AI in SEO

THE IMPACT OF AI IN SEO | THE FUTURE OF SEARCH ENGINE OPTIMIZATION

The impact of AI In SEO: The future of Search Engine Optimization

I’m sure you’ve heard of Artificial intelligence (AI) at least once, and now, AI is gradually settling down in the world of search engine optimization (SEO).

These days, the use of AI in SEO is no longer strange; it is making a massive impact on how SEO is done.

First off, there has been an explosive growth of internet users in the past few years. Research reported 5.06 billion internet users in 2022, more than half of the world’s population.

This statistical report shows the possibility that your traffic will skyrocket when you follow the right and updated SEO writing practices. The internet is so big that everyone has the same opportunity to leverage technology and thrive.

The introduction of AI in SEO means you can now use artificial intelligence to help you fast-track your SEO processes and automatically optimize your web content to fit specific criteria.

So stay with me as I unwrap this for you.

TABLE OF CONTENT show

What is Artificial Intelligence?

Artificial intelligence (AI) comprises two keywords: ‘Artificial’ and ‘Intelligence.’ 

Artificial simply means man-made, i.e., having no natural occurrence.

Intelligence means acquiring and utilizing problem-solving skills and knowledge effectively and efficiently.

It is, therefore, the ability of a machine to exhibit intelligence and show problem-solving skills similar to humans. 

These machines are programmed to reason, learn, adjust, and solve problems, often without the assistance of a human.

Artificial intelligence covers various technological fields, such as machine learning, deep learning technique, and natural language processing.

Machine learning is a subset of AI.

It focuses on the ideology of creating a computer program that utilizes data to learn, adapt, interact, and improve its performance without human assistance.

Deep learning techniques are a subset of machine learning that enables automatic problem-solving by analyzing a large amount of unstructured data.

Natural language processing (NLP) is an important field of artificial intelligence, and this concept helps the machine understand the language of humans. 

Furthermore, it uses algorithms to understand verbal or text commands of humans, making it easy for machines to provide solutions to human requests.

Artificial intelligence aims to assist humans by simplifying and automating specific tasks.

SARMLife
source: ITChronicles 

Understanding Artificial Intelligence

How does AI work?

As superior as it is, artificial intelligence uses algorithms to process data and make decisions. 

It follows specific programs but focuses on six (6) major components: 

1. Learning

The major important skill of AI is its ability to learn. 

It can learn from data and experiences, and this exposure allows it to make better decisions and improve its performance over time. 

It can recognize patterns in data using step-by-step instructions to reform collected data into usable information.

2. Reasoning

This component can be related to human logical reasoning. Artificial intelligence can pick the suitable method and algorithm to achieve its intent.

When a user inputs a request, AI sorts out the most appropriate way and procedure to carry out that request and delivers a structured result that solves the problem.

3. Self-correcting

In addition to the listed characteristics, artificial intelligence can also correct itself. It directs and ensures the algorithm used is the most efficient and best in achieving the desired result.

4. Problem-solving

This aspect may be general or specific. 

Its primary purpose is to make life easy for humans, and how best is this done if problems are not solved? 

In a general problem-solving condition, it seeks a solution to many problems. However, in specific problem-solving, AI focuses on the identified problem and seeks a solution.

5. Perception

Perception is a known trait seen in man.

It is the proper functioning of the senses in humans (to see, hear and be aware). 

With artificial intelligence, perception is done through artificial sense organs (cameras, microphones, and wireless signals) in analyzing specific inputs and interpreting them in the best possible way to produce the needed result.

6. Understanding language

The ability to communicate in words and signs has to do with linguistics. This aspect focuses on communication, how a man can communicate with machines, and how machines can communicate with man. AI can understand languages; this component makes it easy for software developers to make sure computer programs are efficient and effective in carrying out the desired task.

Importance Of Artificial Intelligence

The importance of AI includes the following:

Fast decision-making

AI enables the decision-making process to be faster and more effective.

AI does tasks a hundred times faster than humans and can analyze each alternative and predict its outcomes.

