  • Budgeting Methods: 50/30/20 rule
  • Savings Challenges: No-spend months, 52-week savings challenge
  • Expense Tracking: Best apps for tracking spending

6. Map out blog topics for each bucket.

Now that you have your content buckets, it’s time to generate blog topics under each bucket. You’re no longer stuck thinking about what to write at this stage. You already have a blueprint of content ideas.

Example (for the “side hustles & passive income” pillar):

  • Best side hustles for college students
  • How to make passive income with digital products

7. Create high-quality content.

After carefully outlining content pillars and buckets, you must ensure that each blog post contains well-researched, valuable, engaging, easy-to-read content optimized for SEO and, most importantly, actionable.

Avoid writing weak content.

8. Repurpose content.

This is key to getting the maximum value from your blog post. Your blog post must not be sitting in the corner of the archives, collecting dust. Repurposing content allows you to reach a wider audience across different platforms.

9. Optimize for internal linking.

Internal linking is often overlooked in blogging, yet it’s a powerful SEO strategy that encourages visitors to stay on your site longer.

Every new blog post should include at least two or three links to relevant posts on your website. This helps to:

  • improve site structure and make it easier for Google to index your content
  • keep readers engaged, which reduces bounce rates
  • drive more traffic to older blog posts, ensuring they remain valuable over time
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Final Thoughts

Building a successful blog goes beyond writing random posts. It requires a clear and structured strategy, and this is where learning how to create content buckets comes in. 

This concept helps you stay organized, consistently create high-quality content, and improve your blog’s SEO and audience engagement.

Apply this concept today, and watch your blog become a valuable resource for your readers!

Are you having trouble creating your content bucket? Send us a DM on Instagram.

READ MORE: 5 Importance of Blog Marketing for Business Growth – SARMLife

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7 SIMPLE WAYS TO BUILD TOPIC CLUSTERS FOR SEO – SARMLife

While Google algorithms constantly change, some pages will always maintain a high ranking. 

Why? 

Search engines prioritize content that delivers the most valuable and relevant results to users’ queries.

But what makes content relevant enough to be seen and loved by search engines?

It is not about targeting keywords or writing quality content alone. It’s about building topic clusters for SEO. 

Google introduced the concept of topic authority in 2023, and since then, it has become a critical part of SEO. SEO has shifted from a purely keyword-based approach to a more user-focused discipline.

Building topic authority is the best trick, especially since one of the biggest struggles of blogging is generating fresh content ideas. The best way to tackle this is to organize your content into topic clusters for SEO. 

A solid topic cluster strategy generates endless ideas and creates a logical site structure, improving user experience and search engine visibility. 

This article will share a few tips on how you can build cluster topics.

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What Are Topic Clusters?

Have you ever wondered why every link you click in a blog post leads you to another page on the same site? It feels like the site has covered everything related to a specific topic.

That’s topic clustering at work!

A topic cluster is a group of connected pages on a website that comprehensively covers a specific topic. It consists of a pillar page (which covers the broadest aspects of the topic) linking to a set of related subpages (the more specific cluster pages), which, in turn, link back to the pillar page.

Topic clustering is crucial in helping search engines understand your website’s structure. Organizing your content this way makes it easier for search engines like Google to recognize your site’s authority on a specific subject. This increases your chances of ranking high in the SERPs for various keywords relevant to that topic.

For example, imagine you run a website about healthy eating. Your pillar page could be a complete guide on “Healthy Eating Tips for Beginners.” From there, the page can link to several more specific cluster pages, such as:

  • Top 10 Superfoods to Include in Your Diet
  • How to Create a Balanced Meal Plan
  • The Benefits of Organic Eating
  • The Importance of Fiber in Your Diet
  • Meal Prep for Beginners

Each cluster page will link back to the pillar page, improving the content hierarchy and making it easier for search engines to crawl and index your related content.

Why Topic Clusters Matter

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Topic clusters are a secret weapon for SEO success. By developing content around a core topic, supporting cluster pages, and using internal linking, websites can increase their topical authority and provide a better user experience.

Topic clusters should be your go-to strategy for grouping blog posts, organizing product or service pages, or structuring knowledge base content.

Importance of topic clusters for SEO

Using topic clusters is an effective way of structuring your website in an SEO-optimized way. Grouping and organizing topics and subtopics helps to signal your site’s credibility, authority, and expertise in a particular niche to the search engine. 

Over time, this approach helps you gain traffic for long-tail keywords with lower search volume.

Additionally, by using descriptive anchor text to connect the pillar pages to the cluster pages, you’re strengthening your website’s internal linking structure, which can enhance indexing and crawlability.

Importance of topic cluster for Google

Topic clusters also help Google understand your site. The more subtopics or cluster pages on your website, the more supportive content Google sees, primarily through internal linking. This helps distribute page rank and improve positions in the SERPs.

Using topic clusters also improves Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), a ranking signal to search engines like Google. It shows Google your site is credible and reliable.

By pairing topic clusters with off-page SEO tactics like backlink development, you can maximize the effectiveness of this strategy. As more external sites link to your content, Google will rank your site higher, granting you even more authority.

Importance of topic cluster for users

To users, a pillar page is like a one-stop shop for all answers related to a particular topic. Implementing topic clusters can reduce bounce rates and increase user engagement, making your site more valuable.

Users visiting your website will receive more than the answers they initially sought. They’ll be directed by your clusters to more relevant content, helping them find answers to questions they hadn’t even thought of yet. This level of comprehensive content makes you an authority and a trusted leader, especially when users are ready to take action.

How to Build Topic Clusters for SEO

Building topic clusters for SEO involves three critical factors: pillar pages, cluster pages, and internal linking. 

The step-by-step process of creating a topic cluster includes the following:

1. Select the core topic.

The first step in creating topic clusters for SEO is to choose the core topic. Although this seems like the easiest part of topic clustering, don’t be deceived. 

Choosing a high-level topic requires extensive brainstorming. This core topic will shape the pillar page and must be broad enough to cover many subtopics.

To choose the right topic, ask the following questions:

  • What is the purpose of the website?
  • What type of content do I regularly publish?
  • Are these topics relevant to what I do?
  • Can I create several pieces of content from this topic?
  • Do these topics serve a specific user intent?

2. Conduct keyword research.

An image of a cartoon showing a copywriter girl with a laptop with the word “keyword research” displayed

Photo by Upkylyak on Freepik

After choosing the topic, the next step is to conduct a keyword research analysis. The keywords help structure the topic clusters. Find all the possible keywords you can rank for in a core topic.

To get the best results, follow these steps:

a. Find core (short-tail) keywords: 

    Start with broad, high-traffic keywords related to the topic. 

    To get this, enter the core topic into the Google search bar and check for:

    • Google auto-suggestions 
    • The People Also Ask section, and
    • Related searches at the bottom of the page

    This is to get keywords or phrases that are ranking for that topic.

    b. Analyze keyword:

      Use tools like Ubersuggest, Semrush, and Google Keyword Planner to analyze the keyword’s search volume, keyword intent, and difficulty.

      c. Analyze search intent:

        Ensure your search intent aligns with what users want to see when they search for the keyword. 

        Are they looking for informational, navigational, transactional, or commercial content? 

        Getting search intent right will ensure users take action after reading your content.

        d. Select supporting keyword:

          After choosing the main keyword, use tools like Ubersuggest, Semrush, Google Keyword Planner, or AnswerThePublic to find lower-competition, long-tail keywords that will serve as subtopics.

          In this case, target medium- or long-tail keywords with lower search volume and SEO difficulty.

          By structuring your keyword research this way, you ensure your topic cluster covers all necessary angles while improving SEO rankings.

          3. Create pillar pages.

            Once you’ve compiled a list of potential keywords, the next step is to determine the focus of your pillar page and the number of cluster pages that will support it. Pillar pages are comprehensive, well-researched, detailed, in-depth pages that broadly cover the main topic and serve as the foundation for implementing the topic cluster strategy.

            The number of cluster pages you create per pillar page depends on the breadth of your pillar page content. You can aim for anywhere between 8 and 10 cluster pages.

            Then, proceed to create your pillar page.

            To create a well-optimized pillar page, you must ensure the following:

            • It covers the topic in detail and does not go too deep into the subtopics for the cluster pages.
            • It covers all aspects of the topic while strategically linking to cluster pages using descriptive anchor texts to signal its importance to search engines.
            • It is easily readable by users and scannable by search engines. Do this using a clear and logical structure of header tags (H1, H2, H3).
            • It contains strong calls to action (CTAs) to encourage engagement, whether by encouraging users to read another post or leading them to cluster pages.

            For instance:

            If your core keyword is “Healthy Eating,” a pillar page could be titled: 

            The Ultimate Guide to Healthy Eating: A Beginner’s Approach

            This page briefly introduces concepts such as meal planning, food groups, portion control, and dietary choices. It links to cluster pages that discuss each subtopic in detail.

            a person creating a content plan

            Photo by MART  PRODUCTION on Pexels

            4. Develop cluster content.

            The concept of topic clustering can be very tedious, considering the number of pages you have to write.

            However, while you can have as many cluster pages as your pillar page can take, ensure that each is of high quality. It is better to have fewer well-researched, authoritative pages than hundreds that are poorly researched.

            Once you have the topic clusters, assign the keywords you’ve identified to each cluster. The content of each cluster page should address a specific subtopic of the pillar page, improve website structure, and help search engines understand topic relationships.

            An example of a cluster page for the pillar page titled “The Ultimate Guide to Healthy Eating: A Beginner’s Approach” would be:

            • The Best Vegetables for a Balanced Diet
            • How to Create a Balanced Meal Plan
            • Whole Grains vs. Refined Carbs: Which Is Healthier?
            • Portion Control: How Much Should You Really Eat?

            Each cluster page would link to the pillar page, strengthening the site’s authority on the topic.

            5. Optimize existing content for cluster pages.

            Good news! You don’t always have to write new content for your cluster pages. You might have content on your website that can serve as cluster pages; all you have to do is optimize them using these steps:

            • Add the newly researched keyword to the title, meta description, subheadings, image alt tags, and URL.
            • Make the content more detailed and readable.
            • Review the internal links and add new ones that link to your pillar page.
            • Use relevant images and CTA.

            Tip 1: During your research, analyze competitors to identify content gaps. Use these insights to create additional cluster pages that will provide more value to your users.

            Tip 2: To make the pillar and cluster pages more engaging, ensure they contain high-quality images, infographics, videos, etc.

            6. Consider internal linking.

            Internal linking is the cornerstone of the topic cluster approach. A topic cluster cannot succeed without strong internal linking. 

            It helps:

            • Google understands the content hierarchy and relationships between pages.
            • users navigate easily from broad topics to more specific ones.
            • distribute equal authority across the cluster, increasing overall SEO.

            Here are some best practices for internal linking for SEO. (Here’s a real-life example of a cluster page.)

            7. Optimize and update topic clusters. 

            SEO is never a one-time task; you have to be ready to update your pillar and cluster pages regularly. 

            Here are a few tips:

            • Always track your website performance using tools like Google Analytics and Google Search Console.
            • As algorithms change, content also becomes outdated. To update outdated content, invest in fresh SEO statistics and new research.
            • You should add new cluster pages over time.
            • Ensure your content still aligns with what users are searching for. Continually optimize for search intent.
            • Research ranking pages to improve engagement metrics.

            Pro Tip: Revisit pillar and cluster pages every 3-6 months to update outdated content and improve internal linking.

            topic-clusters-for-seo

            Photo by Pixabay on Pexels

            Final Thoughts

            Building topic clusters for SEO in 2025 can help increase authority, drive traffic, and, most importantly, improve the user experience.

            The best part is that you can follow these steps to make your content irresistible to search engines and users. With topic clusters, you can build a powerful, authoritative website that ranks higher and attracts engaged readers.

            Topic clusters are quickly becoming a trend. Don’t miss out.

            Have you ever implemented the topic cluster strategy? Share your results with us in the comments.

            READ MORE: THE ULTIMATE PRO GUIDE TO SEO CONTENT WRITING 

            practical-tips-on-how-to-write-seo-headlines

            7 PRACTICAL TIPS ON HOW TO WRITE SEO HEADLINES IN 2025

            Imagine spending hours upon hours writing phenomenal content, only for your blog to sit in the dark corners of the Internet—invisible to your audience and search engines. On average, it takes over four hours to write a great post, and let’s be honest—the least you’d expect is for people to see your hard work.

            But how much of that content gets traffic? 7.5 million blog posts are published daily; over 90% get little to no attention.

            For years, people have focused on other SEO strategies like keywords, backlinks, or site speed while barely paying attention to one of the most crucial factors: how to write SEO headlines. But here’s a shocking truth: 6 out of 10 people share an article after just glancing at the headline, while less than half read the post.

