Imagine this: You’ve just typed a question into Google, and there, right at the top of the search results, is a concise, information-packed snippet that answers your query. It’s what you were looking for.
Now, consider this—what if that Google snippet featured your content?
Getting your website into that coveted featured snippet spot on Google is not just a dream; it’s a reality you can achieve.
In this post, I’ll show you how to get Google featured snippet using content tips I’ve tried with exceptional results.
What are featured snippets?
According to Google, featured snippets are “answer boxes” that give a short, concise, and descriptive response relevant to a searcher’s query.
The featured snippet is often called position zero because it comes before the traditional first result, and the visual format is also different.
Unlike regular results shown on Google’s search result page, the link to the source page is displayed first before a snippet describing the page, but for posts that make it to the point zero spot, the standard format where the source page link is displayed first is followed.
Types of featured snippets
In learning how to get Google featured snippets, you first need to know the types of featured snippets so you know how to optimize your content for the different types.
There are five main types of featured snippets:
These snippets give simple definitions to words. They can also come as a paragraph snippet containing a short excerpt of the web page relevant to the searcher’s query.
Lists/How To Snippets
These snippets show a short list, such as steps in a process, ingredients in a recipe, or products in a category. These list snippets could be in an ordered or unordered form.
These snippet types show relevant information in a tabular form for the searcher. It is often used for queries that require comparison or contrast.
Video snippets are often shown for queries requiring demonstration or when Google concludes that a video format best represents the searcher’s intent. For this type of snippet, Google cuts a section of a YouTube video or any social media video that best answers the query and embeds it as part of the SERP for that query.
These are also accordion snippets, shown in the drop-down answer section of the PAA part of the SERP.
Benefits of appearing in a featured snippet spot
I can’t possibly talk about how to get Google featured snippet without educating you on the benefits.
Here are some benefits of appearing in a featured snippet spot on Google’s search engine result page:
Appearing in position zero of a search engine result page helps increase the visibility of your website. You can agree that a stage is the best way to get attention, which a featured snippet spot will earn you.
You will draw attention to your website and content, and people who would not have seen you will have a chance to interact with your content.
Higher click-through rates (CTR)
A featured snippet spot will increase your organic click-through rates mainly because that spot earns your audience’s trust.
When your content appears as a featured snippet—even if you are not known as an authority figure in that niche—the chances of someone clicking on that particular result are higher than 50%.
There is this unsaid belief that if you can appear as the first result in a SERP, your content is top-tier, and whatever you say can be trusted.
When your organic click-through rate increases and you consistently focus on appearing in the featured snippet for niche-relevant queries, you will gain and, most importantly, retain the trust and credibility you have built.
Appearing in the featured snippet spot will increase your organic CTR and traffic. You get to market your website to a larger audience, and because you took the stage position, you can draw people in.
Voice search ranking
One significant benefit of the featured snippet spot people don’t often talk about is the possibility of ranking for voice searches.
The voice assistant often reads out voice search queries, and unlike regular searches, your voice assistant will not go through the SERP and load different web pages to get the answer.
It will pick from the first result and read it to you as an answer.
When you are in the featured snippet spot, chances are that the voice assistant will pick your web page, provided that the search results for voice searches use the same search algorithm as regular searches.
Increased SERP position
The more you rank for featured snippets, the more your SERP rankings increase. This is similar to how ranking on the first page helps to increase your visibility, domain authority, and trust.
When you are consistent with the quality of content you deliver to the extent of consistently ranking for featured snippets, Google begins to pay attention to your website as credible, reliable, and relevant.
Due to this, it starts to move your content higher in SERPs for other search queries/keywords.
How to get Google featured snippet for your content
Now that you have gained insight into how beneficial a featured snippet is, here is how to get Google featured snippets:
1. Identify featured snippet opportunities.
You can identify featured snippet opportunities by manually analyzing several keywords. This means you go on Google, type in your keywords list, and see if the SERP shows a featured snippet.
You can also use tools like Ahref or Semrush to help you technically identify featured snippet opportunities online.