Boosts market strategies

Different sectors and industries use artificial intelligence to boost company competence by discovering lapses and covering them up, creating new strategies to get ahead of others in the same industry; this has been made possible through artificial intelligence.

Error reduction

AI can be used to reduce errors in research and data analysis; it ensures that the research results are error-free.

Solves complex problems

Technological advancement has made it possible for problems to be identified and solved easily, no matter how complex.

Weak vs. Strong Artificial Intelligence

Weak AIs are developed to be used for specific domain applications. 

In addition, they do not have a mind of their own and can be used to solve complex problems. Some examples are Siri, Alexa, Bixby, search engines, and navigation systems.

Strong AI, on the other hand, possesses the same intellectual capacity as a man.

These machines have a mind of their own and can even suppress man’s intellectual abilities. 

They can learn, plan, understand, and communicate in different languages and achieve the desired intent which it is made for. 

An example is a self-driving car.

Types of Artificial Intelligence

Types of AI
Source: forum.huawei

1. Reactive Machine AI

This machine operates and reacts only to data presented to it. 

It does not store memory and cannot predict future actions using past experiences.

They tend to carry out tasks only given to them and cannot perform a wide range of functions.

An example is the Netflix recommendation engine that considers your viewing choice and suggests movies related to your choices.

2. Limited Memory

As the name suggests, limited memory AI is a system with short-lived memories. They learn from past experiences and use this memory to make decisions in the future.

A self-driving car is an example.

3. Theory of Mind

This kind of AI is more advanced as research is being carried out for innovation. The innovation is focused on its ability to understand humans completely, including recognizing individuals’ needs, emotions, and cognitive processes. 

4. Self-Aware

This type of AI acts like a human and can present various human characteristics. 

It understands and emits emotion; it also has its needs and desires.

Examples are Elon Musk’s Tesla bot and GPT-3.

Examples of Artificial Intelligence

 Google Assistant

Google Assistant
Source: which home automation

This software application is developed by Google; it is more like a personal assistant.

It responds to voice searches and helps you read emails and notifications, play music, send messages, and make calls.

Chatbot

SARMLife
Source: chatbot

Chatbot is software designed to act like humans in a conversational manner using natural language processing. It can answer questions, make hotel bookings, and so much more.

Google Maps

Google Maps
Source: Wikimedia

I love this application; its unique feature of calculating speed and arrival time lightens my mood, but the best part is the ability to suggest the best route with the least roadblock.

Speech Recognition

SARMLife
Source: Recfaces

Speech recognition has advanced exceedingly in the past few years. If you are using Bixby, Siri, or Alexa, you can agree that these applications have been so helpful. 

Autocorrect 

Autocorrect uses algorithms to identify misspelled words and wrong punctuation, edit texts and predict sentences.

This software is helpful, especially in its predictive mode; it shortens my text time and delivers appropriately.

Facial and Fingerprint Recognition System 

SARMLife
Source: Forbes

This technological advancement focuses on individual biometrics.

It is useful in the forensic world. Facial and fingerprint recognition software system runs the face and fingerprint against available information for a match. 

Additionally, these systems are now used as locks for homes, cars, and phones; you can input your chosen biometric feature on any device. Once the information is captured, the device only responds to you and unlocks when there is a match.

Self-driving Vehicles 

SARMLife
source: Bernard Marr

Self-driving, as the name implies, means the car can drive itself without the assistance of a human.

It uses sensors located at different parts of the car to detect the closeness of other cars passing by and to read traffic lights.

What Is The Future of Search Engine Optimization?

Change is a constant phenomenon, and in the SEO world, change occurs often. As search engine optimization strategies are already changing, you should evolve as the world evolves.

So, what is the future of SEO?

Here are some changes and future trends in the SEO world you should be accustomed to.

Users’ intent

How often do you click on the second page of SERPs? I guess rarely.

Creating a post that satisfies users’ intent is the most effective way to rank on the first page of search results.

SEO will be more focused on meeting the needs of the users. So, your content will have to satisfy not just the needs but also the search intent. 