            SEO headlines are like the front door to your content: they decide whether your post gets ignored or drives traffic, engagement, and shares. Your headline is the spark that draws readers in, builds their curiosity, and signals to search engines that your content matters.

            Knowing how to write SEO headlines that grab attention and pique interest isn’t just a skill; it’s both an art and a science. 

            This article will guide you on how to write great SEO headlines.

            RELATED BLOG POSTS

            What Is an SEO Headline?

            SEO headlines are titles shown to searchers when a page appears on the search engine results page (SERP). A well-crafted SEO headline can be optimized with important keywords to rank higher in search results, increasing visibility and the chances of clicks (organic traffic). 

            SEO headlines help search engines understand what a page is about and determine the likelihood of a searcher visiting it. 

            Why Headlines Matter for SEO

            An SEO-friendly headline has a significant function: drawing in users and search engines to your blog. More than just a title, a compelling headline is your first chance to engage readers, improve search engine visibility, and drive traffic by highlighting the importance of your content. 

            Here’s why you need to learn how to write SEO headlines:

            Headlines as an SEO ranking factor

              Wooden blocks spelling "SEO" and “ranking” with a magnifying glass beside them

              Photos by 8photo on Freepik

              Google uses various characteristics, such as headlines, to determine a page’s position in the search results list. 

              A well-optimized headline improves rankings and helps search engines understand your content. When your headline aligns with the user’s intent, your chances of ranking on the first page of the search results are higher.

              Impact on click-through rate (CTR)

                Learning how to write SEO headlines and implementing strategic keyword placement is more than getting search engines to recognize your content; it’s about connecting with users actively searching for specific information.

                When users find their search term in a headline, they are compelled to click, knowing that the content meets their needs and intent. This increases the organic click-through rate, a metric used to measure how often people click on a search result.

                A compelling headline ensures your content is listed naturally in search engines, leading to greater visibility, more clicks, and, ultimately, higher rankings.

                Relevance to search queries

                One of the most essential factors for visibility is ensuring your content aligns with what users are searching for. A well-written headline that directly matches user queries improves the chances of ranking higher on search engines. Search engines prioritize content that best aligns with user intent, and they know this by how users react to the content. 

                A relevant headline also signals to users that your content matches their needs, increasing engagement, reducing bounce rates, and improving dwell time.  

                Headlines impact a brand’s first impression and perception

                Headlines communicate what a brand is about in a few words. A vague and non-factual headline will create a negative first impression and can turn users away instantly. 

                First impressions matter, and a compelling headline establishes credibility and trust by setting the tone for the content that follows.  

                Beyond engagement, headlines contribute to a brand’s overall reputation. Users subconsciously associate a headline’s clarity and relevance with the content’s authority and the brand behind it. 

                A well-structured, informative headline builds trust, strengthens brand identity, and ensures your content is perceived as valuable and reliable.

                A display of SEO-related words

                Photo by Tumisu on Pixabay

                Elements of a Good SEO Headline

                Writing great headlines isn’t about coming up with something you perceive to be “catchy.” It requires an accurate understanding of your audience and the strategic use of proven headline techniques that have consistently grabbed readers’ attention over the years.

                The hardest part of crafting a good headline is ensuring it appeals to humans and search engines.

                When you think of great SEO titles, think of something clear, not ambiguous, emotional, punchy, concise, and compelling. 

                Let’s break down what makes a headline click-worthy.

                Clarity and accuracy

                Headlines are meant to convey a clear message to readers. However, too much creativity can sometimes make the message unclear.

                For example, using metaphors or figures of speech that are hard to decipher can be a significant turnoff for users who are quickly skimming through search results.

                A headline like “Cracking the SEO Code: The Secret Sauce to Google’s Heart” might sound intriguing, but it’s vague and doesn’t immediately tell users what to expect. Someone looking for SEO strategies might not associate “cracking the code” or “secret sauce” with practical, actionable tips. 

                In an attempt to be clever, some people resort to exaggerated or misleading claims. For example, “5 Proven Ways to Increase Sales by 1074% in Just Three Days.”

                This is an exciting and enticing headline. However, if the content doesn’t deliver on that promise, it destroys credibility. 

                Always back up your claims with proper research and ensure your title reflects the actual value of your content.

                Keyword optimization

                Keywords are important in telling search engines whether content matches the user’s intent. Including the target keyword in your SEO headline helps users determine whether your content meets their needs.

                The SEO title should contain a primary keyword. However, using unrelated keywords or stuffing your headline with too many keywords can appear to be spamming and can be penalized by search engines.

                For example, a title like “Best Weight Loss Tips: Weight Loss Diet for Fast Weight Loss and Weight Loss Exercises” is an obvious case of keyword stuffing. 

                The phrase “weight loss” is overused unnaturally, making the headline look forced rather than helpful. 

                A well-optimized title would be “Effective Weight Loss Tips: Best Diet and Exercise for Fast Results.”

                This way, the keyword is included strategically without making the title look spammy.

                To get the best results:

                • Ensure the keyword accurately reflects the page’s content
                • Place the keyword strategically within the title.

                Search intent

                Search engines evaluate content based on how users interact with it, so every piece of content must align with user search intent.  

                Every SEO headline should reflect the intent behind a search query. A headline that doesn’t match what users seek can lead to higher bounce and lower click-through rates (CTR).  

                Also, your SEO title should be tailored to attract the specific audience you want to reach. Two people using the same search query may have different needs or interests. 

                how-to-write-seo-headlines

                Photo by Pixabay on pexels

                Emotional appeal

                A great headline should evoke an emotional response. Humans are psychological beings who act based on emotions, so your headline must compel users to click.

                The use of power words and numbers can help you achieve this. Power words trigger a response in searchers that can drive click-through rates and boost conversion. They are persuasive words that push users to take action, either to buy your products, click your headline, join your email list, etc.

                Using numbers also clearly shows users what to anticipate. They help to break up a long title. A SearchPilot SEO experiment revealed that deleting a title’s number resulted in a 16% drop in website traffic.

                Length and formatting

                Did you know your SEO title has limited space on the SERPs? You can be cut off when your headline appears too long. The character count should be between 55 and 60 to avoid being truncated in SERP.

                Practical Tips on How to Write SEO Headlines 

                Here are some of my top practical tips on how to write SEO headlines like a professional:

                1. Conduct keyword research.

                Creating an SEO-friendly headline starts with solid keyword research

                Whether your content idea comes from your list of content buckets or tools like AnswerThePublic, the next step is analyzing the Search Engine Results Page (SERP) to see what’s already ranking for the same topic.

                Here’s how to do it effectively:

                • Insert your idea in the Google search box.
                • Search for articles covering the same concept and carefully analyze the first to third page of Google results.
                • Identify recurring keywords or commonly used phrases in top-ranking headlines.
                • Pick at least three potential keywords and analyze them using tools like Semrush or Ubersuggest to check for:
                  • search volume (How many people are searching for it?)
                  • SEO difficulty (How hard is it to rank for this keyword?)
                  • paid difficulty (How competitive is it for paid ads?)

                Pro Tip: If your brand has little domain authority, avoid keywords with an SEO difficulty score of 50+. Ranking with them is difficult.

                2. Analyze SERP and match search intent.

                Now that you have your focus keyword, the next step is to analyze the SERP to understand what’s already ranking and what users expect when they search for this term.

                To do this:

                • Search your focus keyword on Google and study the content of the top-ranking pages.
                • Check the content structure. Is it a guide, how-to post, listicle, or educational post?
                • Check the headline styles of the top results. What kinds of titles are attracting clicks? What words do they use?
                • Identify content gaps. What’s missing from existing articles that you can cover better?
                • Define your target audience. Beginners or advanced users? What do they already know about the topic?

                This process gives you a head start on understanding the search intent of the query or term. You can also use the Keyword Overview tool in Semrush or Ubersuggest to gain deeper insights into search intent and audience behavior.

                The aim is to create a headline that stands out from the competitors and corresponds with user intent. Users may not respond to a question-based headline if they anticipate a “how-to” guide. Matching search intent gives you a better chance of ranking and attracting visitors.

                3. Add power words.

                We already have a foundation for the keyword and a draft for the headline. Experiment with different power words to evoke emotions at this stage and ensure that your title gets the most user clicks.

                4. Add numbers.

                Consider adding a number if it won’t make the title useless. Numbers and statistics tend to improve SEO.

                In cases where adding a number is ineffective or does not match your research on search intent, consider adding the year the content was written.

                Ensure that the headline matches the content of the article. Your goal isn’t to write a clickbait headline that doesn’t pay off for the reader. Your goal is to deliver what you promise in the headline.

                5. Analyze headlines.

                Use tools like Sharethrough Headline Analyzer to check your headline’s relevance, clarity, catchiness, context, and emotional impact.

                Opt for a percentage that is equal to or higher than 80%.

                6. Optimize character count.

                Optimize the length of the headline to be between 55 and 60 characters.

                Come up with different ideas or tweak the initial headline to ensure it does not exceed the character count.

                7. Test headlines.

                You don’t have to settle for your initial headline; test different variations by evaluating their performance on social media engagement, analyzing their click-through rate (CTR), and comparing their impact on search rankings.

                Refining headlines is a process, and testing ensures you’re using the best version possible.

                Pro Tip: Check out SEMRush’s practical template for headline optimization.

                three-white-and-black-scrabble-tiles-on-brown-wooden-surface 

                Photo by Pixabay on Pexels

                Final Thoughts

                In SEO, visibility and traffic are determined by first impressions. Remember that your headline is the first impression.

                The goal of exploring how to write SEO headlines is to balance search intent, clarity, and emotional appeal rather than simply filling them with keywords. An attention-grabbing headline increases click-through rates (CTR) and conveys relevance to search engines. 

                Apply strategic keyword placement, proper formatting, emotional triggers through power words, and statistics to create a headline that generates clicks, shares, and engagement.

                Share additional tips you know on how to write an SEO title in the comments.

                READ MORE: 6 Common Google SERP Features & Best Ways to Optimize for Them

                failproof-ways-to-repurpose-content-for-seo

                9 FAILPROOF WAYS TO REPURPOSE CONTENT FOR SEO in 2025

                If you don’t search for ways to repurpose content for SEO in 2025, you’ll be wasting your efforts and missing opportunities to monetize your marketing.

                Here’s a question: How long did your best blog post take before its generated traffic stopped?

                A week? Three weeks? At most, four weeks? That’s the trend. You’d be surprised to know that most of the published content stops generating traffic within a month.

                As a blogger or business owner, you find yourself in the loop of creating another blog post from scratch just to stay relevant. This is hard work! Creating optimized content takes lots of time and energy, regardless of the tools that help to speed up the process. 

                Imagine constantly going through an endless cycle of mapping out ideas, conducting keyword research, researching topic intent, optimizing the outline, writing the first draft, proofreading, reviewing, editing, and publishing the content, yet with no results.

                To maximize your reach and maintain visibility in this fast-paced digital world, creating ways to repurpose content is no longer optional; it’s a necessity. 46% of marketers believe repurposing content is more effective than creating new content from scratch. 

                This blog post gives you nine failproof ways to repurpose your content for SEO in 2025.

                RELATED BLOG POSTS

                What Is Content Repurposing?

                Content repurposing is the process of converting existing content and transforming it into a different format for different platforms to reach a wider audience and maximize the content’s value. 

                This strategy helps revive old content, generating dozens of new posts with less effort while meeting publishing schedules and satisfying audience cravings for content. 

                For example, you could convert a blog post into several LinkedIn posts, a Twitter thread, a video script, a TikTok video, a webinar, a comprehensive e-book, or an infographic.

                However, repurposing content for a new platform is not a copy-and-paste strategy (republishing).

                Content Repurposing vs. Content Reposting

                As explained earlier, repurposing content for SEO involves transforming existing content into a new format or adapting it for a different audience or platform. 

                However, sharing the same content again on a new platform with minimal or no changes is called content republishing or reposting. This approach is only advised when reintroducing high-performing content to new followers but is not particularly effective.

                Imagine posting your 1500-2500 word blog post on LinkedIn or having your YouTube channel talk about your blog post word for word. That would be ineffective.

                The secret of content repurposing lies in adapting content to a specific channel. This requires understanding each platform’s algorithm and tailoring every piece of content to that platform.

                Repurposing allows you to create a dozen pieces of new and valuable content from a single blog post; however, republished content tends to fall under Google’s duplicate content rules. 

                Republishing or improperly repurposing content can lead to the same information being found on multiple website pages, which can cause Google to flag the content.