I love how Samantha North broke down how she uses Ahref or Semrush to identify featured snippet opportunities she might be missing.
Here’s a breakdown of how to get Google featured snippet opportunities you might be missing out on using Ahref:
- Identify all the keywords you are ranking for.
- Go to your Ahref Site Explorer and type in your domain name.
- Navigate to the ‘Organic Keyword Report’ to get a list of the keywords your site currently ranks for.
- Click on the ‘SERP features’ filter and select the ‘featured snippet’ option.
- Click ‘Apply’ to apply the filter to your results.
You will see a list of keywords you currently rank for, and a quote (‘’) sign before the URL indicates that the particular web page is now at position zero.
- Identify your top 10 keywords.
This step aims to identify your ‘potential’ featured snippet post. It will be easier to get a featured snippet position for your blog posts already ranking on the first page of a SERP than to get a top position for a low-ranking post.
Here’s how you can do that on Ahref:
- Go to your Site Explorer and type in your domain name.
- Navigate to the ‘Organic Keywords’ Report to get a list of the keywords your site currently ranks for.
- Click on the ‘position’ filter and enter ‘1-10.’
- Click ‘Apply’ to apply the filter to your results.
- Repeat 1 and 2 for your competitors.
Do the same processes for your competitor to compare the results with yours. If their top 10 results are different keywords from yours, you have a content gap you need to close up.
When you can identify their featured snippet post, navigate to the post and analyze the content to find something missing.
- Create your superior content.
When you finish all the steps, try as much as possible to recreate a similar blog post with the added content.
2. Match user intent.
Understanding the user’s intent is crucial for featured snippet optimization because a featured snippet aims to get the correct answer to the searcher in record time.
Creating relevant content for the searcher will be challenging when you don’t understand the reasoning behind the search.
The way you can match the user intent with your content is to manually analyze the web pages in the featured snippet position as well as the top three results on the SERP. With these, you can meet the expectations of the searcher.
3. Structure your content.
When creating or optimizing your content for a featured snippet, you must note the type of featured snippet you want to rank for and create your content accordingly.
For example, if the SERP for ‘top-rated movies’ has a table-featured snippet, you should include a table in your content. This means Google believes a table snippet is more beneficial than a list snippet for that particular keyword.
4. Optimize your content structure.
This step has helped me a lot when I tried to rank on the first page of Google, and it has also helped with my content.
Your content structure is crucial, and it will surprise you to discover that little changes like using the proper header tags or short paragraphs in your content can change the trajectory of your ranking.
Optimize your content structure before publishing. Here are some points to note in your content structure:
- Use the proper header tags.
- Use short paragraphs.
- Include question-based keywords in your sub-headings.
- Reduce your definitions to 45-60 words.
- Always go straight to the point.
- Use tables when you can.
- Use the right heading tags for your listicles.
- Start your answer with the question to keep context.
- Use basic HTML tags to format your page.
- Include keywords in your subheadings.
- Include a list summary for your listicle posts.
5. Use schema markup.
Using schema markup or structured data can help improve your chances of ranking for featured snippets. Using schema data markup will help search engines understand your post’s content and context.
This can help boost your SERP rankings and position you for a featured snippet spot on Google.
According to AIOSEO, using FAQ, how-to, product, and recipe schema types gives you a higher chance of getting the featured snippet spot.
6. Improve page load speed.
Improving page load speed can help you get a featured snippet spot on Google because faster pages are more likely to be prioritized for featured snippets over slow-loading pages, giving you an advantage.
Also, faster pages will provide a better user experience, which Google wants.
While backlinks might not directly impact the ranking for featured snippets, they play a crucial role in overall website SEO and authority.
Building backlinks from reputable and relevant websites signals to Google that your content is trustworthy and authoritative, which can indirectly increase your chances of earning featured snippets.
Read SARMLife’s guide on link building to understand how to create a quality link profile for your website.
The quest for the featured snippet spot may take time and effort, but the rewards for increased visibility, traffic, and authority are worth every step. So, what are you waiting for?
With the right strategies and a commitment to optimizing your content, you can elevate your online presence and offer valuable solutions to your audience.