It’s more than just keywords and writing for search engines; Now, you need to write for searchers.

Voice search

If you want your content to remain relevant in the coming years, then it’s time to optimize them for voice searches.

Samsung’s Bixby, Apple’s Siri, and Amazon’s Alexa are some voice assistants used worldwide to search for information on the internet.

More focused on mobile SEO 

Major users access the internet through their phones; therefore, page optimization has to be mobile-friendly.

Noticeably, 63% of Google’s US organic search traffic originates from mobile devices.

Google has already declared that mobile-friendliness is a key ranking factor.

High-quality backlinks.

High-quality backlinks are proven ways to rank with an emphasis on ‘high quality.’ It is not about the number of sites linking back to you but the quality!

Avoid linking to shady sites and analyze your links to remove shady backlinks. Linking to and from an authority page boosts your SEO profile.

Content made according to E.E.A.T

Expertise, Experience, Authority, and Trust—these are Google’s algorithms to determine the quality of your content. 

This update is not new, but it is important going forward. Google wants to ensure that all the high-ranking pages have accurate information.

Technological innovations

The future is Artificial Intelligence! 

There is massive growth in the world of artificial intelligence. Its incorporation into SEO is not stopping anytime soon!

With ChatGPT, Bard, and Writing Assistants like Jasper.ai, AI in SEO will be the norm in no time!

AI SEO tools make you aware of what you are doing wrong and provide the best-proven alternatives, reducing work time and creating efficiency.

What is AI in SEO?

AI in SEO is the blending of artificial intelligence into search engine optimization.

Understanding the importance of artificial intelligence enables you to foresee the impact of AI in the SEO world and use this technology to boost your expertise.

Amazingly, this innovation cuts across various SEO strategies. With AI in SEO tools like Semrush for data analysis and ChatGPT for content creation, there will be little or no problems searching for content gaps and keywords and accomplishing your ranking dreams as swiftly and orderly with these tools.

Why AI in SEO is important

Search engines prioritize users’ experience above all other factors and utilize artificial intelligence to understand searchers’ intent and queries.

SAVES TIME

Data analysis of possible reasons behind the searcher’s query can be done in split seconds, making the job easier and faster. This also reduces stress.

INCREASES TRAFFIC 

Additionally, AI in SEO tends to increase page engagement by suggesting content outlines and creating relevant information that matches the already identified reasons and intent for the search.

SCALES SEO EASILY

Google’s algorithm follows specific rules determining your content rank and the users seeing your content. They make use of artificial intelligence to carry out this function.

There are great SEO experts, but artificial intelligence has been made to be a bit better than humans in terms of intellectual capacity. It is also wise to let the machines battle each other, as AI in SEO tools is excellent in assisting you in ticking Google’s rank list and correcting anomalies.

Using this strategy correctly can elevate your SEO games and open you up to various benefits.

Let’s glance at how AI can help improve your SEO.

How AI In SEO can improve your website

Here are some various ways AI can improve your website’s SEO:

Keyword discovery

As a major ranking factor, keyword research is time-consuming, and the words found might not be accurate.

There is a vast range of keywords, and it is highly impossible to pick the most effective one with an appropriate search volume, cost per click, and SEO difficulty.

With the use of artificial intelligence, this area of research has been conquered. AI assists in keyword variation and helps to identify semantically related keywords from a cluster.

Link-building opportunities 

You can use AI to discover helpful links that will help create a positive page appearance and prevent inappropriate linking.

Content enhancements 

Google is particular about users’ satisfaction. For this reason, it is only appropriate to put relevant facts in place to create a post that engages and captivates the users’ interest. 

AI SEO tools assist in the following ways to achieve appealing content.

Find trending topics.

A large percentage of users actively search for recent discoveries and events, while a lesser percentage search for past events or random information.

The probability of traffic can get low if you choose a random idea for your content.

Artificial intelligence helps reduce this by suggesting relevant topics in your niche.

Outline and content creation.