                Refurbishing involves updating and enhancing existing content to improve its accuracy, relevance, and performance. It could include updating outdated content and improving SEO elements such as keywords, meta descriptions, and visuals.

                ways-to-repurpose-content-for-seo

                Benefits of Repurposing Content 

                Unlike creating new content, strategically repurposing content has several benefits, which include:

                Saves time and energy

                Creating well-optimized content takes two to five hours, depending on the length of the blog post. By learning how to repurpose content for SEO, you only have to leverage the research, update the writing, make a few changes, and reshape it, saving hours of time and energy. 

                Although some content repurposing is not always easy, mainly when it involves video recording, the effort is still less than drafting entirely new content from scratch.

                Increases new audience reach

                Imagine reaching all audiences from every platform, regardless of their specific content types. With content repurposing, you do not have to create content for only a set of people; it helps you reach a new audience and engage multiple people with your brand.

                For example, some people might care about what you say but find it challenging to read blog posts. Turning your blog posts into short, engaging videos can extend your reach to a broader audience.

                Maximizes ROI for your content marketing

                Consider these two scenarios:

                Scenario A: 

                Imagine spending $500 to write a long blog post. You publish the content and post it on some social media pages. 

                It ranks a little after some time. Then, you forget about it and leave it dormant in the dark corners of your archives as you prepare to write an entirely new blog post.

                Scenario B: 

                After spending $500 on creating the blog post, you paid an extra $300 to a videographer to create short-form videos and another $200 to a graphic designer who will create dozens of high-quality images to complement the content. 

                With these, you can share the videos on YouTube and Instagram, compile the images into infographics, create slideshows on YouTube, create email drip campaigns, and more.

                Which scenario has the potential to increase ROI? Definitely Scenario B. 

                With Scenario B, you can turn what would have been a one-time use piece into over five additional assets that can be utilized across different platforms to reach wider audiences. 

                These are strategic ways to repurpose content to extend its lifecycle, allowing you to squeeze as much value from it as possible.

                Improves search engine optimization

                The best-performing content begins to lose momentum as time goes on, mainly because search engines prioritize fresh content. When you learn how to repurpose content for SEO, search engines view it as new content, giving it multiple chances to rank on SERPs. 

                Also, search engine crawlers pay attention to the volume of content on a website. The more your website curates diverse content on a specific topic, the more Google recognizes you as an industry expert in that area.

                Repurposing content increases your chances of ranking across search engines while embracing a “search everywhere strategy” that accounts for the fact that people don’t only use Google to find answers anymore. They turn to AI chatbots, TikTok, YouTube, and other platforms. 

                Ways to Repurpose Content for SEO

                Do you want to learn how you can transform a single blog post into multiple content formats to maximize SEO efforts and reach a broader audience?

                Here are the best ways to repurpose content for search engine optimization:

                Identify evergreen and high-performing blog posts.

                One of the first steps to take in learning how to repurpose content for SEO is to start analyzing your blog content to identify posts that are ripe for repurposing. The goal is to recognize content that will remain relevant over time.

                For example, repurposing news-related content might be a waste of time because, by the time you transform it into different formats, it’s already outdated. Instead, choose evergreen content (posts that will remain valuable months or years later).

                Also, tools like Google Analytics can help examine blog posts that have performed well in high traffic, engagement, and backlinks. These blog posts are loved by users and have the most potential for repurposing.

                Pro Tip: In some cases, you might need to update an existing or old blog post to make it worthy of repurposing.

                Break down your blog post into key points.

                Nobody wants to watch a video where you are reciting your blog posts word for word; it gets tiring and boring. 

                Review the blog post to prevent this and break it into extra points or highlights like takeaways, statistics, or important insights. 

                The idea is to convert those long pieces of content into hundreds of bite-sized pieces that can be used as individual pieces of content on other platforms.

                Understand the algorithm of each platform.

                Remember, the key to getting the best of content repurposing lies in adapting each piece of content to each platform’s format.

                Consider the following:

                • Instagram & TikTok: Short, engaging videos work best.
                • YouTube: Longer, in-depth videos perform well.
                • Email Marketing: Summarized insights work best for drip campaigns.
                • LinkedIn & Medium: Thought leadership articles or professional insights gain traction.

                Posting the same long videos on Instagram or TikTok as you do on YouTube will not work. Instead, break the large video into short clips to make it work on other social media platforms.

                Create visuals.

                One of the easiest ways to repurpose your existing content is to make it into visuals. 

                Use the key points from your blog post to create engaging graphics like:

                • infographics to summarize the main post
                • carousel that shows different sections of the blog
                • quite cards for important insights, etc

                You can share these visuals on Instagram, Facebook, LinkedIn, or Pinterest.

                Person-Using-Black-Laptop-Computer

                Turn blog posts into videos.

                Many blog posts perform well when converted into video format. However, making a blog post YouTube-worthy requires extensive tweaking to adapt to the platform. 

                Why?

                Suppose your blog post discussed 30 different steps for optimizing images for SEO. That would be too much to cover in a single YouTube video.

                Instead of just reading the blog post, you can have a 1-hour YouTube video in this format:

                • Start the video with a hook that states the benefits of watching the videos.
                • Briefly explain the technical stuff as quickly as possible, or skip it. 
                • Immediately move on to the interesting and most engaging part. 

                Pro Tip: With YouTube, you can add funny moments and tweaks to improve engagement. 

                Once your long YouTube video is done, break it into short-form videos for TikTok, Instagram Reels, and YouTube Shorts.

                To explain the key takeaways, you can create animated videos or use talking-head videos. Repurposing this way allows you to reach an audience that prefers visual or audio content.

                Convert into an email series.

                One of the best ways to repurpose content as a business owner is to convert it into an email series.

                Instead of sending all the information in one email, create an email drip campaign with smaller blog post pieces. Each email should summarize specific sections or points of the original post. 

                This keeps users engaged while consistently getting value from your content.

                Repurpose content for guest posting.

                If you’re invited to write a guest post, rehashing (copying and pasting) the same content from your blog will damage your credibility with other blogs in your niche. 

                Instead, take the point or strategy in your blog post and make it the foundation of the guest post. Use different examples, case studies, tips, and illustrations to make it unique. 

                With these, most bloggers will be ready to publish your guest post. 

                Host a webinar or live session.

                Blog posts can serve as a foundation for webinars or live sessions in which you elaborate more on the topic. 

                During the webinar, discuss the key points from the post, answer audience questions, and offer more value. Record the session and repurpose it into a video for future use.

                Repurpose for different audiences.

                This falls more into the category of topic clustering (add the link to the topic clustering blog). Consider how different audience groups might benefit from your content. The same blog post can be tailored to suit your audience categories. 

                For example, if your blog post is about “Marketing Strategies for Small Businesses,” you could create separate versions for B2B businesses, freelancers, and startups. 

                This will give you more authority.

                An-image-displaying-different-social-media-icons

                Blog Content Repurposing FAQs

                Can I copy and paste my blog post to other platforms?

                  No.

                  Copying and pasting the same content across platforms is not repurposing; it’s duplicate content, which can be bad for SEO.

                  Is there a limit to repurposing blog posts? 

                    No.

                    There isn’t a strict limit to how many times you can reuse a blog article as long as it is valuable, up-to-date, and appropriate for various platforms and audiences. 

                    Can I repurpose short blog posts? 

                      Yes! 

                      Short blog posts can be repurposed into multiple content formats. Extract the most valuable points and present them in different ways.

                      Is content repurposing the same as content clustering? 

                        No.

                        Content repurposing and content clustering are not the same but complement each other. Although clustering focuses on subject organization and repurposing on format diversity, both strategies increase SEO and visibility.

                        Final Thoughts

                        Instead of constantly creating new content, maximizing several ways to repurpose content helps you rank in multiple search engines, saves time and effort, and reaches different audiences across various platforms.

                        The tips shared in this article will help you adapt your content to several platforms while satisfying the cravings of the audience and search engines for fresh content.

                        If you don’t repurpose your content for SEO in 2025, you’ll miss opportunities to maximize SEO and grow your brand.

                        Sign up to our newsletter for more SEO tips 

                        READ MORE: THE ULTIMATE PRO GUIDE TO SEO CONTENT WRITING 

                        google-serp-feature-optimization-by-sarmlife

                        HOW TO OPTIMIZE YOUR CONTENT FOR EACH GOOGLE SERP FEATURE

                        Google’s search results have become more interesting and varied. Instead of just links, you now see different types of information, like quick answers, pictures, and more. These different results are SERP features, which make online searches more interesting.

                        Several Google SERP features include Featured Snippets, Knowledge Panels, Rich Snippets, and People Also Ask. Each Google SERP feature has its unique purpose and benefits.

                        In today’s digital world, where being seen online is important, knowing how to fit your content into these special search results can make a big difference. Whether you want your content to be in a quick answer, local search, or something else, this post will teach you how.

                        What are SERP features?

                        SERP refers to the Search Engine Results Page. It is Google’s response to a user’s search query.

                        SERP features, however, are Google’s responses to search queries that go past the traditional “blue links.” This includes featured snippets, a knowledge panel, image packs, map packs, and video carousels.

                        Common Google SERP features

                        January 2014 marked the first time Google introduced SERP features, with ‘Featured Snippets’ and ‘People Also Ask’ appearing on desktop search results. Since then, it has grown to introduce many more.

                        Here’s what you need to know about the most common ones:

                        Featured Snippets

                        Featured snippets are excerpts of a website’s content displayed at the top of the results page in an attempt by Google to provide direct answers to a user’s query. 

                        Knowledge Panels

                        According to Google, “Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the knowledge graph.” Knowledge panels provide users with a brief overview of information on a particular topic to assist them in quickly grasping the key points.

                        Rich Snippets

                        Simply put, rich results are visually enhanced search results. They are a type of search result that presents additional information from the page rather than a basic snippet that only includes the title, description, and URL.

                        People Also Ask

                        People Also Ask is a SERP feature displayed by Google that presents a list of related questions users have searched for after their initial query. It appears below the search results and aims to further address the information the user needs and provide additional context.

                        Local Pack

                        A Local pack, or the Google Map Pack or Snack Pack, is a prominent section in Google search results that showcases the top-ranking local listings for your search query or current location. It appears at the top of the search engine results page (SERP) when a user searches with local intent, such as “restaurants near me” or “best mechanics in Lagos.”

                        Video and Image Carousels

                        Video and image carousels are another type of SERP feature that displays a series of videos or images related to the search query. Depending on the relevance and type of content available, they can appear at various positions on the search results page.

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                        Benefits of SERP features for your content.

                        Optimizing for SERP features might seem like something you can overlook, but here are some of the benefits you would be missing out on:

                        a. Increased Visibility

                        Visibility is key in the world of SEO, and attaining it is the goal of all SEO efforts. The following is how SERP features boost your visibility to searchers:

                        • Prominent placement: SERP features occupy prime real estate on the search results page, often above traditional organic listings. This increased visibility makes your website more likely to be seen by potential customers.
                        • Eye-catching formats: Features like video carousels, rich snippets, and knowledge panels stand out visually from the text-heavy results page, grabbing user attention and driving clicks.

                        b. Improved Click-Through Rate (CTR)

                        Your Click-through rate is an essential metric in SEO that often significantly impacts your ranking on result pages. Here’s how SERP features help improve that:

                        • Direct answers: Features like featured snippets and knowledge panels provide instant answers to user queries, reducing the need to click through to your website. However, this can still increase brand awareness and potential future visits.
                        • Enhanced user experience: Features like interactive maps and carousels offer a richer and more engaging experience, making users more likely to click and explore your content further.
                        • Increased trust and credibility: Appearing in prominent SERP features like knowledge panels and rich snippets signals to users that your website is a reliable source of information, boosting their confidence to click.
                        click-through-rate

                        Photo by Vladimir Sukhachev on iStock

                        c. Potential for Higher Ranking

                        SERP features significantly raise your chances of ranking higher by:

                        • Optimizing for features: Following best practices for structured data, content formatting, and relevance can increase your chances of triggering SERP features for relevant keywords, indirectly improving your organic ranking.
                        • Enhanced user engagement: Features like People Also Ask and interactive elements can increase dwell time on your website, which is a ranking factor considered by search engines. 
                        • Authority and relevance: Appearing in various SERP features can showcase your website’s expertise and relevance to specific topics, potentially influencing ranking algorithms in your favor.

                        d. Attract More Qualified Leads

                        SERP features also help you attract the leads your website needs. Here is how:

                        • Targeted audience: Features like local packs and People Also Ask highlight your website to users actively searching for your products or services, increasing the likelihood of qualified leads.
                        • Detailed information: Features like rich snippets and knowledge panels offer users a concise overview of your offerings, helping them make informed decisions about contacting you.
                        • Brand recognition: Consistent presence in SERP features builds brand awareness and trust, making users more likely to choose you over competitors.