Not only do AI SEO tools help to generate topic ideas, but they also help in the creation of outlines. 

A fantastic example is ChatGPT.

SARMLife, in its recent post on ChatGPT for SEO, explained how to use this AI chatbot for SEO purposes.

You can write an entire content using this bot, from blog posts to social media contents. You also get to input points you want, the way you want them, and even create bullet lists.” 

Content gap analysis.

This method is used to analyze existing content on your website against that of your competitors. 

You can use it to recycle old content and find missing topics to generate a positive user journey and increase traffic to your website.

Fix duplication issues.

Plagiarism is a crime you should avoid as a writer. 

Numerous algorithms for word-matching, like plag.ai, have been created to compare your content to those available on the web for areas you might have plagiarized.

Content audit.

As a web developer and SEO expert, you might find it challenging to keep track of the posts you have created. It is manually impossible to analyze all your posts; this is where AI in SEO comes in. 

A tool like Ubersuggest helps you run a site audit efficiently. 

It also gives you information on the most recurring issues on your website and how serious they are.

Voice search

SARMLife
Estimated users of voice assistant by Insider Intelligence

An estimate made by marketers reported 128.0 million people in the US would use a voice assistant at least monthly in 2020—an increase of 11.1% from 115.2 million in 2019. 

This data represents 44.2% of internet users and 38.5% of the total population.

A comparison between 2020 and 2019 shows an increase in users from 115.2 million to 128 million—an additional 12.8 million people.

Seventy-two percent of consumers in the United States interact with voice search through Alexa, Siri, Google Assistant, and Bixby, among others.

People now rely on voice search to find solutions to queries.

With the massive growth of voice searches worldwide, voice search engine optimization (VSEO) is now widely acknowledged.

AI SEO tools optimize for voice searches by creating conversational content that ranks for voice searches.

Digital Marketing

Digital Marketing
Source rawpixel

Digital marketing is an area of marketing that uses the internet and digital tools such as mobile phones and computers to promote products and services.

It can be an affiliate, social media, content, or email marketing. 

AI can help improve digital marketing by

Enhancing digital marketing adverts

AdCreative.ai is an AI advertisement tool that helps create beautiful and brilliant adverts, and it does this in seconds.

Using chatbots

Consumers often interact with the industries they patronize. 

They call or text to ask questions concerning the products or services they are receiving. AI chatbots are now being used for customer service, and they give impressive results.

These chatbots are designed to interact with humans conversationally, so you can rely on chatbots to give an accurate answer (usually based on the data it has).

User experience 

User Experience
Source travanleo

The future of search engine optimization predicts more attention given to user experience, which is an important ranking factor.

User experience is the total experience of an individual using a company’s product or service, be it a website. It includes the usefulness, accessibility, credibility, visibility, and value of the website.

A page experience is “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”

Page Experience signals

Core Web Vitals
SARMLife
Source mediavine

This signal focuses on three aspects of user experience: loading, interactivity, and visual stability.

Three of the essential Core Web Vitals are:

  • Largest Contentful Paint (LCP)

LCP is the amount of time passed before the webpage loads relevant content. A good LCP load in 2 seconds or less.

  • First Input Display (FID)

FID is the time spent before the website responds to the user input, and it measures interactivity.

  • Cumulative Layout Shift (CLS) 

CLS is the disruption that occurs in your website when a user interacts with it. It measures visual stability. Having a CLS of 0.1 or less to align with Google’s latest standards is important.

Mobile Friendliness 

This signal checks if your page is responsive with mobile phones, including multimedia and texts. Does it load fast? Is the quality okay?

HTTP

This signal checks if your website connection is safe and secure for users.

How does artificial intelligence help you get a positive user experience?

AI helps improve user experience by

  • Analyzing user experience on your pages

It inquires about and recognizes users’ behavior and needs.

AI tools like TUP e-commerce can interact with your page and notify you what area your page lacks.

  • Determining relevant content

AI, with user experience checker tools, can determine if your content is informative and relevant.

  • Checking the structure of your page 

It checks your page structure to align with Google’s guidelines.

  • Reviewing pages with easy navigation

It can alert you if your page is easy to use and how often page disruptions occur.

  • Analyzing pages that load fast

This tool analyzes your page loading time and gives suggestions to improve it.

  • Verifying the website’s mobile-friendliness

The tools help verify if your website is mobile-friendly and easy to navigate.

Competitive analysis

As innovations and search engine optimization strategies change, you have to be on top by monitoring the competition in your niche constantly.

AI in SEO can help with competitive analysis through the following:

  • Competitive forecasting 

Various AI-competitive software analyzers, such as SEMrush, are available to help you swiftly discover the competition in your niche.

  • Discovering competitors’ edge using AI SEO tools

SEMrush discovers your competitors and analyzes their SEO strategies. It checks the opportunities available for your competitors that make them rank and how they can improve your website.

AI SEO TOOLS

AI SEO tools are artificial intelligence software applications used in search engine optimization.

These tools are used to increase the workflow of websites. They are made better and smarter than humans, making the job faster and easier.

What are the best AI SEO tools?

There are numerous AI SEO tools worldwide, but here are my best tools.

NeuronWriter 

Neuron

NeuronWriter is an advanced content editor with semantic models, natural language processing (NLP), Google SERP analysis, and competition data.

With user intent in mind, NeuronWriter aids with content planning and optimization.

The SEO software application helps you create content outlines and the content itself, making the process easier and faster.

It has a feature that analyzes successful competitors’ content and identifies what rankings factors and the click-through rate each thriving content gets.

In addition, it suggests related web pages on your website you can link to internally.

Google Search Console can be integrated with NeuronWriter, to assist you in monitoring the effectiveness of your content.

  • Key features of Neuronwriter
    • AI writer 
    • Competitor analysis 
    • Internal linking
    • Content planner 
    • GSC integrations 
    • Multi-language support 
    • Document management 
    • Document draft
    • Custom columns
  • Pricing

NeuronWriter price varies based on the plan and packages available.

These plans are:

  • Bronze Plan (€19/month): for business owners, used to increase rank and include packages like 25 content analyses, 2 projects,15,000 AI credits, internal links, and email support.
  • Silver Plan (€37/month): for copywriters delivering outstanding reports. Its package includes 50 content analyses, 5 projects, 30,000 AI credits, and a content plan.
  • Gold Plan (€57/month): for a copywriting team or small agency. The package contains 75 content analyses,10 projects, 75 plagiarism checks, content plans, internal links, and up to 45,000 AI credits.
  • Platinum Plan (€77/month): for large businesses that work on several domains. Its package contains 25 projects, 100 plagiarism checks, 100 content analyses, 60,000 AI credits, a content plan, and GSC integration.
  • Diamond Plan (€97/month): for SEO or content agencies responsible for multiple projects. Packages are 150 content analyses, 50 projects, 150 plagiarism checks, a content plan, a schema data explorer, and 75,000 AI credits.

Surfer SEO

Surfer

Surfer SEO is a tool majorly used to write SEO-optimized content. 

It has a keyword research tool and analyzes first-page SERPs to discover your competitors ranking factors.

Surfer SEO is an easy-to-use tool with an inbuilt natural language processing feature that uses IBM Watson to automate complex processes.

It features the discovery of relevant keywords needed in your content creation, runs a check on your website, gives you feedback, helps you optimize your content, and provides you with proven ways of growing your company’s website.

  • Key features of Surfer SEO
    • Keyword research
    • Audit
    • Content editor
    • Grow flow 
    • AI outline generator
    • Keyword surfer extension 
  • Pricing
    • Basic Plan ($49/mo): for small enterprises. The basic plan includes 120 article optimization per year (10 each month) and an SEO audit of up to 200 pages a year (20 per month) with advanced keyword research.
  • Pro Plan ($99/mo): for medium organizations. Its package includes 360 article optimization per year (30 per month), an audit of 720 pages per year (60 pages per month), SERP analysis, and keyword research. 
  • Business Plan ($199/mo): for large organizations. The business plan includes 840 article optimization per year (70 articles per month), an audit of 1080 pages per year (140 pages per month), SERP analysis, specific content optimization, topic suggestions, and keyword research.