                        e. Increased Credibility

                        Searchers are more likely to click links they trust to answer their search query needs, and SERP features greatly increase your credibility with the following:

                        • Google’s endorsement: Appearing in SERP features, especially knowledge panels and rich snippets, signifies Google’s recognition of your website as a reliable source of information, enhancing your credibility.
                        • Transparency and trust: Features like People Also Ask and interactive elements encourage user engagement and address potential concerns, building trust and transparency.
                        • Competition edge: Standing out from competitors through SERP features demonstrates your commitment to user experience and content quality, cementing your position as a trustworthy authority.

                        Optimizing your content for different Google SERP features

                        Here’s a breakdown of how to optimize your content for each SERP feature you mentioned:

                        google-serp-feature-optimization

                        Photo by Ekahardiwito Subagio Purwito on iStock

                        1. Featured Snippets

                        This feature is a great way to get instant answers to search queries. Featured snippets are the easiest SERP feature to rank for. Here’s how you can do it:

                        • Conciseness is vital: Aim for clear, concise answers to specific questions users might ask, ideally under 280 characters.
                        • Structure matters: Use bullet points, numbered lists, or tables to make information understandable.
                        • Target relevant keywords: Research and include relevant keywords in your content, focusing on those with high search volume and low competition.
                        • Optimize for voice search: Use natural language and conversational tone for potential voice search triggers.

                        2. Knowledge Panels

                        This feature gives users a snapshot of the information they seek. Below is a guide on how to rank for it.

                        • Claim your entity on Google: Verify your business or organization on Google Search Console and Google My Business, now Google Business Profile, to ensure accurate information appears in the panel.
                        • Provide comprehensive information: Include detailed descriptions, contact information, website links, and high-quality images or logos.
                        • Structure your website: Use schema markup to help Google understand your website’s structure and highlight relevant information.
                        • Build backlinks: Increase your website’s authority and relevance by earning backlinks from high-quality websites.

                        3. Rich Snippets

                        Like meta descriptions, rich snippets tell the searcher more about that webpage. Here are a few tips to optimize your website for it:

                        • Implement schema markup: Use structured data to explicitly tell Google what information you provide, like recipes, events, or products.
                        • Focus on specific information: Highlight relevant details like ratings, prices, availability, or event dates.
                        • Use high-quality visuals: Include compelling images or videos that accurately represent your content.
                        • Optimize for mobile: Ensure your rich snippets display correctly on mobile devices, where most users search.

                        4. People Also Ask

                        Searchers are interested in pages that can answer their questions, even if it’s not the one they typed in the search bar. Here’s how to always be available to answer them: 

                        • Analyze existing questions: Look at the ‘People Also Ask’ section for your target keywords and identify frequently asked questions.
                        • Integrate questions and answers: Address these questions within your content, either directly or in dedicated FAQ sections.
                        • Use natural language: Employ conversational language and answer questions in a helpful and informative way.
                        • Link to relevant pages: If your website has dedicated pages addressing specific questions, link to them within your content.

                        5. Local Pack

                        Do you want people to come to you? Optimize your business to show up on local packs. Here’s how: 

                        • Claim your GBP listing: Optimize your Google Business Profile listing with accurate information, high-quality photos, and positive reviews.
                        • Target local keywords: Ensure your content and website title include keywords relevant to your location and target audience.
                        • Encourage user engagement: Respond to reviews, answer questions on your listing, and keep your information updated.
                        • Build local backlinks: Get backlinks from local websites and directories to improve your local SEO.

                        6. Video and Image Carousels

                        Are you tired of scrolling through hundreds of articles? So are your readers. Change the game by ranking high with a different type of content. Below is how:

                        • Create high-quality visuals: Use engaging images and videos relevant to your target keywords and search intent.
                        • Optimize file names and descriptions: Include relevant keywords in your file names and image alt text for better searchability.
                        • Leverage YouTube and Google Images: Optimize your videos and images for these platforms using relevant tags and descriptions.
                        • Embed videos and images in your content: Use videos and images strategically within your content to break up text and enhance user experience.
                        google-serp-feature

                        Photo by Merakist on unsplash

                        Conclusion

                        Optimizing your content for SERP features can help improve your website’s visibility and reach a wider audience. 

                        Each search result is unique, and understanding how search results work is vital. You must adapt your content to fit these special results to succeed online. This helps you get noticed, provide helpful info to your audience, and achieve your online goals.

                        Start optimizing your content for the specific Google search features that matter to you. Keep an eye on what’s new in SEO, and be ready to tweak your content strategy when needed.

                        How many SERP features do you optimize your content for?

                        READ ALSO: SEO writing | 10 proven tips on writing blog posts that rank on Google

                        THE IMPACT OF AI IN SEO | THE FUTURE OF SEARCH ENGINE OPTIMIZATION

                        The impact of AI In SEO: The future of Search Engine Optimization

                        I’m sure you’ve heard of Artificial intelligence (AI) at least once, and now, AI is gradually settling down in the world of search engine optimization (SEO).

                        These days, the use of AI in SEO is no longer strange; it is making a massive impact on how SEO is done.

                        First off, there has been an explosive growth of internet users in the past few years. Research reported 5.06 billion internet users in 2022, more than half of the world’s population.

                        This statistical report shows the possibility that your traffic will skyrocket when you follow the right and updated SEO writing practices. The internet is so big that everyone has the same opportunity to leverage technology and thrive.

                        The introduction of AI in SEO means you can now use artificial intelligence to help you fast-track your SEO processes and automatically optimize your web content to fit specific criteria.

                        So stay with me as I unwrap this for you.

                        What is Artificial Intelligence?

                        Artificial intelligence (AI) comprises two keywords: ‘Artificial’ and ‘Intelligence.’ 

                        Artificial simply means man-made, i.e., having no natural occurrence.

                        Intelligence means acquiring and utilizing problem-solving skills and knowledge effectively and efficiently.

                        It is, therefore, the ability of a machine to exhibit intelligence and show problem-solving skills similar to humans. 

                        These machines are programmed to reason, learn, adjust, and solve problems, often without the assistance of a human.

                        Artificial intelligence covers various technological fields, such as machine learning, deep learning technique, and natural language processing.

                        Machine learning is a subset of AI.

                        It focuses on the ideology of creating a computer program that utilizes data to learn, adapt, interact, and improve its performance without human assistance.

                        Deep learning techniques are a subset of machine learning that enables automatic problem-solving by analyzing a large amount of unstructured data.

                        Natural language processing (NLP) is an important field of artificial intelligence, and this concept helps the machine understand the language of humans. 

                        Furthermore, it uses algorithms to understand verbal or text commands of humans, making it easy for machines to provide solutions to human requests.

                        Artificial intelligence aims to assist humans by simplifying and automating specific tasks.

                        SARMLife - Best SEO Company | Jacksonville, Florida
                        source: ITChronicles 

                        Understanding Artificial Intelligence

                        How does AI work?

                        As superior as it is, artificial intelligence uses algorithms to process data and make decisions. 

                        It follows specific programs but focuses on six (6) major components: 

                        1. Learning

                        The major important skill of AI is its ability to learn. 

                        It can learn from data and experiences, and this exposure allows it to make better decisions and improve its performance over time. 

                        It can recognize patterns in data using step-by-step instructions to reform collected data into usable information.

                        2. Reasoning

                        This component can be related to human logical reasoning. Artificial intelligence can pick the suitable method and algorithm to achieve its intent.

                        When a user inputs a request, AI sorts out the most appropriate way and procedure to carry out that request and delivers a structured result that solves the problem.

                        3. Self-correcting

                        In addition to the listed characteristics, artificial intelligence can also correct itself. It directs and ensures the algorithm used is the most efficient and best in achieving the desired result.

                        4. Problem-solving

                        This aspect may be general or specific. 

                        Its primary purpose is to make life easy for humans, and how best is this done if problems are not solved? 

                        In a general problem-solving condition, it seeks a solution to many problems. However, in specific problem-solving, AI focuses on the identified problem and seeks a solution.

                        5. Perception

                        Perception is a known trait seen in man.

                        It is the proper functioning of the senses in humans (to see, hear and be aware). 

                        With artificial intelligence, perception is done through artificial sense organs (cameras, microphones, and wireless signals) in analyzing specific inputs and interpreting them in the best possible way to produce the needed result.

                        6. Understanding language

                        The ability to communicate in words and signs has to do with linguistics. This aspect focuses on communication, how a man can communicate with machines, and how machines can communicate with man. AI can understand languages; this component makes it easy for software developers to make sure computer programs are efficient and effective in carrying out the desired task.

                        Importance Of Artificial Intelligence

                        The importance of AI includes the following:

                        Fast decision-making

                        AI enables the decision-making process to be faster and more effective.

                        AI does tasks a hundred times faster than humans and can analyze each alternative and predict its outcomes.

                        Boosts market strategies

                        Different sectors and industries use artificial intelligence to boost company competence by discovering lapses and covering them up, creating new strategies to get ahead of others in the same industry; this has been made possible through artificial intelligence.

                        Error reduction

                        AI can be used to reduce errors in research and data analysis; it ensures that the research results are error-free.

                        Solves complex problems

                        Technological advancement has made it possible for problems to be identified and solved easily, no matter how complex.

                        Weak vs. Strong Artificial Intelligence

                        Weak AIs are developed to be used for specific domain applications. 

                        In addition, they do not have a mind of their own and can be used to solve complex problems. Some examples are Siri, Alexa, Bixby, search engines, and navigation systems.

                        Strong AI, on the other hand, possesses the same intellectual capacity as a man.

                        These machines have a mind of their own and can even suppress man’s intellectual abilities. 

                        They can learn, plan, understand, and communicate in different languages and achieve the desired intent which it is made for. 

                        An example is a self-driving car.

                        Types of Artificial Intelligence

                        Types of AI
                        Source: forum.huawei

                        1. Reactive Machine AI

                        This machine operates and reacts only to data presented to it. 

                        It does not store memory and cannot predict future actions using past experiences.

                        They tend to carry out tasks only given to them and cannot perform a wide range of functions.

                        An example is the Netflix recommendation engine that considers your viewing choice and suggests movies related to your choices.

                        2. Limited Memory

                        As the name suggests, limited memory AI is a system with short-lived memories. They learn from past experiences and use this memory to make decisions in the future.

                        A self-driving car is an example.

                        3. Theory of Mind

                        This kind of AI is more advanced as research is being carried out for innovation. The innovation is focused on its ability to understand humans completely, including recognizing individuals’ needs, emotions, and cognitive processes. 

                        4. Self-Aware

                        This type of AI acts like a human and can present various human characteristics. 

                        It understands and emits emotion; it also has its needs and desires.

                        Examples are Elon Musk’s Tesla bot and GPT-3.

                        Examples of Artificial Intelligence

                         Google Assistant

                        Google Assistant
                        Source: which home automation

                        This software application is developed by Google; it is more like a personal assistant.

                        It responds to voice searches and helps you read emails and notifications, play music, send messages, and make calls.

                        Chatbot

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                        Source: chatbot

                        Chatbot is software designed to act like humans in a conversational manner using natural language processing. It can answer questions, make hotel bookings, and so much more.

                        Google Maps

                        Google Maps
                        Source: Wikimedia

                        I love this application; its unique feature of calculating speed and arrival time lightens my mood, but the best part is the ability to suggest the best route with the least roadblock.

                        Speech Recognition

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                        Source: Recfaces

                        Speech recognition has advanced exceedingly in the past few years. If you are using Bixby, Siri, or Alexa, you can agree that these applications have been so helpful. 

                        Autocorrect 

                        Autocorrect uses algorithms to identify misspelled words and wrong punctuation, edit texts and predict sentences.

                        This software is helpful, especially in its predictive mode; it shortens my text time and delivers appropriately.

                        Facial and Fingerprint Recognition System 

                        SARMLife - Best SEO Company | Jacksonville, Florida
                        Source: Forbes

                        This technological advancement focuses on individual biometrics.

                        It is useful in the forensic world. Facial and fingerprint recognition software system runs the face and fingerprint against available information for a match. 

                        Additionally, these systems are now used as locks for homes, cars, and phones; you can input your chosen biometric feature on any device. Once the information is captured, the device only responds to you and unlocks when there is a match.

                        Self-driving Vehicles 

                        SARMLife - Best SEO Company | Jacksonville, Florida
                        source: Bernard Marr

                        Self-driving, as the name implies, means the car can drive itself without the assistance of a human.

                        It uses sensors located at different parts of the car to detect the closeness of other cars passing by and to read traffic lights.

                        What Is The Future of Search Engine Optimization?

                        Change is a constant phenomenon, and in the SEO world, change occurs often. As search engine optimization strategies are already changing, you should evolve as the world evolves.

                        So, what is the future of SEO?

                        Here are some changes and future trends in the SEO world you should be accustomed to.

                        Users’ intent

                        How often do you click on the second page of SERPs? I guess rarely.

                        Creating a post that satisfies users’ intent is the most effective way to rank on the first page of search results.

                        SEO will be more focused on meeting the needs of the users. So, your content will have to satisfy not just the needs but also the search intent. 

                        It’s more than just keywords and writing for search engines; Now, you need to write for searchers.

                        Voice search

                        If you want your content to remain relevant in the coming years, then it’s time to optimize them for voice searches.

                        Samsung’s Bixby, Apple’s Siri, and Amazon’s Alexa are some voice assistants used worldwide to search for information on the internet.

                        More focused on mobile SEO 

                        Major users access the internet through their phones; therefore, page optimization has to be mobile-friendly.

                        Noticeably, 63% of Google’s US organic search traffic originates from mobile devices.

                        Google has already declared that mobile-friendliness is a key ranking factor.

                        High-quality backlinks.

                        High-quality backlinks are proven ways to rank with an emphasis on ‘high quality.’ It is not about the number of sites linking back to you but the quality!

                        Avoid linking to shady sites and analyze your links to remove shady backlinks. Linking to and from an authority page boosts your SEO profile.

                        Content made according to E.E.A.T

                        Expertise, Experience, Authority, and Trust—these are Google’s algorithms to determine the quality of your content. 

                        This update is not new, but it is important going forward. Google wants to ensure that all the high-ranking pages have accurate information.

                        Technological innovations

                        The future is Artificial Intelligence! 

                        There is massive growth in the world of artificial intelligence. Its incorporation into SEO is not stopping anytime soon!

                        With ChatGPT, Bard, and Writing Assistants like Jasper.ai, AI in SEO will be the norm in no time!

                        AI SEO tools make you aware of what you are doing wrong and provide the best-proven alternatives, reducing work time and creating efficiency.

                        What is AI in SEO?

                        AI in SEO is the blending of artificial intelligence into search engine optimization.

                        Understanding the importance of artificial intelligence enables you to foresee the impact of AI in the SEO world and use this technology to boost your expertise.

                        Amazingly, this innovation cuts across various SEO strategies. With AI in SEO tools like Semrush for data analysis and ChatGPT for content creation, there will be little or no problems searching for content gaps and keywords and accomplishing your ranking dreams as swiftly and orderly with these tools.

                        Why AI in SEO is important

                        Search engines prioritize users’ experience above all other factors and utilize artificial intelligence to understand searchers’ intent and queries.

                        SAVES TIME

                        Data analysis of possible reasons behind the searcher’s query can be done in split seconds, making the job easier and faster. This also reduces stress.

                        INCREASES TRAFFIC 

                        Additionally, AI in SEO tends to increase page engagement by suggesting content outlines and creating relevant information that matches the already identified reasons and intent for the search.

                        SCALES SEO EASILY

                        Google’s algorithm follows specific rules determining your content rank and the users seeing your content. They make use of artificial intelligence to carry out this function.

                        There are great SEO experts, but artificial intelligence has been made to be a bit better than humans in terms of intellectual capacity. It is also wise to let the machines battle each other, as AI in SEO tools is excellent in assisting you in ticking Google’s rank list and correcting anomalies.

                        Using this strategy correctly can elevate your SEO games and open you up to various benefits.

                        Let’s glance at how AI can help improve your SEO.

                        How AI In SEO can improve your website

                        Here are some various ways AI can improve your website’s SEO:

                        Keyword discovery

                        As a major ranking factor, keyword research is time-consuming, and the words found might not be accurate.

                        There is a vast range of keywords, and it is highly impossible to pick the most effective one with an appropriate search volume, cost per click, and SEO difficulty.

                        With the use of artificial intelligence, this area of research has been conquered. AI assists in keyword variation and helps to identify semantically related keywords from a cluster.

                        Link-building opportunities 

                        You can use AI to discover helpful links that will help create a positive page appearance and prevent inappropriate linking.

                        Content enhancements 

                        Google is particular about users’ satisfaction. For this reason, it is only appropriate to put relevant facts in place to create a post that engages and captivates the users’ interest. 

                        AI SEO tools assist in the following ways to achieve appealing content.

                        Find trending topics.

                        A large percentage of users actively search for recent discoveries and events, while a lesser percentage search for past events or random information.

                        The probability of traffic can get low if you choose a random idea for your content.

                        Artificial intelligence helps reduce this by suggesting relevant topics in your niche.

                        Outline and content creation.

                        Not only do AI SEO tools help to generate topic ideas, but they also help in the creation of outlines. 

                        A fantastic example is ChatGPT.

                        SARMLife, in its recent post on ChatGPT for SEO, explained how to use this AI chatbot for SEO purposes.

                        You can write an entire content using this bot, from blog posts to social media contents. You also get to input points you want, the way you want them, and even create bullet lists.” 

                        Content gap analysis.

                        This method is used to analyze existing content on your website against that of your competitors. 

                        You can use it to recycle old content and find missing topics to generate a positive user journey and increase traffic to your website.

                        Fix duplication issues.

                        Plagiarism is a crime you should avoid as a writer. 

                        Numerous algorithms for word-matching, like plag.ai, have been created to compare your content to those available on the web for areas you might have plagiarized.

                        Content audit.

                        As a web developer and SEO expert, you might find it challenging to keep track of the posts you have created. It is manually impossible to analyze all your posts; this is where AI in SEO comes in. 

                        A tool like Ubersuggest helps you run a site audit efficiently. 

                        It also gives you information on the most recurring issues on your website and how serious they are.

                        Voice search

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                        Estimated users of voice assistant by Insider Intelligence

                        An estimate made by marketers reported 128.0 million people in the US would use a voice assistant at least monthly in 2020—an increase of 11.1% from 115.2 million in 2019. 

                        This data represents 44.2% of internet users and 38.5% of the total population.

                        A comparison between 2020 and 2019 shows an increase in users from 115.2 million to 128 million—an additional 12.8 million people.

                        Seventy-two percent of consumers in the United States interact with voice search through Alexa, Siri, Google Assistant, and Bixby, among others.

                        People now rely on voice search to find solutions to queries.

                        With the massive growth of voice searches worldwide, voice search engine optimization (VSEO) is now widely acknowledged.

                        AI SEO tools optimize for voice searches by creating conversational content that ranks for voice searches.

                        Digital Marketing

                        Digital Marketing
                        Source rawpixel

                        Digital marketing is an area of marketing that uses the internet and digital tools such as mobile phones and computers to promote products and services.

                        It can be an affiliate, social media, content, or email marketing. 

                        AI can help improve digital marketing by

                        Enhancing digital marketing adverts

                        AdCreative.ai is an AI advertisement tool that helps create beautiful and brilliant adverts, and it does this in seconds.

                        Using chatbots

                        Consumers often interact with the industries they patronize. 

                        They call or text to ask questions concerning the products or services they are receiving. AI chatbots are now being used for customer service, and they give impressive results.

                        These chatbots are designed to interact with humans conversationally, so you can rely on chatbots to give an accurate answer (usually based on the data it has).

                        User experience 

                        User Experience
                        Source travanleo

                        The future of search engine optimization predicts more attention given to user experience, which is an important ranking factor.

                        User experience is the total experience of an individual using a company’s product or service, be it a website. It includes the usefulness, accessibility, credibility, visibility, and value of the website.

                        A page experience is “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”

                        Page Experience signals

                        Core Web Vitals
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                        Source mediavine

                        This signal focuses on three aspects of user experience: loading, interactivity, and visual stability.

                        Three of the essential Core Web Vitals are:

                        • Largest Contentful Paint (LCP)

                        LCP is the amount of time passed before the webpage loads relevant content. A good LCP load in 2 seconds or less.

                        • First Input Display (FID)

                        FID is the time spent before the website responds to the user input, and it measures interactivity.

                        • Cumulative Layout Shift (CLS) 

                        CLS is the disruption that occurs in your website when a user interacts with it. It measures visual stability. Having a CLS of 0.1 or less to align with Google’s latest standards is important.

                        Mobile Friendliness 

                        This signal checks if your page is responsive with mobile phones, including multimedia and texts. Does it load fast? Is the quality okay?

                        HTTP

                        This signal checks if your website connection is safe and secure for users.

                        How does artificial intelligence help you get a positive user experience?

                        AI helps improve user experience by

                        • Analyzing user experience on your pages

                        It inquires about and recognizes users’ behavior and needs.

                        AI tools like TUP e-commerce can interact with your page and notify you what area your page lacks.

                        • Determining relevant content

                        AI, with user experience checker tools, can determine if your content is informative and relevant.

                        • Checking the structure of your page 

                        It checks your page structure to align with Google’s guidelines.

                        • Reviewing pages with easy navigation

                        It can alert you if your page is easy to use and how often page disruptions occur.

                        • Analyzing pages that load fast

                        This tool analyzes your page loading time and gives suggestions to improve it.

                        • Verifying the website’s mobile-friendliness

                        The tools help verify if your website is mobile-friendly and easy to navigate.

                        Competitive analysis

                        As innovations and search engine optimization strategies change, you have to be on top by monitoring the competition in your niche constantly.

                        AI in SEO can help with competitive analysis through the following:

                        • Competitive forecasting 

                        Various AI-competitive software analyzers, such as SEMrush, are available to help you swiftly discover the competition in your niche.

                        • Discovering competitors’ edge using AI SEO tools

                        SEMrush discovers your competitors and analyzes their SEO strategies. It checks the opportunities available for your competitors that make them rank and how they can improve your website.

                        AI SEO TOOLS

                        AI SEO tools are artificial intelligence software applications used in search engine optimization.

                        These tools are used to increase the workflow of websites. They are made better and smarter than humans, making the job faster and easier.

                        What are the best AI SEO tools?

                        There are numerous AI SEO tools worldwide, but here are my best tools.

                        NeuronWriter 

                        Neuron

                        NeuronWriter is an advanced content editor with semantic models, natural language processing (NLP), Google SERP analysis, and competition data.

                        With user intent in mind, NeuronWriter aids with content planning and optimization.

                        The SEO software application helps you create content outlines and the content itself, making the process easier and faster.

                        It has a feature that analyzes successful competitors’ content and identifies what rankings factors and the click-through rate each thriving content gets.

                        In addition, it suggests related web pages on your website you can link to internally.

                        Google Search Console can be integrated with NeuronWriter, to assist you in monitoring the effectiveness of your content.

                        • Key features of Neuronwriter
                          • AI writer 
                          • Competitor analysis 
                          • Internal linking
                          • Content planner 
                          • GSC integrations 
                          • Multi-language support 
                          • Document management 
                          • Document draft
                          • Custom columns
                        • Pricing

                        NeuronWriter price varies based on the plan and packages available.

                        These plans are:

                        • Bronze Plan (€19/month): for business owners, used to increase rank and include packages like 25 content analyses, 2 projects,15,000 AI credits, internal links, and email support.
                        • Silver Plan (€37/month): for copywriters delivering outstanding reports. Its package includes 50 content analyses, 5 projects, 30,000 AI credits, and a content plan.
                        • Gold Plan (€57/month): for a copywriting team or small agency. The package contains 75 content analyses,10 projects, 75 plagiarism checks, content plans, internal links, and up to 45,000 AI credits.
                        • Platinum Plan (€77/month): for large businesses that work on several domains. Its package contains 25 projects, 100 plagiarism checks, 100 content analyses, 60,000 AI credits, a content plan, and GSC integration.
                        • Diamond Plan (€97/month): for SEO or content agencies responsible for multiple projects. Packages are 150 content analyses, 50 projects, 150 plagiarism checks, a content plan, a schema data explorer, and 75,000 AI credits.

                        Surfer SEO

                        Surfer

                        Surfer SEO is a tool majorly used to write SEO-optimized content. 

                        It has a keyword research tool and analyzes first-page SERPs to discover your competitors ranking factors.

                        Surfer SEO is an easy-to-use tool with an inbuilt natural language processing feature that uses IBM Watson to automate complex processes.

                        It features the discovery of relevant keywords needed in your content creation, runs a check on your website, gives you feedback, helps you optimize your content, and provides you with proven ways of growing your company’s website.

                        • Key features of Surfer SEO
                          • Keyword research
                          • Audit
                          • Content editor
                          • Grow flow 
                          • AI outline generator
                          • Keyword surfer extension 
                        • Pricing
                          • Basic Plan ($49/mo): for small enterprises. The basic plan includes 120 article optimization per year (10 each month) and an SEO audit of up to 200 pages a year (20 per month) with advanced keyword research.
                        • Pro Plan ($99/mo): for medium organizations. Its package includes 360 article optimization per year (30 per month), an audit of 720 pages per year (60 pages per month), SERP analysis, and keyword research. 
                        • Business Plan ($199/mo): for large organizations. The business plan includes 840 article optimization per year (70 articles per month), an audit of 1080 pages per year (140 pages per month), SERP analysis, specific content optimization, topic suggestions, and keyword research.