Scalenut

Scalenut

Scalenut is an AI-powered application system focusing entirely on the content creation life cycle.

Embedded in this software are numerous features that are unique and efficient in carrying out specific commands.

A particular feature enables you to get relevant information relating to content creation and generate optimized content.

Another feature helps reduce the stress of running through tabs by being a search engine extension.

  • Key features of Scalenut
    • Topic cluster
    • SEO writing
    • Chrome extension
    • SEO writer
    • NLP analysis 
    • Cruise mode 
    • Content optimizer
  • Pricing
    • Essential Plan ($23/mo): for individuals. This plan includes 100,000 written AI words, 5 SEO reports, SERP analysis, and document sharing.
  • Growth Plan ($47/mo): for growing business. Its package includes unlimited AI words, creating 30 SEO reports, topic clusters, and SEO audits.
  • Pro Plan ($89/mo): for large organizations. Package includes unlimited words, audit and optimization of pages, keywords, and creation of SEO reports.

Frase

Frase is an AI application system that enables you to write quality-optimized content.

It assists in the discovery of new content opportunities and prevents your content from losing its value over time.

Let’s not forget Frase content writing and optimization features that generate, edit, and compare your content against top-ranking content in your niche.

Frase
  • Key features of Frase
    • Content writer
    • Share documents
    • Content briefing 
    • Content analysis 
    • Content optimization
  • Pricing
  • Solo Plan ($14.99/mo): for recent projects. This plan includes creating 4 articles and 4000 AI words, and it’s available for only one user.
  • Basic Plan ($44.99mo): the package includes 30 reports and generates 4000 AI words for one user.
  • Team Plan ($114.99/mo): for teams seeking flexibility. This plan includes writing and optimizing unlimited articles. It is available for three users with an extra charge of $25/mo per additional user.

Outranking 

Outranking

Outranking offers various tools, from keyword research to competitor analysis tools. 

It is a complete AI in SEO tool with various features that rate your content against the right factors. It creates blueprints that guide your content creation and provides proven topics, keywords, and outlines.

  • Key features of Outranking
    • Content strategist
    • Internal link suggestion
    • Content writing 
    • Integration 
    • SEO scoring
    • Tracking
    • SEO ranking
  • Pricing
    • Starter Plan ($7 first month, $49 next month): this plan includes 4 optimized content and 300,000AI characters.
  • Solo Plan ($79/mo): the plan includes writing and optimizing 10 articles monthly, including unlimited AI words.
  • Pro Plan ($149/mo): the pro plan comes with writing and optimizing 20 articles monthly, including unlimited words.
  • Company Plan ($219/mo): its package includes writing and optimizing 30 articles monthly.

MarketMuse

MarketMuse is an AI application enabling you to plan and create researched content. It also helps in competitor analysis.

Their Content Briefs feature provides a plan on topic structure, questions to be answered, and links to include in your content.

You increase your ranking by prioritizing your keywords using the keyword research feature.

MarketMuse
  • Key features of MarketMuse
  • Competition analysis
  • Optimization
  • Content planner
  • Keyword research 
  • Content cluster
  • Content brief generator 
  • Content optimization 
  • Pricing
    • Free Access: it offers a free plan with no time limits and allows one user access to 5 queries per month and 10 projects.
  • Standard Plan ($149/mo, 1500/yr): this plan allows 100 queries per month and unlimited projects but one user.
  • Premium Plan (customized based on annual agreement): the premium plan offers unlimited queries and projects, manages topic tracking, and dedicated account management team and training teams.

Semrush 

Semrush is an award-winning tool used in SEO to get relevant keywords, audit, run ads, and track your SERPs position.

It analyzes top search engine result pages in your niche and gives you an insight into their SEO game. 