                        Scalenut

                        Scalenut

                        Scalenut is an AI-powered application system focusing entirely on the content creation life cycle.

                        Embedded in this software are numerous features that are unique and efficient in carrying out specific commands.

                        A particular feature enables you to get relevant information relating to content creation and generate optimized content.

                        Another feature helps reduce the stress of running through tabs by being a search engine extension.

                        • Key features of Scalenut
                          • Topic cluster
                          • SEO writing
                          • Chrome extension
                          • SEO writer
                          • NLP analysis 
                          • Cruise mode 
                          • Content optimizer
                        • Pricing
                          • Essential Plan ($23/mo): for individuals. This plan includes 100,000 written AI words, 5 SEO reports, SERP analysis, and document sharing.
                        • Growth Plan ($47/mo): for growing business. Its package includes unlimited AI words, creating 30 SEO reports, topic clusters, and SEO audits.
                        • Pro Plan ($89/mo): for large organizations. Package includes unlimited words, audit and optimization of pages, keywords, and creation of SEO reports.

                        Frase

                        Frase is an AI application system that enables you to write quality-optimized content.

                        It assists in the discovery of new content opportunities and prevents your content from losing its value over time.

                        Let’s not forget Frase content writing and optimization features that generate, edit, and compare your content against top-ranking content in your niche.

                        Frase
                        • Key features of Frase
                          • Content writer
                          • Share documents
                          • Content briefing 
                          • Content analysis 
                          • Content optimization
                        • Pricing
                        • Solo Plan ($14.99/mo): for recent projects. This plan includes creating 4 articles and 4000 AI words, and it’s available for only one user.
                        • Basic Plan ($44.99mo): the package includes 30 reports and generates 4000 AI words for one user.
                        • Team Plan ($114.99/mo): for teams seeking flexibility. This plan includes writing and optimizing unlimited articles. It is available for three users with an extra charge of $25/mo per additional user.

                        Outranking 

                        Outranking

                        Outranking offers various tools, from keyword research to competitor analysis tools. 

                        It is a complete AI in SEO tool with various features that rate your content against the right factors. It creates blueprints that guide your content creation and provides proven topics, keywords, and outlines.

                        • Key features of Outranking
                          • Content strategist
                          • Internal link suggestion
                          • Content writing 
                          • Integration 
                          • SEO scoring
                          • Tracking
                          • SEO ranking
                        • Pricing
                          • Starter Plan ($7 first month, $49 next month): this plan includes 4 optimized content and 300,000AI characters.
                        • Solo Plan ($79/mo): the plan includes writing and optimizing 10 articles monthly, including unlimited AI words.
                        • Pro Plan ($149/mo): the pro plan comes with writing and optimizing 20 articles monthly, including unlimited words.
                        • Company Plan ($219/mo): its package includes writing and optimizing 30 articles monthly.

                        MarketMuse

                        MarketMuse is an AI application enabling you to plan and create researched content. It also helps in competitor analysis.

                        Their Content Briefs feature provides a plan on topic structure, questions to be answered, and links to include in your content.

                        You increase your ranking by prioritizing your keywords using the keyword research feature.

                        MarketMuse
                        • Key features of MarketMuse
                        • Competition analysis
                        • Optimization
                        • Content planner
                        • Keyword research 
                        • Content cluster
                        • Content brief generator 
                        • Content optimization 
                        • Pricing
                          • Free Access: it offers a free plan with no time limits and allows one user access to 5 queries per month and 10 projects.
                        • Standard Plan ($149/mo, 1500/yr): this plan allows 100 queries per month and unlimited projects but one user.
                        • Premium Plan (customized based on annual agreement): the premium plan offers unlimited queries and projects, manages topic tracking, and dedicated account management team and training teams.

                        Semrush 

                        Semrush is an award-winning tool used in SEO to get relevant keywords, audit, run ads, and track your SERPs position.

                        It analyzes top search engine result pages in your niche and gives you an insight into their SEO game. 

                        Apart from basic SEO optimization, it helps you monetize your website and generates attractive and brilliant posts for your social media platforms. 

                        Semrush is the perfect Ai in SEO tool; it cuts across various platforms and carries out some technical functions.

                        SEMRush
                        • Features of Semrush
                          • Competitors page analysis
                          • Auditing of site
                          • Social media management 
                          • Link building
                          • Content creation and distribution 
                          • PPC keyword research
                          • Website monetization
                          • Competitors PR monitor 
                          • Paid advertising 
                          • On-page SEO 
                          • Content marketing 
                          • Local SEO 
                          • Rank tracking
                             
                        • Pricing
                          • Pro Plan ($119.95/mo): for small organizations. This plan includes 5 projects, 500 keywords to track, competitor analysis, and website auditing.
                        • Guru Plan ($229.95/mo): for medium size organizations. This plan includes 15 projects, 1500 keywords to track, and 30,000 results per report.
                        • Business Plan ($449.95/mo): for large organizations. The business plan includes 40 projects and 5000 keywords to track.

                        Copy.ai

                        Copy.ai is an intelligent software application that uses artificial intelligence to improve market strategy by generating high-quality content and adverts.

                        You can use it for blogs, social media, and emails.

                        You don’t have to worry about writer’s block; it has a ghostwriting feature that can quickly create power posts.

                        Copy.ai is aware that content creators often interchange tabs when creating content, which can be highly stressful and time-consuming; I know because I do it. 

                        Well, this software application provided a solution to that frustration of tag interchanging by having a Google Chrome Extension. 

                        This feature is one of my best features.

                        Copy.ai
                        • Features of Copy.ai
                          • Content creation
                          • Ghostwriting
                          • Plagiarism checker
                          • Web copy
                          • Social media ads
                          • Email generator
                          • Google Chrome Extension
                        • Pricing
                          • Free Plan: the package includes over 90 copywriting tools and unlimited projects for one user.
                        • Pro Plan ($432/ yearly, $36/mo): this plan includes unlimited words, 90+ copywriting tools, email support, and you get access to new features. It is accessible to 5 users.

                         How AI SEO Tools Work

                        • It runs an investigation on your competitors.
                        • It spies on competition in your niche (their topics, keywords, and ranking factors).
                        • It makes content creation easy by creating effective content strategies like topics, outlines, and keywords.
                        • It focuses on details such as heading and link discovery.
                        • It researches content and makes sure the information given is proven. 
                        • It generates and writes content faster.
                        • It checks ranking factors and helps you optimize your site to rank.
                        • It tracks your SERPs ranking and notifies you of fluctuations.

                        FAQs on AI in SEO

                        How does AI in SEO help in competitive advantage?

                        AI in SEO helps by checking your competition and giving you an idea of your competitors and their strategies. It bridges the gap in content creation by suggesting trending topics and providing relevant outlines.

                        Is AI-generated content bad for SEO?

                        Hundred percent AI-generated content is bad for SEO. When using AI, ensure you use your human discretion to proofread and check the content quality.

                        How did AI change SEO?

                        AI changed SEO by making the optimization faster, improving the effectiveness of SEO strategies, improving accuracy, and increasing productivity.

                        Does Google penalize AI writing?

                        Yes! Google will penalize AI-written content that doesn’t align with user value. You should check every piece of content created to prevent “plagiarism.” You should also ensure the content fits the topic and matches user intent.

                        How does AI help in content creation?

                        AI helps in content creation by assisting in keyword research, writing, editing, and optimizing the content for quality.

                        Final thoughts

                        AI in SEO tracks recent Google algorithm updates, keeping you informed about those changes. These tools also help you better understand search engine algorithms and create strategies to improve user experience, which is Google’s primary concern.

                        With AI automation tools, users and page experience factors are optimized. Each content you create will align with the SEO guidelines because that is what these tools are trained to do.

                        Incorporating AI in SEO is essential and will give you an edge over your competition.

                        Many opportunities are made easy, so use this strategy in your SEO game.

                        CTA: Do you think the technological advancement of AI in SEO will give you greater opportunities? If so, let’s know in the comment section.

                        READ ALSO: HOW EVERY SEO Pro CAN USE ChatGPT for SEO | THE COMPLETE GUIDE

                        21 BEST WORDPRESS SEO PLUGINS YOU NEED – SARMLife

                        As you probably know, SEO is the talk of the decade. While the end goal of most SEO strategies is to increase organic traffic to a website, there are several other reasons to optimize your website.

                        This is where plugins come in.

                        SEO plugins help you simplify SEO and save time. It doesn’t matter if you are a beginner or an SEO expert; plugins are necessary.

                        This post focuses more on plugins that are either created or compatible with WordPress websites, and this is because, when it comes to making your sites rank on the first page of Google, having a WordPress site takes you steps closer to your goal.

                        SEO plugins are your best bet for self-managing your website’s optimization, but how do you choose? This post selects the best WordPress SEO plugins you need for 2024.

                        wordpress-seo-plugins-sarmlife.

                        What are plugins?

                        Plugins, also called ‘add-ons‘ or ‘extensions,’ generally refer to a software component that is made to enhance or add to the functionalities of an existing computer program without altering the program’s initial function(s).

                        Basically, you can add functions to a computer program without affecting the program.

                        When it comes to SEO plugins, the main focus is to be able to assist the content management system by expanding its SEO functionalities.

                        SEO plugins are extensions installed in a browser, software, or content management system like WordPress that allows for an expansion of function or the performance of specific and technical optimization tasks that the program cannot perform.

                        How do plugins work?

                        Most plugins use a programming interface (API) to attach themselves to a computer program. 

                        This API allows the plugins to access and control functions on the existing program and carry out their specific functions.

                        However, plugins will not work without an existing program with which it is compatible.

                        What to consider when selecting a plugin

                        • Compatibility: If you are downloading and installing a plugin, it is important to check its compatibility with your site or the version of your content management system. Some plugins might require you to update your CMS before it can function properly.
                        • Easy installation: Most WordPress SEO plugins are easy to install and use. However, you need to consider if there is backup support for the plugin and the possibility of using that plugin without support.
                        • Cost: If you are just starting out as a blogger, I will advise you to stick to free or low-cost plugins. There are several WordPress SEO plugins that are free and with enough functionality to help you scale your SEO strategies.
                        • The Plugin function(s): This is very important because your active installed plugins should be relevant to your website and SEO goals. For example, you have no business with a WooCommerce plugin if you do not have an online store.
                        • Technical knowledge: Stick to plugins that are on par with your technical knowledge or, at the very least, have 24/7 customer support for when you’re stuck.

                        Why WordPress?

                        Besides the tons of search engine-optimized themes available, it can load web pages faster and optimize for mobile devices. The SEO plugins in WordPress are specific to their platform. This means that you do not have to worry about the plugin being compatible with your website.

                        These WordPress SEO plugins help improve your SEO game without requiring you to be tech-savvy.  

                        Most of these plugins are easy to install, compatible with all kinds of websites (e-commerce, blog, vlogs, educational, etc.), and include paid and free versions.

                        Why do you need a plug-in for WordPress?

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                        There are several in-built features embedded in WordPress accounts that help to optimize your sites for search engines. 

                        However, there is a limit to their functionalities, and there might also be a need to add extra features depending on your optimization goals.

                        More powerful extensions can be added to your website to help carry out specific SEO functions.

                        It is possible to optimize your sites and rank well on search engines without plugins, but that also means that you are a step behind those who use a plugin.

                        The best thing to do is install a beginner-friendly free WordPress SEO plugin. This way, it doesn’t cost you capital, and you get to enjoy the benefits of an SEO plugin, albeit limited.

                        Aspects of SEO that you need plug-ins for

                        There are different reasons you’ll need WordPress SEO plugins aside from visibility and organic traffic.

                        You’ll also need SEO for:

                        • Website crawling
                        • XML Sitemaps
                        • Media optimization
                        • Snippet featuring
                        • Broken link checking
                        • Caching
                        • Redirection
                        • Backlinking
                        • Social media SEO
                        • Google AMP SEO
                        • Others

                        These various aspects are like the SEO needs that you need to consider when selecting the plugin to use for your website.

                        21 Best WordPress SEO Plugins you need

                        Yoast SEO 

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        This particular plugin is one of the most popular plugins among WordPress users, which helps with both on-page and off-page site optimization.

                        As effective and versatile as the Yoast plugin is, it is also beginner-friendly. This plugin is best for your websites to rank higher in search engines. 

                        The plugin appears on each post and reviews your content while also giving suggestions on how you can improve each blog post for search engines.

                        These suggestions include keywords and readability and show how your page will appear on Google’s SERPs when uploaded on the net.

                        The fantastic thing about Yoast is that the free version contains all the necessary functions needed to have a fully optimized post.

                        Key Features of Yoast SEO plugin

                        • Content analysis
                        • Readability analysis
                        • Schema blocks
                        • Google preview
                        • Automated technical SEO 
                        • Automatic XML generator
                        • Fast site loading speed

                        In addition to all these goodies, the Yoast plugin also comes with several extensions compatible with the free version, including WooCommerce SEO, Yoast video SEO, and Yoast local SEO, among a few others.

                        All in One SEO (AIOSEO)

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Prioritizing user experience, AIOSEO is the best plugin for higher rankings and increasing your site’s traffic. 

                        As the name implies, it goes beyond just optimizing your site but starts right from website set-up and into everything needed for search engine optimization. It also contains functions that help to uncover new SEO growth opportunities.

                        AIOSEO is an easy yet powerful SEO plugin that effortlessly integrates with other important tools and social media platforms.

                        It is user-friendly, beginner-friendly, and incredibly easy to install. When you install the AIOSEO, it automatically generates all the necessary features, which you can later customize in the settings.

                        Key Features of the AIOSEO

                        • Easy installation
                        • Comes with a marketing toolkit
                        • Beginner-friendly
                        • Optimized for several search engines
                        • XML sitemaps
                        • Optimized search appearance
                        • Social media integration
                        • Schema markup for SEO
                        • Optimized SEO meta title
                        • Optimized SEO meta description
                        • 404 error page monitoring
                        • Redirection management
                        • Can integrate with other plugins, including speed and caching plugins

                        Rank Math

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Named the first WordPress SEO plugin to use artificial intelligence (AI) and one of the fastest-growing SEO plugins, it is also the plugin of choice to increase site traffic while saving time.

                        The free version of Rank Math offers more SEO features than any other plugin’s unpaid version and provides features that will otherwise be paid for in other plugins. The paid version also contains AI content analysis, which is peculiar to this plugin, alongside SEO rank tracking.

                        Using the Rank Math plugin, you can import data from previous plugins to avoid data loss when converting. This plugin can be used instead of AIOSEO and not together to prevent conflict plugin. 

                        Like the AIOSEO, it contains all the features necessary to have a fully optimized post and site on several search engines besides Google.

                        In a WordPress review, it was said that the features of Rank Math are so numerous that if you need any SEO function to optimize your site, Rank Math probably has it, i.e., they cover everything and anything SEO.

                        This is arguably one of the best WordPress SEO plugins ever!

                        Key Features of Rank Math

                        • Easy installation
                        • Simple and well-designed user interface
                        • Ability to disable unwanted  modules
                        • Loading speed optimization
                        • Quick customer support
                        • Add meta title and meta description
                        • XML sitemap 
                        • Schema markup
                        • Google Search Console integration
                        • Controlled access to features
                        • Local SEO

                        SchemaPro

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        SchemaPro is a plugin that allows you to add schema.org structured data markup automatically to WordPress sites in the recommended format. 

                        This optimizes your content and improves how Google presents it on its result page. This process helps sites to enhance their ranking and the way they appear on search engines. 

                        Although most plugins have in-built schema markups that provide the same function, you might want to consider SchemaPro if you need more variety of schema types.

                        The SchemaPro also simplifies adding schema markups to posts.

                        Key Features of SchemaPro

                        • Easy to install
                        • Runs in the background
                        • Enable several schema types
                        • Google Structured Data Testing tool
                        • Recommended structured data markup by Google
                        • Free plugin extensions
                        • Compatible with several plugins

                        XML Sitemaps plugin

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        When it comes to indexing your site, this plugin does it better. It creates a special XML sitemap that will help search engines index your site better.

                        It lets the crawlers get a complete and simplified view of your website’s structure and also retrieves this information completely and easily.

                        If you understand the importance of site indexing and how it makes it easy for Google to crawl and index your web pages, you will discover that this sitemap is one of the most necessary WordPress SEO plugins to have.

                        Key Features of XML Sitemaps

                        • It supports several WordPress-generated pages.
                        • Notifies search engines of new content
                        • It does not affect the website
                        • Custom XML site sheet
                        • Add or remove posts from the sitemap

                        SEOPress

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        This is another plugin that must be included when talking about the best WordPress SEO plugins because it is easy, efficient, and powerful. It contains features similar to other plugins, including adding meta titles, meta descriptions, redirection, and XML sitemaps.

                        Installation is easy, and it is suitable for beginners and advanced SEO experts. If you are looking for a simplified plugin that addresses your SEO needs, you might want to consider SEOPress, although it has limited features compared to Rank Math, Yoast, and AIOSEO.

                        Key Features of SEOPress

                        • Installation wizard
                        • XML sitemaps
                        • HTML sitemaps
                        • SERP preview for mobile and desktop
                        • Social media previews
                        • Redirections
                        • Content analysis
                        • Google and Bing Instant Indexing
                        • Optimized titles and descriptions
                        • Image SEO

                        MonsterInsights

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Ever thought of being able to access your site’s analytics quickly on your WordPress dashboard? The MonsterInsight plugin allows you to easily install Google Analytics on WordPress and access it on your WordPress dashboard.

                        It shows all the details found in Google Analytics and includes eCommerce SEO which shows the progress of your products.

                        Personally, this is one of the active WordPress SEO plugins that I use for my website, and it has made SEO easy for me.

                        Key Features of MonsterInsights

                        • WooCommerce Google Analytics Integration
                        • eCommerce add-on
                        • Easy installation
                        • Real-time stats
                        • Ads and Affiliate link tracking
                        • Headline analyzer
                        • Google Analytics AMP
                        • Performance tracking

                        SEO Framework

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Are you looking for the best SEO plugin without ads? SEO framework focuses on increasing site speed and optimizing content for search engines. It is fast, lightweight, and visually appealing to its users.

                        The user interface is flexible and organized to make navigation easy for users and gives easy access to most SEO functions compared to other plugins.

                        Key Features of SEO Framework

                        • User-friendly interface
                        • Compatible with several extensions
                        • Spam comments extension
                        • Preconfigured SEO settings

                        Slim SEO

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Compared to other WordPress SEO plugins, the unique selling point of Slim SEO is in its automation. It can automatically generate meta tags, schema markup, redirections, and sitemaps.

                        The downside to Slim SEO is that it cannot do an on-page SEO analysis, but you can configure how your content will appear on social media.

                        Key Features of Slim SEO

                        • Automatic generation of several SEO functions
                        • Redirects for author pages
                        • Modification and sharing option for contents
                        • Easy configuration
                        • Addition of custom codes to headers and footers.

                        WP Optimize

                        WP Optimize is an all-in-one plugin, unlike some other WordPress SEO plugins that helps you optimize your website for search engines. It helps you with website caching, database optimization, and even image optimization as well.

                        The WP Optimize WordPress SEO plugin also helps with deferring CSS and Javascripts for fast loading time.

                        This plugin works for WordPress versions 4.5 and above.

                        Key Features of WP Optimize

                        • Database cleanup
                        • Website Caching
                        • Image compression

                        a3 Lazy Load

                        The main goal of this particular plugin is to assist with site speed, which can be hugely affected by large-sized images and the time it takes to load.

                        a3 Lazy Load is a WordPress plugin that helps you lazy load your images. This means that images will only be loaded when they are needed, which can improve your website’s loading times.

                        This plugin has over 100,000+ active installations and is compatible with WordPress versions above 5.6.

                        Key Features of a3 Lazy Load

                        • support different image format
                        • Support WebP images
                        • Video lazy load feature
                        • customizable loading behavior
                        • Mobile-focused
                        • Backup support

                        Ahref’s SEO Plugin

                        Ahrefs is a well-known SEO tool that can help you track your website’s backlinks, keyword rankings, and competitors.

                        The Ahref’s SEO plugin for WordPress allows you to integrate Ahrefs’ data into your WordPress dashboard.

                        It combines your website’s data from Ahref. Google Analytics and Google’s Search Console data show you how your posts are performing based on specific keywords.

                        If you are looking for one of the best WordPress SEO plugins that helps you with content and build your backlink profile, then this is for you.

                        Key Features of Ahref’s SEO Plugin

                        • Content auditing
                        • Backlink tracking
                        • Rank monitoring
                        • Competitor research
                        • Performance score
                        • GA and GSC integration

                        Broken Link Checker

                        Described as the “fastest and most accurate” broken link checker on WordPress, this SEO plugin helps you find and fix broken links on your website.

                        Broken links can negatively impact your website’s SEO, so it is important to fix them as soon as possible. The 700,000+ active installations for this plugin show how necessary this plugin is.

                        Key Features of Broken Link Checker

                        • Automatic scanning
                        • Detailed broken link reporting
                        • Advanced search filtering
                        • Select link-checking engines
                        • Email notifications
                        • Edit or unlink broken links

                        WPSmush

                        WPSmush is one of the most important WordPress SEO plugins that help you optimize your images for the web. WPSmush can automatically compress your images without sacrificing quality, convert your images to WebP format and also resize your images.

                        All these can help to improve your website’s loading times and SEO.

                        WP Smush has over 1,000,000 active installations on WordPress and has won the Plugin Madness Champion awards twice.

                        Key Features of WPSmush

                        • Gutenberg Block Integration
                        • Automatic image optimization
                        • Built-in lazy loading
                        • Background optimization
                        • Image format conversion
                        • Image size reduction
                        • Incorrect Image Size Detection
                        • All media optimization

                        Elementor

                        Elementor is the best WordPress page builder used by over 5 million people. It allows you to create beautiful and responsive websites without writing any code.

                        Key Features of Elementor

                        • Drag-and-drop interface
                        • Wide range of widgets (40+)
                        • Responsive designs
                        • Template library
                        • Multiple language support

                        Imagify

                        Imagify is a WordPress plugin that helps you optimize your images for search engines. Imagify is an advanced plugin that allows you to optimize your images with a single click and just like the WPSmush plugin, it does not sacrifice quality as well.

                        Key Features of Imagify

                        • Bulk image optimization
                        • Image compression
                        • Image resizing
                        • Image file format conversion
                        • Automatic image optimization
                        • WebP conversion

                        JetPack

                        Jetpack is a WordPress plugin that includes a number of features to help you improve your website’s SEO security. It also helps to grow your traffic and back-up your website.

                        Jetpack also has features that support quality website performance, including image optimization features, site speed, and eCommerce features.

                        Key Features of JetPack

                        • Automatic site security
                        • Automatic backup
                        • Site change details
                        • Examine incoming traffic
                        • Anti-spam features
                        • Sitemap generation and submission
                        • Social sharing buttons
                        • Automated-Related posts display

                        LuckyWP Table of Contents

                        LuckyWP Table of Contents plugin automatically generates optimized tables of contents for your blog posts/pages.

                        This can help to improve the readability of your posts, and it can also help to make them more scannable for visitors.

                        Key Features of LuckyWP Table of Contents

                        • Automatic & optimized TOC
                        • Customizable TOC
                        • Color themes
                        • Smooth scroll

                        WooCommerce

                        WooCommerce is a WordPress plugin that allows you to create an online store and customize it to fit your brand’s aesthetic and purpose. It also makes it easy to sell and buy products/services online.

                        Key Features of WooCommerce

                        • Customizable storefront
                        • Product catalog management
                        • Payment processing
                        • Integration with payment platforms
                        • Shipping option configuration

                        Contact Form by WPForms

                        Contact Form by WPForms is a contact form builder plugin that allows you to create contact forms and other types of forms on your website.

                        Key Features of Contact Form by WPForms

                        • Drag-and-drop form builder
                        • Wide range of form fields
                        • Customizable templates
                        • Mobile friendly
                        • Spam protection

                        SEO Squirrly

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        SEO Squirrly is one of the few WordPress SEO plugins that are good for SEO beginners willing to optimize their content for search engines.

                        This plugin assists you in writing entirely optimized posts by giving suggestions as you write.

                        Key Features of SEO Squirrly

                        • Real-time keyword optimization
                        • Competitor analysis
                        • Keeps data from previous plugins
                        • Sharable content reports

                        Final Thoughts

                        A list that contains the best SEO plugins for WordPress can be relative because it may vary from individual perspectives and experiences. However, as earlier stated, there are some factors to consider when selecting your plugins.

                        It is also important to note that when using SEO plugins for your website, it is usually best to limit them as possible without compromising your SEO needs.

                        Why?

                        To avoid plugin conflict

                        When you have a bunch of plugins installed on your website, it can reduce your site’s loading speed. This doesn’t speak well to search engines and will make your website slip down in search results.

                        It will be challenging to select specific plugins as the best because your SEO needs can differ, so these explanations should help make your selection process a bit easier. 