Apart from basic SEO optimization, it helps you monetize your website and generates attractive and brilliant posts for your social media platforms. 

Semrush is the perfect Ai in SEO tool; it cuts across various platforms and carries out some technical functions.

SEMRush
  • Features of Semrush
    • Competitors page analysis
    • Auditing of site
    • Social media management 
    • Link building
    • Content creation and distribution 
    • PPC keyword research
    • Website monetization
    • Competitors PR monitor 
    • Paid advertising 
    • On-page SEO 
    • Content marketing 
    • Local SEO 
    • Rank tracking
       
  • Pricing
    • Pro Plan ($119.95/mo): for small organizations. This plan includes 5 projects, 500 keywords to track, competitor analysis, and website auditing.
  • Guru Plan ($229.95/mo): for medium size organizations. This plan includes 15 projects, 1500 keywords to track, and 30,000 results per report.
  • Business Plan ($449.95/mo): for large organizations. The business plan includes 40 projects and 5000 keywords to track.

Copy.ai

Copy.ai is an intelligent software application that uses artificial intelligence to improve market strategy by generating high-quality content and adverts.

You can use it for blogs, social media, and emails.

You don’t have to worry about writer’s block; it has a ghostwriting feature that can quickly create power posts.

Copy.ai is aware that content creators often interchange tabs when creating content, which can be highly stressful and time-consuming; I know because I do it. 

Well, this software application provided a solution to that frustration of tag interchanging by having a Google Chrome Extension. 

This feature is one of my best features.

Copy.ai
  • Features of Copy.ai
    • Content creation
    • Ghostwriting
    • Plagiarism checker
    • Web copy
    • Social media ads
    • Email generator
    • Google Chrome Extension
  • Pricing
    • Free Plan: the package includes over 90 copywriting tools and unlimited projects for one user.
  • Pro Plan ($432/ yearly, $36/mo): this plan includes unlimited words, 90+ copywriting tools, email support, and you get access to new features. It is accessible to 5 users.

 How AI SEO Tools Work

  • It runs an investigation on your competitors.
  • It spies on competition in your niche (their topics, keywords, and ranking factors).
  • It makes content creation easy by creating effective content strategies like topics, outlines, and keywords.
  • It focuses on details such as heading and link discovery.
  • It researches content and makes sure the information given is proven. 
  • It generates and writes content faster.
  • It checks ranking factors and helps you optimize your site to rank.
  • It tracks your SERPs ranking and notifies you of fluctuations.

FAQs on AI in SEO

How does AI in SEO help in competitive advantage?

AI in SEO helps by checking your competition and giving you an idea of your competitors and their strategies. It bridges the gap in content creation by suggesting trending topics and providing relevant outlines.

Is AI-generated content bad for SEO?

Hundred percent AI-generated content is bad for SEO. When using AI, ensure you use your human discretion to proofread and check the content quality.

How did AI change SEO?

AI changed SEO by making the optimization faster, improving the effectiveness of SEO strategies, improving accuracy, and increasing productivity.

Does Google penalize AI writing?

Yes! Google will penalize AI-written content that doesn’t align with user value. You should check every piece of content created to prevent “plagiarism.” You should also ensure the content fits the topic and matches user intent.

How does AI help in content creation?

AI helps in content creation by assisting in keyword research, writing, editing, and optimizing the content for quality.

Final thoughts

AI in SEO tracks recent Google algorithm updates, keeping you informed about those changes. These tools also help you better understand search engine algorithms and create strategies to improve user experience, which is Google’s primary concern.

With AI automation tools, users and page experience factors are optimized. Each content you create will align with the SEO guidelines because that is what these tools are trained to do.

Incorporating AI in SEO is essential and will give you an edge over your competition.

Many opportunities are made easy, so use this strategy in your SEO game.

CTA: Do you think the technological advancement of AI in SEO will give you greater opportunities? If so, let’s know in the comment section.

READ ALSO: HOW EVERY SEO Pro CAN USE ChatGPT for SEO | THE COMPLETE GUIDE

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like

en_USEnglish