                        READ ALSO: SEO writing | 10 proven tips on writing blog posts that rank on Google

                        SEO writing | 11 proven tips on writing blog posts that rank on Google

                        “What is the use of writing great blog posts that won’t rank on the first page of Google’s SERPs and people won’t see?” – Ruth Adeyemi, founder of SARMLife.

                        Have you ever wondered how bloggers are now able to grow their blogs without investing in paid advertisements or how organic traffic seems to roll in after just a few posts? It’s all in SEO writing.

                        Beyond writing valuable content for my readers, I always ensure the content is fully optimized for search engines. To do this, I follow a strict SEO writing process that has never failed me.

                        Over the years, I’ve had to upgrade these processes to match Google’s algorithm updates and recent SEO changes. For example, long-form content is no longer as essential for SEO ranking as it was.

                        This post contains my thoroughly explained SEO writing process that will help you create fully optimized blog posts that can rank on the first page of Google.

                        Beyond writing valuable content to my readers, I always make sure that these contents are fully optimized for search engines using my SEO writing process.

                        What is a blog post?

                        A blog post is a single piece of published content on a blog site accessible via the World Wide Web. The content is majorly written content that may or may not be supported with images (images are a MUST for optimization, though

                        For instance, what you are currently reading is referred to as a blog post.

                        What is SEO writing?

                        Simply put, SEO (search engine optimization) writing is creating and writing content optimized for search engines. 

                        Blogspot defines SEO writing as writing content to rank on the first page of search engines such as Google.

                        Optimizing starts with the content creation process, from the topic ideas to the writing and the images; this content is deliberately created and organized to ensure it fits the baseline requirements of search engine optimization and even goes beyond it.

                        Features of an optimized blog post

                        The features of an SEO (search engine optimized) blog post are pretty direct but also easy to miss, especially when you are batch-creating content. We created an SEO checklist to ensure you don’t miss anything while creating optimized content for your website or clients.

                        For you to write what counts as an optimized blog post, it needs to have these features:

                        ·   A good, compelling headline

                        The headline is the title of your blog post; it is the first sentence any searcher will see. An important tip to note when creating your headlines is that they need to give your reader a brief overview of what your post is about.

                        Your headline should be compelling but straight to the point. Do not use sugar-coated words, as they send a red flag to the reader.

                        ·   A good introduction

                        Some blog writers are a little lax about what they put in their introductions. The introduction is the first impression your reader gets, and it also determines whether the reader will continue the blog post or leave. You want your introduction to explain to the reader exactly what value they will get from the post. It is similar to the abstract of a research paper (a concise summary of the main work).

                        Advisably, the words you use in your introduction should be simple, sincere, and straight.

                        There are different types of introductions you can use for your blog posts, as explained in one of our Instagram posts.

                        ·   An organized, paragraphed layout

                        Did you know that long paragraphs reduce readability and prevent your readers from scanning through the entire post? Research has discovered that most readers scan the whole post before deciding if it is read-worthy or not. 

                        If your blog posts contain long paragraphs, more than half of your readers will bounce out and not likely return.

                        Break down your paragraphs into smaller, digestible chunks.

                        ·   A long-enough and valuable content

                        The content of your blog post has to answer the reader’s questions, and this is where good research comes in. You need to identify the pain points of your target audience and give them content that is beneficial to them. Your content should also contain verified facts and visual engagements.

                        All these features are determined during your research, i.e., the headline, the outline, and the content.

                        ·  Links to authority websites

                        You might think that having an external link in your blog post will make you lose originality, but this couldn’t be more wrong. Having external links to authority websites in your niche will make your content more credible to your readers. However, please do not make it excessive.

                        When you talk about verified facts and statistics, you want to ensure your readers know the source.

                        Plus, can I mention that it is good for your SEO?

                        SEO writing process

                        Many writers have been stuck with SEO writing, or as some people call it, SEO blog writing and the frustration can make you question your writing skills. Maybe you own a website, or you hope to take your SEO content writing game to the next level as a freelancer to land high-paying clients. 

                        Whichever class you belong to, I’m here to guide you step by step and show you how to write a compelling, fully optimized blog post.

                        The SEO writing process can be tasking, but it is achievable when you follow a laid-down template.

                        The SEO writing process:

                        • Identify your audience
                        • Know your content bucket
                        • Come up with topic ideas
                        • Optimize the topic ideas
                        • Research the topic ideas
                        • Research keywords
                        • Research content around the keywords
                        • Create your headline
                        • Create your SEO outline
                        • Write your content
                        • Insert visual content 

                        Since SEO writing skills go beyond just blog writing, most of what makes your blog posts optimized is the research you put into it before typing away at your keypads, just like I’m doing right now.

                        ·  Identify your audience.

                        I cannot emphasize this enough!

                        If you check out our blog post on How to make money blogging in 2024 – the ultimate guide, I wrote there that one of the most significant milestones that any blogger can cross is the ability to recognize and know their target audience. Why is this important?

                        Your target audience is the one interested in your content and will want to click open that blog post because it addresses either their curiosity, fears, or pains. If you don’t know your target audience, you cannot create content relevant to a specific group of people. 

                        You end up with no niche and no audience.

                        When you know your audience, you begin to find out about their pain points by doing surveys, checking out the posts of others in your niche, checking out commonly searched words, and direct interaction with people in that niche.

                        ·  Know your content bucket.

                        A content bucket is a segment of the entire content you want to relay to your audience. Each content bucket should address various aspects of your business while also reflecting your overall message as a brand/business.

                        Content buckets are vital because they help you narrow down your ideas and distribute content across your audience.

                        For example, if you are a fashion blogger, your content bucket might include accessories, dresses, color combinations, or even make-up.

                        When you want to write a blog post, you select the content bucket and find topic ideas around it. Check out Topic ideas for different niches HERE

                        ·  Come up with topic ideas.

                        This particular process might not need you to go online because you can develop topic ideas based on your experience, expertise, and interactions with people. Otherwise, you can check other similar websites and get inspiration from their content; it is entirely legal.

                        I recently wrote some ideas for a friend in a different niche from mine. At first, I had no idea what topics were good and not-so-good, but I ended up checking other blogs in the same niche as hers. The summary is that the content was created while also maintaining originality.

                        If your content bucket of choice as a relationship expert is breakups, you might think of topic ideas like:

                        • Why new couples breakup
                        • How to avoid a breakup
                        • How to maintain long-distance relationships
                        • What ladies/men do after a terrible breakup

                        Mind you, these are JUST ideas and have not been verified yet.

                        ·  Optimize the topic ideas.

                        For search engine optimization, you want to ensure your topic ideas are relevant to people’s interests.

                        This is where you use https://www.answerthepublic.com 

                        This site gives you a compilation of all the questions people are asking about a particular keyword.

                        Now that you have a topic idea, log on to the site, type in your keyword of choice (1-3 words), and watch the magic!

                        Take, for instance, that your keyword of choice is simply ‘breakup,’ you’ll see a screen similar to this:

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        Now, you have dozens of options, and all you have to do is pick one.

                        The above image is just a part of the result page. You don’t have to be worried about coming up with relevant topic ideas anymore. You have over a hundred ideas in a single content bucket. Imagine having up to five content buckets! Mind-blowing!

                        ·  Research the topic ideas.

                        You now have a verified idea you can use. The next step is to run that idea through Google.

                        From answerthepublic.com, your idea might be ‘how to break up with someone you love’ – this is what you type in Google search.

                        Why?

                        You want to compare them with existing blog posts, and you do this by checking the similar keywords used by the top-ranking websites. In addition to the keywords, you also check the headline structures and the meta description.

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        From the above example, you can see that ‘break up with someone’ is the keyword frequently used by most top-ranking websites.

                        Let me also share a tip with you. 

                        One of the points in my SEO checklists is that your focus keyword should be part of your headline and URL. To fully confirm what focus keyword others use, you can check these two places and then research that keyword.

                        Any website with its focus keyword in both places is knowledgeable in SEO writing, and you should visit these websites for content inspiration.

                        Now, you have a keyword to verify.

                        ·  Research keyword(s).

                        This part is so exciting! Ubersuggest is the best keyword research website out there, in my opinion.

                        When you upload your keyword on ubersuggest, it analyzes that word. It gives you real-time data, including search volume, cost per click, SEO difficulty, other keyword ideas, and content ideas you can use along with the keyword you entered.

                        SARMLife - Best SEO Company | Jacksonville, Florida

                        From the above example, you’ll notice the keyword overview, which consists of:

                        • Search volume
                        • SEO difficulty
                        • Paid difficulty
                        • Cost per click

                        Scrolling down, you see the keyword ideas, which give you statistics on other keywords you can use.

                        It shows the trend for each keyword and the top-ranking websites for it, alongside the keyword overview statistics for each keyword idea.

                        After this is the content ideas segment, where you see existing content with that keyword; in this case, the keyword is ‘break up with someone.’ 

                        The fantastic thing about this content idea segment is that it shows you the monthly estimated visits to that website and the keywords that bring this organic traffic. It also shows the number of backlinks, so you know if the website is really credible, and the number of social media links (Facebook).

                        You know what? You get this much information for free and even more information when you subscribe to the paid version.

                        The paid version, among other features, provides breakdown statistics on which device generates the highest search volume (mobile or desktop).

                        ·  Research content around the keywords.

                        This is the same step as researching the topic ideas from AnswerthePublic. The only difference is that you have specific keywords to type in Google search.

                        In this case, your focus keyword can be ‘when to break up with someone’ or ‘break up with him’ because the search volume is 1,900 and 1,600, respectively. Also, you can still go with the focus keyword ‘break up with someone,’ which has a search volume of 1,000.

                        Or you can use all these keywords while deciding on one focus keyword.

                        For example, ‘when to break up with someone’ can be my focus keyword, while the other two can be my other keywords.

                        Note: One of the best SEO writing tips to hold on to is using a medium tail keyword as your focus keyword and long tail keywords as your other keyword ideas. All your keywords should not be more than five (5) or less than three (3).

                        If your focus keyword is ‘when to break up with someone,’ you use Google search query to find content related to that query, noting the headline and content structures.

                        ·  Create your headline.

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                        From the above SERP of the focus keyword ‘when to break up with someone,’ you can see several headline structures around the keyword.

                        As earlier stated, you need to have a compelling headline that will make the reader want to click on your page. Sharethrough Headline Analyzer is a good, free, and accessible platform for writing a compelling headline, and you can also use it to verify the viability of your headline.

                        The platform analyzes your headline’s engagement and impression scores and suggests ways you can make it better. 

                        Before you write out a headline, note these points for SEO:

                        • Your focus keyword must be in your headline with no added word(s) in between. Use any of the formats below:
                        1. Prefix, (focus keyword), suffix.
                        2. (Focus keyword), suffix.
                        3. Prefix, (focus keyword).
                        • Your headline should not be too long to avoid being cut off like the ones below.
                        SARMLife - Best SEO Company | Jacksonville, Florida
                        • Use context words.
                        • Use numbers, preferably odd numbers.

                        Run any headlines you come up with through the headline analyzer, follow these rules, and ensure your scores are above average.

                        ·  Create your SEO outline.

                        To create your outline, check out the top-ranking websites from the Google search query you carried out.

                        Compare at least five (5) different websites and note their content structure.

                        Afterward, create your outline and include a new point that is relevant to your content. OR

                        You can elaborate on a point mentioned briefly in other posts.

                        The endpoint is to ensure you give your readers added value; that will be the reason your post is preferred to others.

                        SARMLife - Best SEO Company | Jacksonville, Florida
                        SAMPLE SEO-OPTIMIZED OUTLINE

                        ·  Write your content.

                        You have your keywords, outline, and content inspiration. All you have to do is write.

                        However, it is important to know that writing isn’t just writing. When it comes to an optimized post, you have to be intentional and a little bit technical, especially when it comes to the placement of your keywords, links, images, and even your subheadings.

                        Here are my favorite SEO content writing tips to keep in mind when writing your optimized blog posts:

                        • Go straight to the point.
                        • Use simple English (8th grade English).
                        • Include your keywords in your sub-headings.
                        • Allow sentence flow between paragraphs.
                        • Build from the basics.
                        • Include relevant internal and external links.
                        • Use the right formatting style.
                        • Use AI minimally.
                        • Integrate keywords naturally.

                        ·  Insert visual content.

                        Your SEO blog post isn’t complete without visuals. Make sure your images’ sizes are small to reduce your site’s loading speed.

                        Also, add Alt texts to your images; this is very important for SEO.

                        If you follow these SEO writing processes, your blog posts will be sure to make the front pages.

                        If you need me to assist you with your SEO writing, or you need more detailed and vocal coaching, you can set up a meeting with me HERE or check out our SEO writing services.